The revolution will be webalised.

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The bottom-up approach to the internet, and what organisations can learn from that.

A presentation given for the "Knowledge management and IT" course at the University College Maastricht, fall 2006.

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The revolution will be webalised.

  1. 1. The revolution will be webalised. <ul><li>The bottom-up approach to the internet, and what organisations can learn from that. </li></ul><ul><li>Sander Spek </li></ul>
  2. 2. Outline <ul><li>The participatory internet </li></ul><ul><li>The Web 2.0 </li></ul><ul><li>Folksonomies </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Ownership </li></ul><ul><li>The Web 2.0 within the organisation </li></ul><ul><li>Take-home messages </li></ul>
  3. 3. The participatory internet <ul><li>“ We, as an audience, are not just meak consumers and/or sponges. We have the knowledge you want. Be interactive , so that we can participate.” </li></ul><ul><li>Cf. tv crowds calling and sms-ing. </li></ul><ul><li>Why not apply this too the internet too? </li></ul>
  4. 4. From bulldozer to dialogue Bulldozer by ElectricJohnny, taken from deviantART. Dialogue 2 by cucchiaio's, taken from Flickr.
  5. 5. What do we offer? <ul><li>(Money.) Opinions. Tags. Pictures. Art. Stories. Funny remarks. Knowledge. Videos. A demograhical data point. Music. Real-life events. </li></ul>
  6. 6. Why do we offer? <ul><li>Community feeling (humans are social creatures). Status. Charity. Grace. Ethical considerations ('voor wat hoort wat'). ... </li></ul>
  7. 7. The new generation <ul><li>The Web 2.0: “a supposed second-generation of Internet-based services — such as social networking sites, wikis, communication tools, and folksonomies — that let people collaborate and share information online in previously unavailable ways. O'Reilly Media, in collaboration with MediaLive International, used the phrase as a title for a series of conferences and since then it has become a popular (though ill-defined and often criticized) buzzword amongst certain technical and marketing communities.” (Wikipedia.) </li></ul>
  8. 8. So what was the first generation? <ul><li>The old internet companies that saw us merely as meak consumers of information and products, the dot-coms. </li></ul><ul><li>That bubble bursted. </li></ul>
  9. 9. Why won't this one burst, too? <ul><li>Marketeers claim they now sell better gum. </li></ul><ul><li>They might be right. They might not be. </li></ul>Bubble gum by Anti-G, taken from deviantART.
  10. 10. The revolution comes in many faces. <ul><li>Folksonomies. del.icio.us. Flickr. Last.fm. </li></ul><ul><li>Weblogs. LiveJournal. MySpace. Web-log.nl. </li></ul><ul><li>Media sharing. MySpace. deviantART. Flickr. YouTube. </li></ul><ul><li>Wikis. Wikipedia. Wikicities. WikiMaas. Last.fm. </li></ul><ul><li>Social networking. MySpace. Orkut. Hyves. LinkedIn. </li></ul>
  11. 11. Folksonomy <ul><li>A taxonomy created by the people. </li></ul><ul><li>People like to tag. From web sites (del.icio.us) to music (last.fm). </li></ul><ul><li>Combined with other functions, e.g. photo sharing (Flickr). </li></ul>
  12. 12. Tag cloud
  13. 13. Weblogs, a.k.a. blogs <ul><li>Content that comes in chuncks, usually displayed in reverse chronological order. </li></ul><ul><li>Many different forms: collaborative blogs, personal blogs, VIP blogs, topic blogs. </li></ul>
  14. 14. FrankWatching.com
  15. 15. Destruktief.nl
  16. 16. Bijzinnen.com
  17. 17. evainmadrid.web-log.nl
  18. 18. The 'blogosphere' <ul><li>The network of blogs, that all link to eachother. </li></ul><ul><li>Integration via RSS feeds and RSS aggregators. </li></ul><ul><li>Important factor in real-world opinion making. </li></ul><ul><li>Competition for journalists? </li></ul>
  19. 19. Wikis <ul><li>Collaborative writing: “ a collection of hypertext documents that can directly be edited by anyone” - Jakob Voss </li></ul><ul><li>People can work on the same document at the same time. Changes are reflected immediately. </li></ul><ul><li>People can self-organise roles and expertises. </li></ul>
  20. 20. Direct editing <ul><li>'Simple syntax' </li></ul>
  21. 21. Mantra <ul><li>Open source: “Given enough eyeballs, all bugs are shallow.” </li></ul><ul><li>Wikis claim the same for errors. (But, are there enough experts?) </li></ul><ul><li>Old versions are kept, and can be put back. Restoring is quicker than vandalising. </li></ul>
