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The Intuit 2020 Report

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Presented by: Carolyn B. Ockels, SNCR Fellow, Partner, Emergent Research (2010)

Presented by: Carolyn B. Ockels, SNCR Fellow, Partner, Emergent Research (2010)

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  • 1. The Intuit 2020 Report  Presented by:  Carolyn B. Ockels, SNCR Fellow,  Partner, Emergent Research     5th Annual SNCR Research Symposium  November 4‐5, Stanford University    www.sncr.org 
  • 2. The Intuit 2020 Report  20 Trends for 2020   Research collaboraMon between Intuit & Emergent Research   Used as part of Intuit’s corporate planning process   Released so Intuit customers, partners and others can use in their  planning efforts   Report and other resources at:   www.intuit.com/2020
  • 3. The Intuit 2020 Report  Research Approach Survey of secondary research Expert panel workshops to map out trends Interviews with experts, industry analysts, customers to hone trends list More expert workshops to validate and refine findings “The future is here, but it’s just not evenly distributed yet.” William Gibson
  • 4. Agenda   The New Economy    4 Buckets of Trends    Demographic    Social    Business and Economic    Technology   Stop aRer each secMon for quesMons and discussion   Feel free to ask quesMons or add comments at any Mme 
  • 5. The Next Decade and the New Economy:  Scarcity and Abundance in a   World of Atoms and Bits   Physical
=
Scarce
=
More
Expensive/Vola7le
  Digital
=
Abundant
=
Cheaper
 1980 2010 25 cents $2 - $4 $150 - $200 $2 - $4
  • 6. Demographic Trends   Digitally Savvy Kids Grow Up and Change  Population by Cohort (millions) Everything   Baby Boomers Grey, But They Don’t Slow  Down   It’s a She‐conomy  Baby Gen Y Gen X Boomers
  • 7. Demographic Trends (cont.)   Cultural Fusion Brings Global Tastes to Local Markets   Economic OpportuniMes Fuel Urban Living  Urban Population Percentage (global) % 1900 1950 2010 2020
  • 8. Social Trends  Google Search Citations for Search Term “Buy Local”  Social Networks Fuel the ParMcipatory  (thousands) Economy   Localism Creates a New Way of Life   Individuals Shoulder the Risk Burden   Customers Control the RelaMonship  2006 2007 2008 2009
  • 9. Economic Trends  U.S. BRIC  Industrializing Countries Emerge as the New Engine  for Global Growth   You No Longer Need Cash to Start a Business   Sustainability Becomes a CompeMMve Requirement  2020 Corporate Plan 2010 2020 Gain competitive advantage through global leadership: U.S. versus BRIC GDP - sustainable water use (trillions of $) - energy conservation - climate protection - use of sustainable packaging
  • 10. Economic Trends  (cont.)   Health and Wellness Spending Soar  U.S. Health Care Expenditures  Work ShiRs from Full‐Mme to Free Agent  (trillions of $) Employment   Niche Markets Flourish in the New  Economy  2009 2013 2017 2020  Small Businesses and Global Giants Form a  Barbell Economy 
  • 11. Technology Trends   Working in the Cloud   Data is CriMcal for CompeMMve Advantage   Social and Mobile CompuMng Connect and  Change the World   Smart Machines Get Smarter 
  • 12. The Next Decade    VolaMlity    Uncertainty    Complexity    Ambiguity    ExciMng    Full of OpportuniMes  www.intuit.com/2020
  • 13. Thank you! For more informaMon, contact me at  cbockels@emergentresearch.com  Twiber:  @smallbizlabs  Visit hbp://sncr.org 

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