Networked Nonprofit Webinar - Part 1

Becoming A Data Informed Nonprofit The 7 Basic Steps of Measurement Beth Kanter and KD Paine, Co‐Authors Measuring the Networked Nonprofit Society of New Communications Research Webinar January, 2013

Agenda Data‐ Informed7 Steps Questions

Beth Kanter: Master Trainer, Blogger, Author, ChangeMaker

The Single Most Important Lesson About Networks and Measurement

Meet Keo SavonI’m donating my author royalties to the Sharing Foundation’s Education Program to send her to college!

Katie Delahaye Paine Chairman & Founder KDPaine & Partners Chief Marketing Officer News Group International kdpaine@kdpaine.com www.kdpaine.com http:/kdpaine.blogs.comFellow and Board Member: Society for New Communications Research IPR Measurement Commission

About Us- It’s Complicated Katie Paine is Chief Marketing Officer of News Group, a global monitoring, measurement & social media company Her company, KDPaine & Partners is part of Salience Insight, News Group’s measurement practice We provide customized research to help you define and measure your success. 7

Social Media Nonprofit ROI Poetry Slam2009

http://bit.ly/13ItD

The Return by Danielle Brigida, NWFOnce upon a non‐profit theory, measurement was weak and weary,Over many a quaint and curious meetings with little to account for,While I nodded, nearly napping, an idea for a strategy came a tapping,What if measurement could include social interactions and what they stand for?I shall investigate ‐ I muttered ‐ to know what ROI could account forInstantly I knew, this was something I must explore

Used Design‐Thinking To Develop Book Packard Foundation – OE Program

A Network Mindset: A Leadership Style• Openness, transparency, decentralized decision‐making, and collective action. • Listening and cultivating organizational and professional networks to achieve impact • Leadership through active participation. • Sharing control of decision‐making• Blending networking with strategy for results• Data‐Informed culture

If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.”

Maturity of Practice: Crawl‐Walk‐Run‐Fly CRAWL ‐1 WALK‐2 RUN‐3 FLY‐4Categories PracticesCULTURE Networked Mindset Institutional SupportCAPACITY Staffing Communications StrategyMEASUREMENT Analysis Tools AdjustmentLISTENING Brand Monitoring Influencer ResearchCONTENT Integration and OptimizationENGAGEMENT Ladder of EngagementNETWORK Champions/Aligned Partners Relationship Mapping

The Five Stages of MeasurementAcceptance in the Nonprofit Sector Data Delight Informed Confusion Fear Denial

Denial I don’t have the time to measure.

Fear What if my strategy or program doesn’t show success?

Confusion I know I should measure our social media and network, but not sure what or how?

Hey check out Delight these cool charts and graphics!

Data Informed Successful networks and social media start with measurement

Data-Informed Culture: It starts from the top! Do Something.org

Tear down those silos and walls around data …

More time think about that the data, then collect it

Why did it fail?What did we learn?What insights can use next time around?DoSomething.Org’s Fail Fest

Becoming A Networked Nonprofit: Maturity of Practice Model – Data Informed Crawl Walk Run FlyLacks consistent data Data collection Data from multiple Org Wide KPIs collection consistent but not sources shared No reporting or Data not linked to System and structure for Organizational synthesis results, could be wrong data collection Dashboard with data different views, sharingDecisions based on gut Rarely makes decisions Discussed at staff Data visualization, to improve meetings, decisions reporting, formal made using it reflection process

Advice for Nonprofits: Becoming Data‐Informed: Change Is Easier With Baby Steps • Begin at the end – discuss and identify results • Curator of metrics • Use experiments to help evolve • Get started with a small data collection project that is high priority in your organization • Make time to learn from results

Results Value MetricIncrease donations More efficient fund raising % reduction in cost per dollar raisedIncrease donor base More revenue from a more diverse % increase in new donors baseIncrease number of volunteers More gets done, % increase in volunteers Less burden on existing volunteers or staffIncrease awareness Increase donors/volunteers % increase in awareness, Change in behavior % increase in visibility/prominence, Positive correlation between increase in donors vs. visibilityImprove relationships with existing Better management, more stable % improvement in relationship donors/volunteers finances scores, % increase in donation from existing donors Improve engagement with Better feedback and ideas for % increase in engagement stakeholders innovation (comments on YouTube, shares on Better understanding of attitudes Facebook, comments on blog, etc. and perceptions of stakeholdersChange in behavior Achieve the mission % decrease in bad behavior, % increase in good behavior Change in attitude about your % likely to volunteer or donate % increase in trust score or organization increases relationship scoreIncrease in skills and knowledge of Improved results from intangible to Increase in revenue per employee,staff Learning tangible % employees understanding their Using best practices, saving time roles and organizational mission

If you want to change the world: Be Networked, Use Measurement, and Make Sense of Your Data!

Thank you!www.bethkanter.orgwww.facebook.com/beth.kanter.blog@kanter on Twitterwww.measurenetworkednonprofit.org

Networked Nonprofit Webinar - Part 1

by Society for New Communications Research (SNCR) on Jan 06, 2013

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