The Web is Flat
                        Sander Spek
               elektropost@sander-s.net




                    Infono...
The World is Flat
A brief history of the twenty-first century



                     Thomas L. Friedman
                 ...
Book titles (and sales)
    The World is Flat
    The End of Poverty
    In Defense of Globalization
    Globalization and...
Book titles (and sales)
    The World is Flat                                  1
    The End of Poverty                   ...
Lecture overview
     A flat world.


     The flat web, meaning:


     Open source. Web2.0 and
     user-generated conte...
Q:
So, what does ‘flat’ mean?
Q:
So, what does ‘flat’ mean?

                           A:
           Euhm... ‘change’,
                     sort of.
Changes…

    Berlin Wall             Offshoring
    Netscape                Supply chaining
    Workflow software       I...
…and convergence
      … of flatteners
   


      … of horizontal value chains
   


      … of the world (geographically)
From world to web
Open source
   


      development methodology
   


   


      access to a product’s source
    Free as in ‘freedom’,
    not as in ‘free beer’.
    Although…
Or how about a free car?




                  www.theoscarproject.org
Web 2.0?
    Web 2.0 is the business revolution in
    the computer industry caused by the
    move to the internet as platform, an...
Web 2.0 patterns
(O'Reilly, 2005)
Web 2.0 patterns
(O'Reilly, 2005)
Web 2.0 patterns
(O'Reilly, 2005)



    Data is the
    Next Intel Inside
Web 2.0 patterns
(O'Reilly, 2005)




    Users Add Value
Web 2.0 patterns
(O'Reilly, 2005)




    Network Effects
    by Default
Web 2.0 patterns
(O'Reilly, 2005)




    Some Rights Reserved
Web 2.0 patterns
(O'Reilly, 2005)




    The Perpetual
Web 2.0 patterns
(O'Reilly, 2005)




    Cooperate, don't control!
Web 2.0 patterns
(O'Reilly, 2005)




            Software above
            the level of a
            single device
User-
generated
 content
Bradley Horowitz:
User-generated content
    Tags. del.icio.us, Flickr, last.fm
    Weblogs. LiveJournal. MySpace, web-log.nl
    Media. MyS...
The Wisdom of Crowds


      ‘‘Given enough eyeballs,
        all bugs are shallow’’
Wikipedia’s track record
      English (Oct 2006)
      > 1.4 Million English articles
      > 800.000 new articles a day
...
Community success

      1. Individual value
   


      2. Collective value
   


      3. General value
So, is this all great?
NO!
[I am] actually convinced that people will
eventually have had enough of the
nonsense, and they will want to pay for
good ...
    Copyright
 


               Copyleft
 


                     Public Domain
Copyleft
    Takes the best of both worlds.
 


    Using copyright laws, to free
    works of certain rights.
 


    e.g...
GFDL

    General Public License
    (GNU-GPL) for software.
    Free Documentation License
    (GNU-FDL) for documentatio...
Creative Commons

    BY – attribution
    SA – share alike (viral)
    NC – non-commercial
    ND – no derivatives
Consequences (1)
    More legal use of works.
 


    More works to use for
    consumers.
 


    Remove barriers
    for...
Consequences (2)
            One laptop per child
            (OLPC)
         


            a.k.a. $100 laptop
         
...
Lawrence Lessig
Changes for
newspaper media
Embedded
publishing?
UGC   SGC
    Journalistic sources start publishing.
 


    Competition for traditional media?
 


    Or complementary?
Examples
                          PSV
                       


                      UNIZO
                       


   ...
Consequences for
traditional media?
Conclusions



      .........
Literature
The Flat World
    The works of                  James Surowiecki (2005)
    Marshall McLuhan              The Wisdom of C...
The Flat Web
    Chris Anderson (2006)         Andrew Keen (2007)
    The Long Tail                 The Cult of the Amateu...
Embedded
    Free Culture                   Publishing
    Stuff by Lawrence Lessig       Our upcoming report
    (e.g. on...
Comics courtesy of
                      Gaping Void                                      XKCD
                     (Hugh ...
The Web is Flat
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The Web is Flat