  22. 22. And, does it work? <ul><li>There's quanitity: June 2006: 1,3 million English articles, with 2100 new ones per day. 217.000 Dutch articles. (http://stats.wikimedia.org) </li></ul><ul><li>There's quality: German version better than Brockhaus and Encarta (c't Magazin). English version almost as good as Brittanica (Nature). But: bias towards 'geeky' topics. </li></ul>
  23. 23. Wikipedia as a reference <ul><li>Don't! </li></ul><ul><li>At least, not untill there's Wikipedia Stable. </li></ul><ul><li>But, it's a nice starting point for literature research. </li></ul>
  24. 24. WikiMaas <ul><li>City wiki for Maastricht. </li></ul><ul><li>Not neutral. Run by dictators. </li></ul><ul><li>But pages on many issues, like bars, coffee shops, lunch stores, German students, hitch hiking, squats, and university stuff. And an event calendar. </li></ul>
  25. 25. Many more wikis... <ul><li>Wiktionary, WikiBooks, WikiTravel, EmacsWiki, FirefoxWiki, UbuntuWiki, ... </li></ul><ul><li>And wikiishness in other websites, like last.fm. </li></ul>
  26. 26. Ownership <ul><li>We are giving away our stuff for free. </li></ul><ul><li>Free as in freedom, or as in free beer? </li></ul><ul><ul><li>Beer: Yes. But we get fancy web applications for it. </li></ul></ul><ul><ul><li>Freedom: Sometimes. And that's cool. </li></ul></ul>
  27. 27. Copyrights and licences <ul><li>Copyleft </li></ul><ul><li>GNU licences (GFDL) </li></ul><ul><li>Creative Commons </li></ul>Copyright Public Domain
  28. 28. Copyright <ul><li>Creative products are protected, and cannot be copied freely. </li></ul><ul><li>Berne convention (1886), first establishment of copyright over many nations. </li></ul><ul><li>Rome Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organisations (1980). </li></ul>
  29. 29. Copyleft <ul><li>Opposing copyright. </li></ul><ul><li>Movement to free works by using copyright law to remove the copyrights on the work. </li></ul><ul><li>Examples: </li></ul><ul><li>GNU licences, Creative Commons </li></ul>
  30. 30. GNU licences <ul><li>General Public License (GNU-GPL), for computer programs. </li></ul><ul><li>Free Documentation License (GNU-FDL), for documentation. Misused for other stuff, like Wikipedia. </li></ul><ul><li>In short: mention source, mention others, release derivatives under the same license (viral). </li></ul>
  31. 31. Creative Commons <ul><li>BY – attribution </li></ul><ul><li>SA – share alike (viral) </li></ul><ul><li>NC – non-commercial </li></ul><ul><li>ND – no derivatives </li></ul><ul><li>Can be combined. E.g., CC-BY-SA. </li></ul><ul><li>For any media. </li></ul><ul><li>Worked for Adam Curry. </li></ul>
  32. 32. Consequences <ul><li>The world will get free media. </li></ul><ul><li>Creators can get more people to know/use their work in a legal way. </li></ul><ul><li>Consumers have access to more material. </li></ul><ul><ul><li>(Maybe in a few years, I can make this presentation without stealing images from the internet.) </li></ul></ul><ul><li>Removes barriers for knowledge sharing. </li></ul>Pirate Dude by TeaPartyGirl, taken from deviantART.
  33. 33. Consequences (2) <ul><li>An example of the possibilities: </li></ul><ul><li>One Laptop Per Child a.k.a. the $100 laptop project </li></ul><ul><li>(http://laptop.org) </li></ul><ul><li>with the use of free software and free knowledge (Wikipedia). </li></ul>
  34. 34. Web 2.0 within the organisation <ul><li>Organisations are applying wikis for project management, corporate dictionaries, who-is-who's, etc. Special wiki engines are available. </li></ul><ul><li>Organisations are applying blogs for top-down communication from top-managers to the staff. </li></ul><ul><li>What else can be done? </li></ul>
  35. 35. Take-home messages <ul><li>(1) </li></ul><ul><li>We create. </li></ul><ul><li>(2) </li></ul><ul><li>Creation can be done bottom-up. </li></ul>Create by Life As Art, taken from Flickr.
  36. 36. Take-home messages <ul><li>(3) </li></ul><ul><li>Creation can be done without authority. </li></ul><ul><li>(4) </li></ul><ul><li>We can create without desire for (financial) profits. </li></ul>
  37. 37. Take-home messages <ul><li>(5) </li></ul><ul><li>............................................................................. </li></ul><ul><li>(Insert your own message here.) </li></ul>

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