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Using Social Media for Social Change: Health Justice CT Program Update
 

Using Social Media for Social Change: Health Justice CT Program Update

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Presented by: Heang Tan,

Presented by: Heang Tan,
Health Justice CT
6th Annual SNCR Research Symposium
November 3-4, 2011
Harvard University’s Faculty Club
www.sncr.org

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    Using Social Media for Social Change: Health Justice CT Program Update Using Social Media for Social Change: Health Justice CT Program Update Presentation Transcript

    • Health Justice CT Presented by: Heang Tan, Health Justice CT 6 th Annual SNCR Research Symposium November 3-4, Harvard University’s Faculty Club www.sncr.org A social movement to achieve health justice for all PROJECT UPDATE:
    • What We’re Talking About Today…
    • What is health justice?
    • Why this matters:
      • To achieve health justice, we must address the root causes of health disparities.
      • This requires everyone to be involved.
    •  
    • To achieve equality:
      • Need engagement of other committed partners
      • Need real buy-in of numerous stakeholders to influence collective action
      • Need awareness and engagement of larger community to ensure sustainability
    • Our goal: To raise awareness online about racial and ethnic health disparities and ultimately encourage stakeholders to take action for health justice.
    • Social Media Components:
      • Development of Advisory Board & Contributors Circle
      • Influencer Outreach / Partnership Development
      • Twitter, Facebook, You Tube
      • Micro site
      • Social media breakfast clubs
    • www.HealthJusticeCT.org
    • Bench Mark Study:
      • Conducted by KD Paine (Spring 2011)
      • To determine the level of awareness on the issue and indentify which social media channels are effectively used by CT residents.
    • Key Survey Findings:
      • Respondents internalized questions. Health is an individual issue rather than a public issue.
      • The term “health justice” has an overall positive tone, but many are not aware of the term.
      • Social media is not particularly trusted for health discussions
    • What’s being measured:
      • Awareness of the HJCT initiative and racial and ethnic health disparities
      • Conversations around the issue of racial and ethnic health disparities
      • Traffic and participation on the HealthJusticeCT.org microsite
      • Participation on all social media properties
    • Key discussion themes:
      • Access and affordability
      • Socioeconomic factors (economic inequality)
      • Social determinants of health (where you live impacts your health)
      • Specific health issues impacting the Latino community and African Americans (diabetes, obesity, cancer)
    • What’s next:
      • Health Justice Video Challenge
      • Monthly webinar trainings
      • Multi-sight town hall meeting
      • Social Media & Health ‘unconference’
      • Public forums
      • Facebook application development
    • Thank you! For more information, contact me at [email_address] www.HealthJusticeCT.org Visit http://sncr.org