Work-In-Progress Preview: New Communications Behind the Firewall
Work‐In‐Progress Preview: New Communica7ons Behind the Firewall Presented by: Francesca Karpel, SNCR Fellow, Senior Manager, NetApp Michael F. Kelly, Senior SNCR Fellow, CEO Techtel Research 5th Annual SNCR Research Symposium November 4‐5, Stanford University www.sncr.org
ObjecFves The intent of this research is to provide a benchmark for employer and employee use of social media behind the ﬁrewall as part of the internal communicaFons mix. This study will examine the use of social media behind the ﬁrewall of enterprise users. Speciﬁcally this study will explore the following quesFons: Do companies use social media to increase internal producFvity, promote understanding of and buy‐in to corporate strategy and objecFves, increase employee voice, increase connectedness among mulFple sites (countries) or increase connectedness between employees and leaders? If so, how well does it work? How can it be improved? How do employees react to social media behind the ﬁrewall? What do they like and not like? Why? What should be changed?
Discussion Points Ideal survey audiences CommunicaFon professionals Employees Employees and contractors ExisFng workforce & Millenials ExpectaFons from use of external social media Anonymity vs. risk Legal implicaFons Speciﬁc survey quesFons
Sample QuesFon: VI. What does your company use social media for? (Check all that apply) Increase internal produc7vity Promote understanding of and buy‐in to corporate strategy and objec7ves Disseminate corporate news with opportunity for employee discussion Increase employee voice Increase connectedness among mul7ple sites (countries) Increase business connectedness between employees and leaders Increase social connectedness between employees and each other/ leaders Allow employees to beQer communicate with each others to collaborate and for other business purposes Other purposes? (Please List)
Sample Open Ended QuesFons How can social media behind the ﬁrewall at your organizaFon be improved? What holds back or inhibits your interest engagement/ parFcipaFon/ acFvity on your social media site?