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The Web is Flat

  1. 1. The Web is Flat Sander Spek elektropost@sander-s.net Infonomics & New Media European Centre for Digital Communication (INM-EC/DC), Zuyd University
  2. 2. The World is Flat A brief history of the twenty-first century Thomas L. Friedman (2005, 2006, 2007)
  3. 3. Book titles (and sales)   The World is Flat   The End of Poverty   In Defense of Globalization   Globalization and it's Discontents
  4. 4. Book titles (and sales)   The World is Flat   1   The End of Poverty   515   In Defense of Globalization   20,602   Globalization and it's Discontents  52,196 (On Amazon.com selling lists, according to Leamer, 2006)
  5. 5. Lecture overview   A flat world.   The flat web, meaning:   Open source. Web2.0 and user-generated content. Source-generated content. Open content. Embedded Publishing.
  6. 6. Q: So, what does ‘flat’ mean?
  7. 7. Q: So, what does ‘flat’ mean? A: Euhm... ‘change’, sort of.
  8. 8. Changes…   Berlin Wall   Offshoring   Netscape   Supply chaining   Workflow software   Insourcing   Open sourcing   In-forming   Outsourcing   The Steroids
  9. 9. …and convergence   … of flatteners     … of horizontal value chains     … of the world (geographically)
  10. 10. From world to web
  11. 11. Open source     development methodology       access to a product’s source
  12. 12.   Free as in ‘freedom’, not as in ‘free beer’.
  13. 13.   Although…
  14. 14. Or how about a free car?   www.theoscarproject.org
  15. 15. Web 2.0?
  16. 16.   Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform.     Tim O'Reilly (2006)
  17. 17. Web 2.0 patterns (O'Reilly, 2005)
  18. 18. Web 2.0 patterns (O'Reilly, 2005)
  19. 19. Web 2.0 patterns (O'Reilly, 2005)   Data is the Next Intel Inside
  20. 20. Web 2.0 patterns (O'Reilly, 2005)   Users Add Value
  21. 21. Web 2.0 patterns (O'Reilly, 2005)   Network Effects by Default
  22. 22. Web 2.0 patterns (O'Reilly, 2005)   Some Rights Reserved
  23. 23. Web 2.0 patterns (O'Reilly, 2005)   The Perpetual
  24. 24. Web 2.0 patterns (O'Reilly, 2005)   Cooperate, don't control!
  25. 25. Web 2.0 patterns (O'Reilly, 2005)   Software above the level of a   single device
  26. 26. User- generated content
  27. 27. Bradley Horowitz:
  28. 28. User-generated content   Tags. del.icio.us, Flickr, last.fm   Weblogs. LiveJournal. MySpace, web-log.nl   Media. MySpace, DeviantArt, Flickr, YouTube.   Wikis. Wikipedia, last.fm, WikiMaas.   Social Networking. Facebook, MySpace, Hyves, LinkedIn.   Etcetera.
  29. 29. The Wisdom of Crowds   ‘‘Given enough eyeballs, all bugs are shallow’’
  30. 30. Wikipedia’s track record   English (Oct 2006)   > 1.4 Million English articles   > 800.000 new articles a day     Dutch   > 400.000 Dutch articles (last week)     Studies by a.o. c’t Magazine and Nature  
  31. 31. Community success   1. Individual value     2. Collective value     3. General value
  32. 32. So, is this all great?
  33. 33. NO!
  34. 34. [I am] actually convinced that people will eventually have had enough of the nonsense, and they will want to pay for good quality. At a certain point nobody wants to watching shitting dogs on YouTube anymore. It may be free, it remains a waste of time. Andrew Keen
  35. 35.   Copyright     Copyleft     Public Domain
  36. 36. Copyleft   Takes the best of both worlds.     Using copyright laws, to free works of certain rights.     e.g., GFDL, Creative Commons
  37. 37. GFDL   General Public License (GNU-GPL) for software.   Free Documentation License (GNU-FDL) for documentation.   In short: attribution and viral.
  38. 38. Creative Commons   BY – attribution SA – share alike (viral) NC – non-commercial ND – no derivatives
  39. 39. Consequences (1)   More legal use of works.     More works to use for consumers.     Remove barriers for knowledge sharing.
  40. 40. Consequences (2)   One laptop per child (OLPC)     a.k.a. $100 laptop     Free software   Free knowledge
  41. 41. Lawrence Lessig
  42. 42. Changes for newspaper media
  43. 43. Embedded publishing?
  44. 44. UGC SGC
  45. 45.   Journalistic sources start publishing.     Competition for traditional media?     Or complementary?
  46. 46. Examples   PSV     UNIZO     Tiberghien     First Monday     Herman Van Rompuy
  47. 47. Consequences for traditional media?
  48. 48. Conclusions   .........
  49. 49. Literature
  50. 50. The Flat World   The works of   James Surowiecki (2005) Marshall McLuhan The Wisdom of Crowds   The works of   Yochai Benkler (2006) Manuel Castells The Wealth of Networks       Thomas Friedmann (2005)   Henry Jenkins (2006) The World Is Flat Convergence Culture
  51. 51. The Flat Web   Chris Anderson (2006)   Andrew Keen (2007) The Long Tail The Cult of the Amateur (or the Wired article   from 2004)     Clay Shirky (2008) Here Comes Everybody   Don Tapscott and Anthony Williams (2006) Wikinomics      
  52. 52. Embedded Free Culture Publishing   Stuff by Lawrence Lessig   Our upcoming report (e.g. on YouTube) www.fleet-project.be www.fleet-research.be
  53. 53. Comics courtesy of   Gaping Void   XKCD   (Hugh McLeod)   (Randall Munroe)   www.gapingvoid.com   www.xkcd.com           Toothpaste For Dinner   Married To The Sea   (Drew)   (Drew and Nathalie Dee)   www.toothpastefordinner.com   www.marriedtothesea.com        
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