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Network Solutions: Solutions Are Power
 

Network Solutions: Solutions Are Power

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Presented by: Shashi Bellamkonda & Geoff Livingston

Presented by: Shashi Bellamkonda & Geoff Livingston
NewComm Forum

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    Network Solutions: Solutions Are Power Network Solutions: Solutions Are Power Presentation Transcript

    • Solutions Are Power Social Media Program Shashi Bellamkonda & Geoff Livingston
    • Changing Perceptions
      • First Half 2008: Approximately 60 percent of Network Solutions social media conversations negative
      • Major issues where the Community disagrees
      • Perception of Network Solutions as domain registrar only
      • Changing perception critical for long term health
    • How the Tide Turned
    • Planned Approach
      • Listen and engage customers directly
        • Online
        • At conferences
        • Community participation
      • Build positive equity through valuable content
      • Become a community member
      • Seek out influentials
    • Phase One: Engage!
      • Team approach to response
      • Monitor using Radian6 and manual searches
      • Classify as crisis or not (>20 Technorati authority or 100 followers)
      • Classify as general issue or technical customer service
      • Engage in a variety of places:
        • Blog posts
        • Twitter via NetSolCares
        • Technical forums
    • Phase Two: Contribute to the Conversation
    • Phase Two: Content Contributions
      • Solutions Are Power blog
      • Participation at numerous events
      • Solutions Stars Video Conference
        • More than 5,000 visitors
        • Trended on Twitter
        • 60+ blog posts to date
        • 700 tweets via solutionsstars hash tag
    • Analysis of Positive Sources
    • Into the New Year!
      • Continued blogging with new voices
      • Expanded offerings
        • Women Grow Business
        • Smart Business Success Index
        • Webinar
        • Small Business Conference
    • What Does 2009 Hold
      • More community engagement
        • Events
        • Online monitoring
      • Content: Seeking to help small businesses, web companies during recession
        • GrowSmartBusiness.com
    • Training other advocates
      • Social Media
      • Twitter
      • Blogging
      • Bookmarking
    • Reputation Management Takeaways
      • Embrace your errors
      • Respond quickly
      • Build relationships beyond the incident
        • Listen
        • Participate
      • Create great value for your community
        • Events
        • Content and research
    • Thank You!
      • Questions?
      • Shashi Bellamkonda
      • Social Media Swami
      • Network Solutions
      • [email_address]
      • Twitter: @shashib
      • Geoff “We don’t need No personal brand” Livingston
      • Senior Vice president
      • CRT- Tanaka ( Formerly Livingston Communications)
      • Twitter @geoffliving
      • [email_address]