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This virtual meet the authors webinar with Gini Dietrich and Geoff Livingston, authors of Marketing in the Round was held on July 19th, 2012. ...

This virtual meet the authors webinar with Gini Dietrich and Geoff Livingston, authors of Marketing in the Round was held on July 19th, 2012.

Companies have been splintered into organizational silos that prevent them from conversing with customers in one coherent brand voice. Gini Dietrich and Geoff Livingston, authors of Marketing in the Round, aim to help brands break down those silos and bridge traditional disciplines with newer ones for the success of the entire organization. Learn about cultural change and the 4 approaches multichannel communications.