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Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
Using Social Media for Social Change: Health Justice CT Program Update
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Using Social Media for Social Change: Health Justice CT Program Update

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Presented by: Heang Tan, …

Presented by: Heang Tan,
Health Justice CT
6th Annual SNCR Research Symposium
November 3-4, 2011
Harvard University’s Faculty Club
www.sncr.org

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  • 1. Health Justice CT Presented by: Heang Tan, Health Justice CT 6 th Annual SNCR Research Symposium November 3-4, Harvard University’s Faculty Club www.sncr.org A social movement to achieve health justice for all PROJECT UPDATE:
  • 2. What We’re Talking About Today…
  • 3. What is health justice?
  • 4. Why this matters: <ul><li>To achieve health justice, we must address the root causes of health disparities. </li></ul><ul><li>This requires everyone to be involved. </li></ul>
  • 5.  
  • 6. To achieve equality: <ul><li>Need engagement of other committed partners </li></ul><ul><li>Need real buy-in of numerous stakeholders to influence collective action </li></ul><ul><li>Need awareness and engagement of larger community to ensure sustainability </li></ul>
  • 7. Our goal: To raise awareness online about racial and ethnic health disparities and ultimately encourage stakeholders to take action for health justice.
  • 8. Social Media Components: <ul><li>Development of Advisory Board & Contributors Circle </li></ul><ul><li>Influencer Outreach / Partnership Development </li></ul><ul><li>Twitter, Facebook, You Tube </li></ul><ul><li>Micro site </li></ul><ul><li>Social media breakfast clubs </li></ul>
  • 9. www.HealthJusticeCT.org
  • 10. Bench Mark Study: <ul><li>Conducted by KD Paine (Spring 2011) </li></ul><ul><li>To determine the level of awareness on the issue and indentify which social media channels are effectively used by CT residents. </li></ul>
  • 11. Key Survey Findings: <ul><li>Respondents internalized questions. Health is an individual issue rather than a public issue. </li></ul><ul><li>The term “health justice” has an overall positive tone, but many are not aware of the term. </li></ul><ul><li>Social media is not particularly trusted for health discussions </li></ul>
  • 12. What’s being measured: <ul><li>Awareness of the HJCT initiative and racial and ethnic health disparities </li></ul><ul><li>Conversations around the issue of racial and ethnic health disparities </li></ul><ul><li>Traffic and participation on the HealthJusticeCT.org microsite </li></ul><ul><li>Participation on all social media properties </li></ul>
  • 13. Key discussion themes: <ul><li>Access and affordability </li></ul><ul><li>Socioeconomic factors (economic inequality) </li></ul><ul><li>Social determinants of health (where you live impacts your health) </li></ul><ul><li>Specific health issues impacting the Latino community and African Americans (diabetes, obesity, cancer) </li></ul>
  • 14. What’s next: <ul><li>Health Justice Video Challenge </li></ul><ul><li>Monthly webinar trainings </li></ul><ul><li>Multi-sight town hall meeting </li></ul><ul><li>Social Media & Health ‘unconference’ </li></ul><ul><li>Public forums </li></ul><ul><li>Facebook application development </li></ul>
  • 15. Thank you! For more information, contact me at [email_address] www.HealthJusticeCT.org Visit http://sncr.org

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