The Web is Flat

4,009 views
3,920 views

Published on

Guest lecture given at University College Maastricht.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
4,009
On SlideShare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
28
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Web is Flat

  1. 1. The Web is Flat Sander Spek elektropost@sander-s.net Infonomics & New Media European Centre for Digital Communication (INM-EC/DC), Zuyd University
  2. 2. The World is Flat A brief history of the twenty-first century Thomas L. Friedman (2005, 2006, 2007)
  3. 3. Book titles (and sales)   The World is Flat   The End of Poverty   In Defense of Globalization   Globalization and it's Discontents
  4. 4. Book titles (and sales)   The World is Flat   1   The End of Poverty   515   In Defense of Globalization   20,602   Globalization and it's Discontents  52,196 (On Amazon.com selling lists, according to Leamer, 2006)
  5. 5. Lecture overview   A flat world.   The flat web, meaning:   Open source. Web2.0 and user-generated content. Source-generated content. Open content. Embedded Publishing.
  6. 6. Q: So, what does ‘flat’ mean?
  7. 7. Q: So, what does ‘flat’ mean? A: Euhm... ‘change’, sort of.
  8. 8. Changes…   Berlin Wall   Offshoring   Netscape   Supply chaining   Workflow software   Insourcing   Open sourcing   In-forming   Outsourcing   The Steroids
  9. 9. …and convergence   … of flatteners     … of horizontal value chains     … of the world (geographically)
  10. 10. From world to web
  11. 11. Open source     development methodology       access to a product’s source
  12. 12.   Free as in ‘freedom’, not as in ‘free beer’.
  13. 13.   Although…
  14. 14. Or how about a free car?   www.theoscarproject.org
  15. 15. Web 2.0?
  16. 16.   Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform.     Tim O'Reilly (2006)
  17. 17. Web 2.0 patterns (O'Reilly, 2005)
  18. 18. Web 2.0 patterns (O'Reilly, 2005)
  19. 19. Web 2.0 patterns (O'Reilly, 2005)   Data is the Next Intel Inside
  20. 20. Web 2.0 patterns (O'Reilly, 2005)   Users Add Value
  21. 21. Web 2.0 patterns (O'Reilly, 2005)   Network Effects by Default
  22. 22. Web 2.0 patterns (O'Reilly, 2005)   Some Rights Reserved
  23. 23. Web 2.0 patterns (O'Reilly, 2005)   The Perpetual
  24. 24. Web 2.0 patterns (O'Reilly, 2005)   Cooperate, don't control!
  25. 25. Web 2.0 patterns (O'Reilly, 2005)   Software above the level of a   single device
  26. 26. User- generated content
  27. 27. Bradley Horowitz:
  28. 28. User-generated content   Tags. del.icio.us, Flickr, last.fm   Weblogs. LiveJournal. MySpace, web-log.nl   Media. MySpace, DeviantArt, Flickr, YouTube.   Wikis. Wikipedia, last.fm, WikiMaas.   Social Networking. Facebook, MySpace, Hyves, LinkedIn.   Etcetera.
  29. 29. The Wisdom of Crowds   ‘‘Given enough eyeballs, all bugs are shallow’’
  30. 30. Wikipedia’s track record   English (Oct 2006)   > 1.4 Million English articles   > 800.000 new articles a day     Dutch   > 400.000 Dutch articles (last week)     Studies by a.o. c’t Magazine and Nature  
  31. 31. Community success   1. Individual value     2. Collective value     3. General value
  32. 32. So, is this all great?
  33. 33. NO!
  34. 34. [I am] actually convinced that people will eventually have had enough of the nonsense, and they will want to pay for good quality. At a certain point nobody wants to watching shitting dogs on YouTube anymore. It may be free, it remains a waste of time. Andrew Keen
  35. 35.   Copyright     Copyleft     Public Domain
  36. 36. Copyleft   Takes the best of both worlds.     Using copyright laws, to free works of certain rights.     e.g., GFDL, Creative Commons
  37. 37. GFDL   General Public License (GNU-GPL) for software.   Free Documentation License (GNU-FDL) for documentation.   In short: attribution and viral.
  38. 38. Creative Commons   BY – attribution SA – share alike (viral) NC – non-commercial ND – no derivatives
  39. 39. Consequences (1)   More legal use of works.     More works to use for consumers.     Remove barriers for knowledge sharing.
  40. 40. Consequences (2)   One laptop per child (OLPC)     a.k.a. $100 laptop     Free software   Free knowledge
  41. 41. Lawrence Lessig
  42. 42. Changes for newspaper media
  43. 43. Embedded publishing?
  44. 44. UGC SGC
  45. 45.   Journalistic sources start publishing.     Competition for traditional media?     Or complementary?
  46. 46. Examples   PSV     UNIZO     Tiberghien     First Monday     Herman Van Rompuy
  47. 47. Consequences for traditional media?
  48. 48. Conclusions   .........
  49. 49. Literature
  50. 50. The Flat World   The works of   James Surowiecki (2005) Marshall McLuhan The Wisdom of Crowds   The works of   Yochai Benkler (2006) Manuel Castells The Wealth of Networks       Thomas Friedmann (2005)   Henry Jenkins (2006) The World Is Flat Convergence Culture
  51. 51. The Flat Web   Chris Anderson (2006)   Andrew Keen (2007) The Long Tail The Cult of the Amateur (or the Wired article   from 2004)     Clay Shirky (2008) Here Comes Everybody   Don Tapscott and Anthony Williams (2006) Wikinomics      
  52. 52. Embedded Free Culture Publishing   Stuff by Lawrence Lessig   Our upcoming report (e.g. on YouTube) www.fleet-project.be www.fleet-research.be
  53. 53. Comics courtesy of   Gaping Void   XKCD   (Hugh McLeod)   (Randall Munroe)   www.gapingvoid.com   www.xkcd.com           Toothpaste For Dinner   Married To The Sea   (Drew)   (Drew and Nathalie Dee)   www.toothpastefordinner.com   www.marriedtothesea.com        

×