Work-In-Progress Preview: New Communications Behind the Firewall

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Presented by: Francesca Karpel, SNCR Fellow, Senior Manager, NetApp and Michael F. Kelly, Senior SNCR Fellow, CEO Techtel Research (2010)

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Work-In-Progress Preview: New Communications Behind the Firewall

  1. 1.  Work‐In‐Progress
Preview:
New
Communica7ons
Behind
the
Firewall  Presented by:   Francesca
Karpel,
SNCR
Fellow,
Senior
Manager,
NetApp
 Michael
F.
Kelly,
Senior
SNCR
Fellow,
CEO
Techtel
Research  5th Annual SNCR Research Symposium  November 4‐5, Stanford University    www.sncr.org 
  2. 2. ObjecFves   The intent of this research is to provide a benchmark for employer and  employee use of social media behind the firewall as part of the internal  communicaFons mix. This study will examine the use of social media behind the  firewall of enterprise users.    Specifically this study will explore the following quesFons:    Do companies use social media to increase internal producFvity, promote  understanding of and buy‐in to corporate strategy and objecFves, increase employee  voice, increase connectedness among mulFple sites (countries) or increase  connectedness between employees and leaders? If so, how well does it work? How can  it be improved?    How do employees react to social media behind the firewall? What do they like and not  like? Why? What should be changed?  
  3. 3. Discussion Points   Ideal survey audiences    CommunicaFon professionals     Employees    Employees and contractors   ExisFng workforce & Millenials   ExpectaFons from use of external social media   Anonymity  vs. risk    Legal implicaFons   Specific survey quesFons 
  4. 4. Sample QuesFon: VI. What does your company use social media for? (Check all that apply)   Increase
internal
produc7vity

  Promote
understanding
of
and
buy‐in
to
corporate
strategy
and
objec7ves
  Disseminate
corporate
news
with
opportunity
for
employee
discussion
  Increase
employee
voice
  Increase
connectedness
among
mul7ple
sites
(countries)

  Increase
business
connectedness
between
employees
and
leaders
  Increase
social
connectedness
between
employees
and
each
other/
leaders
  Allow
employees
to
beQer
communicate
with
each
others
to
collaborate
and
for
 other
business
purposes
  Other
purposes?
(Please
List) 

  5. 5. Sample Open Ended QuesFons    How can social media behind
the
firewall at your  organizaFon be improved?   What holds back or inhibits your interest engagement/ parFcipaFon/ acFvity on your social media site?  
  6. 6. QuesFons?  ObservaFons? 
  7. 7. Thank you! For more informaFon, contact us at  ]arpel@netapp.com  mkelly@techtel.com  Visit h_p://sncr.org 

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