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The revolution will be webalised.


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The bottom-up approach to the internet, and what organisations can learn from that. …

The bottom-up approach to the internet, and what organisations can learn from that.

A presentation given for the "Knowledge management and IT" course at the University College Maastricht, fall 2006.

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  • 1. The revolution will be webalised.
    • The bottom-up approach to the internet, and what organisations can learn from that.
    • Sander Spek
  • 2. Outline
    • The participatory internet
    • The Web 2.0
    • Folksonomies
    • Blogs
    • Wikis
    • Ownership
    • The Web 2.0 within the organisation
    • Take-home messages
  • 3. The participatory internet
    • “ We, as an audience, are not just meak consumers and/or sponges. We have the knowledge you want. Be interactive , so that we can participate.”
    • Cf. tv crowds calling and sms-ing.
    • Why not apply this too the internet too?
  • 4. From bulldozer to dialogue Bulldozer by ElectricJohnny, taken from deviantART. Dialogue 2 by cucchiaio's, taken from Flickr.
  • 5. What do we offer?
    • (Money.) Opinions. Tags. Pictures. Art. Stories. Funny remarks. Knowledge. Videos. A demograhical data point. Music. Real-life events.
  • 6. Why do we offer?
    • Community feeling (humans are social creatures). Status. Charity. Grace. Ethical considerations ('voor wat hoort wat'). ...
  • 7. The new generation
    • The Web 2.0: “a supposed second-generation of Internet-based services — such as social networking sites, wikis, communication tools, and folksonomies — that let people collaborate and share information online in previously unavailable ways. O'Reilly Media, in collaboration with MediaLive International, used the phrase as a title for a series of conferences and since then it has become a popular (though ill-defined and often criticized) buzzword amongst certain technical and marketing communities.” (Wikipedia.)
  • 8. So what was the first generation?
    • The old internet companies that saw us merely as meak consumers of information and products, the dot-coms.
    • That bubble bursted.
  • 9. Why won't this one burst, too?
    • Marketeers claim they now sell better gum.
    • They might be right. They might not be.
    Bubble gum by Anti-G, taken from deviantART.
  • 10. The revolution comes in many faces.
    • Folksonomies. Flickr.
    • Weblogs. LiveJournal. MySpace.
    • Media sharing. MySpace. deviantART. Flickr. YouTube.
    • Wikis. Wikipedia. Wikicities. WikiMaas.
    • Social networking. MySpace. Orkut. Hyves. LinkedIn.
  • 11. Folksonomy
    • A taxonomy created by the people.
    • People like to tag. From web sites ( to music (
    • Combined with other functions, e.g. photo sharing (Flickr).
  • 12. Tag cloud
  • 13. Weblogs, a.k.a. blogs
    • Content that comes in chuncks, usually displayed in reverse chronological order.
    • Many different forms: collaborative blogs, personal blogs, VIP blogs, topic blogs.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. The 'blogosphere'
    • The network of blogs, that all link to eachother.
    • Integration via RSS feeds and RSS aggregators.
    • Important factor in real-world opinion making.
    • Competition for journalists?
  • 19. Wikis
    • Collaborative writing: “ a collection of hypertext documents that can directly be edited by anyone” - Jakob Voss
    • People can work on the same document at the same time. Changes are reflected immediately.
    • People can self-organise roles and expertises.
  • 20. Direct editing
    • 'Simple syntax'
  • 21. Mantra
    • Open source: “Given enough eyeballs, all bugs are shallow.”
    • Wikis claim the same for errors. (But, are there enough experts?)
    • Old versions are kept, and can be put back. Restoring is quicker than vandalising.
  • 22. And, does it work?
    • There's quanitity: June 2006: 1,3 million English articles, with 2100 new ones per day. 217.000 Dutch articles. (
    • There's quality: German version better than Brockhaus and Encarta (c't Magazin). English version almost as good as Brittanica (Nature). But: bias towards 'geeky' topics.
  • 23. Wikipedia as a reference
    • Don't!
    • At least, not untill there's Wikipedia Stable.
    • But, it's a nice starting point for literature research.
  • 24. WikiMaas
    • City wiki for Maastricht.
    • Not neutral. Run by dictators.
    • But pages on many issues, like bars, coffee shops, lunch stores, German students, hitch hiking, squats, and university stuff. And an event calendar.
  • 25. Many more wikis...
    • Wiktionary, WikiBooks, WikiTravel, EmacsWiki, FirefoxWiki, UbuntuWiki, ...
    • And wikiishness in other websites, like
  • 26. Ownership
    • We are giving away our stuff for free.
    • Free as in freedom, or as in free beer?
      • Beer: Yes. But we get fancy web applications for it.
      • Freedom: Sometimes. And that's cool.
  • 27. Copyrights and licences
    • Copyleft
    • GNU licences (GFDL)
    • Creative Commons
    Copyright Public Domain
  • 28. Copyright
    • Creative products are protected, and cannot be copied freely.
    • Berne convention (1886), first establishment of copyright over many nations.
    • Rome Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organisations (1980).
  • 29. Copyleft
    • Opposing copyright.
    • Movement to free works by using copyright law to remove the copyrights on the work.
    • Examples:
    • GNU licences, Creative Commons
  • 30. GNU licences
    • General Public License (GNU-GPL), for computer programs.
    • Free Documentation License (GNU-FDL), for documentation. Misused for other stuff, like Wikipedia.
    • In short: mention source, mention others, release derivatives under the same license (viral).
  • 31. Creative Commons
    • BY – attribution
    • SA – share alike (viral)
    • NC – non-commercial
    • ND – no derivatives
    • Can be combined. E.g., CC-BY-SA.
    • For any media.
    • Worked for Adam Curry.
  • 32. Consequences
    • The world will get free media.
    • Creators can get more people to know/use their work in a legal way.
    • Consumers have access to more material.
      • (Maybe in a few years, I can make this presentation without stealing images from the internet.)
    • Removes barriers for knowledge sharing.
    Pirate Dude by TeaPartyGirl, taken from deviantART.
  • 33. Consequences (2)
    • An example of the possibilities:
    • One Laptop Per Child a.k.a. the $100 laptop project
    • (
    • with the use of free software and free knowledge (Wikipedia).
  • 34. Web 2.0 within the organisation
    • Organisations are applying wikis for project management, corporate dictionaries, who-is-who's, etc. Special wiki engines are available.
    • Organisations are applying blogs for top-down communication from top-managers to the staff.
    • What else can be done?
  • 35. Take-home messages
    • (1)
    • We create.
    • (2)
    • Creation can be done bottom-up.
    Create by Life As Art, taken from Flickr.
  • 36. Take-home messages
    • (3)
    • Creation can be done without authority.
    • (4)
    • We can create without desire for (financial) profits.
  • 37. Take-home messages
    • (5)
    • .............................................................................
    • (Insert your own message here.)