Your SlideShare is downloading. ×
Using Social Media for Social Change: Health Justice CT Program Update
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using Social Media for Social Change: Health Justice CT Program Update

1,449

Published on

Presented by: Heang Tan, …

Presented by: Heang Tan,
Health Justice CT
6th Annual SNCR Research Symposium
November 3-4, 2011
Harvard University’s Faculty Club
www.sncr.org

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,449
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Health Justice CT Presented by: Heang Tan, Health Justice CT 6 th Annual SNCR Research Symposium November 3-4, Harvard University’s Faculty Club www.sncr.org A social movement to achieve health justice for all PROJECT UPDATE:
  • 2. What We’re Talking About Today…
  • 3. What is health justice?
  • 4. Why this matters:
    • To achieve health justice, we must address the root causes of health disparities.
    • This requires everyone to be involved.
  • 5.  
  • 6. To achieve equality:
    • Need engagement of other committed partners
    • Need real buy-in of numerous stakeholders to influence collective action
    • Need awareness and engagement of larger community to ensure sustainability
  • 7. Our goal: To raise awareness online about racial and ethnic health disparities and ultimately encourage stakeholders to take action for health justice.
  • 8. Social Media Components:
    • Development of Advisory Board & Contributors Circle
    • Influencer Outreach / Partnership Development
    • Twitter, Facebook, You Tube
    • Micro site
    • Social media breakfast clubs
  • 9. www.HealthJusticeCT.org
  • 10. Bench Mark Study:
    • Conducted by KD Paine (Spring 2011)
    • To determine the level of awareness on the issue and indentify which social media channels are effectively used by CT residents.
  • 11. Key Survey Findings:
    • Respondents internalized questions. Health is an individual issue rather than a public issue.
    • The term “health justice” has an overall positive tone, but many are not aware of the term.
    • Social media is not particularly trusted for health discussions
  • 12. What’s being measured:
    • Awareness of the HJCT initiative and racial and ethnic health disparities
    • Conversations around the issue of racial and ethnic health disparities
    • Traffic and participation on the HealthJusticeCT.org microsite
    • Participation on all social media properties
  • 13. Key discussion themes:
    • Access and affordability
    • Socioeconomic factors (economic inequality)
    • Social determinants of health (where you live impacts your health)
    • Specific health issues impacting the Latino community and African Americans (diabetes, obesity, cancer)
  • 14. What’s next:
    • Health Justice Video Challenge
    • Monthly webinar trainings
    • Multi-sight town hall meeting
    • Social Media & Health ‘unconference’
    • Public forums
    • Facebook application development
  • 15. Thank you! For more information, contact me at [email_address] www.HealthJusticeCT.org Visit http://sncr.org

×