Using Social Media for Social Change: Health Justice CT Program Update

Health Justice CT Presented by: Heang Tan, Health Justice CT 6 th Annual SNCR Research Symposium November 3-4, Harvard University’s Faculty Club www.sncr.org A social movement to achieve health justice for all PROJECT UPDATE:

What We’re Talking About Today…

What is health justice?

Why this matters:
To achieve health justice, we must address the root causes of health disparities.
This requires everyone to be involved.

To achieve equality:
Need engagement of other committed partners
Need real buy-in of numerous stakeholders to influence collective action
Need awareness and engagement of larger community to ensure sustainability

Our goal: To raise awareness online about racial and ethnic health disparities and ultimately encourage stakeholders to take action for health justice.

Social Media Components:
Development of Advisory Board & Contributors Circle
Influencer Outreach / Partnership Development
Twitter, Facebook, You Tube
Micro site
Social media breakfast clubs

www.HealthJusticeCT.org

Bench Mark Study:
Conducted by KD Paine (Spring 2011)
To determine the level of awareness on the issue and indentify which social media channels are effectively used by CT residents.

Key Survey Findings:
Respondents internalized questions. Health is an individual issue rather than a public issue.
The term “health justice” has an overall positive tone, but many are not aware of the term.
Social media is not particularly trusted for health discussions

What’s being measured:
Awareness of the HJCT initiative and racial and ethnic health disparities
Conversations around the issue of racial and ethnic health disparities
Traffic and participation on the HealthJusticeCT.org microsite
Participation on all social media properties

Key discussion themes:
Access and affordability
Socioeconomic factors (economic inequality)
Social determinants of health (where you live impacts your health)
Specific health issues impacting the Latino community and African Americans (diabetes, obesity, cancer)

What’s next:
Health Justice Video Challenge
Monthly webinar trainings
Multi-sight town hall meeting
Social Media & Health ‘unconference’
Public forums
Facebook application development

Thank you! For more information, contact me at [email_address] www.HealthJusticeCT.org Visit http://sncr.org

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Using Social Media for Social Change: Health Justice CT Program Update

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