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Overview of LinkedIn

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Introduction to LinkedIn for those not yet comfortable with social networking

Introduction to LinkedIn for those not yet comfortable with social networking


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  • 1. Using LinkedIn to Help My Business BDA May 2008 Susan Baird Harish Keshwani
  • 2. Social Networking 101 www.youtube.com/watch?v=6a_KF7TYKVc Social means INTERACTIVE not unprofessional
  • 3. Social Networking Sites
    • LinkedIn
    • MySpace
    • Facebook
    • Plaxo
    • Twitter
    • Namyz
    • Rapleaf
    • ZoomInfo
    • Ryze
    • Many others
  • 4. Social Networking Myths
    • It’s only for kids.
    • It’s unprofessional, and could hurt my reputation.
    • It’s too risky.
    • It’s too hard to learn.
  • 5. Social Networking Myths
    • It will take too much time.
    • It’s just for fun, and can’t really help my bottom line.
  • 6. What good is Social Networking?
    • Builds and maintains relationships
    • Increases visibility
    • Promotes credibility
    • Increases your network value
  • 7. What good is Social Networking?
    • Allows you to help your colleagues
    • Opens doors
    • Showcases expertise
    • Serves as a masterminding and test market resource
  • 8. LinkedIn 101
    • Profile
      • Public
      • Private
    • Photo
    • Recommendations received
    • Recommendations given
    • Connections and Introductions
    • Signature
  • 9. Six Degrees of Separation
  • 10. Getting Started
    • You’ll need:
      • Resume
      • Elevator pitch
      • Online address book
      • About an hour
      • www.linkedin.com
  • 11. Let’s See Your Profile
    • http://www.linkedin.com/in/coachherman
    • http://www.linkedin.com/in/julieweldon
    • http://www.linkedin.com/pub/7/80/b25
    • http://www.linkedin.com/pub/3/b62/700
    • http://www.linkedin.com/pub/1/7a9/ab7
  • 12. Let’s See Your Profile
    • http://www. linkedin .com/pub/3/b24/a36
    • http://www. linkedin .com/pub/7/88/928
    • http://www. linkedin .com/pub/6/299/b50
    • http://www. linkedin .com/pub/4/399/78
    • http://www. linkedin .com/pub/7/2b7/313
  • 13. Let’s See Your Profile
    • http://www. linkedin .com/pub/3/30b/613
    • http://www. linkedin .com/pub/7/474/31
    • http://www.linkedin.com/in/martybarnhart
    • http://www. linkedin .com/in/ harishkeshwani
    • www.linkedin.com/in/ susanbaird
  • 14. Your Profile Should…
    • Sound like a personal introduction
    • Include relevant past experience, with descriptive explanations of what you did
    • Show interests that will help people find and connect with you
  • 15. Your Profile Should…
    • List affiliations so people can find you
    • List education and include areas of study
    • Display additional websites, and contact settings
  • 16. Your Photo Should Be…
    • Clear and focused
    • Appropriately cropped (head/shoulders)
    • Professional
    • Flattering
    • Why include a photo?
      • To associate a face with a name
      • To enhance the first impression
  • 17. Getting Recommendations
    • Ask people who know you well, and choose a variety of people, from colleagues to clients
    • Guide them regarding which aspects of your performance or character you’d like them to describe
  • 18. Getting Recommendations
    • Don’t ask someone that you wouldn’t be comfortable recommending
    • Always thank them for the recommendation, and return the favor!
  • 19. Giving Recommendations
    • Remember, your recommendation directly reflects on your reputation
    • Be specific, and anecdotal
    • Avoid superlatives like “awesome” and “the best ever”
    • Your recommendation is a marketing tool for the recipient, so what would potential clients want to know?
  • 20. Adding Connections
    • Selective or promiscuous: that is the question….
      • Promiscuous -- connecting with anyone you can, which can dramatically increase your visibility
      • Selective -- connecting only with people you know, which ensures that when people ask you for introductions, you can help
  • 21. Introductions
    • Casual
      • You notice that someone in your network is connected to someone who could help you, so you send a message or e-mail to ask them to introduce you
    • Formal
      • Use the Introductions feature in LinkedIn
  • 22. Ways to Publicize Your Profile
    • E-mail signature
    • Website
  • 23. Additional Features
    • Questions and answers
    • Home page features
    • Network statistics
  • 24. Why Ask Questions?
    • Increase visibility
    • Encourage discussion
    • Conduct research
    • Seek masterminding
    • Benefit from multiple perspectives
  • 25. Why Answer Questions?
    • Enhances credibility
      • Earns “expertise”
    • Offers opportunity to “give back”
    • Enhances visibility
    • Helps you clarify your knowledge
  • 26. What Are You Waiting For? Get started and get LinkedIn!