Final Project Presentation Pete Kistler Sade Allen Eun Joo Kwon Jessica Pabon

Goal : Our Groundswell Strategy: Talking Spreading messages about our company Use social media to increase awareness of Brand-Yourself.com, a web service that makes it easy to establish a professional web presence.

People/Stakeholders Brand-Yourself.com’s customers College undergraduate and graduate students

Brand-Yourself.com’s customers

College undergraduate and graduate students

Objectives Inform 100 SU students that Brand-Yourself.com exists Success measured by: Hits to the site referred by Facebook/LinkedIn New members to the B-Y Facebook group

Inform 100 SU students that Brand-Yourself.com exists

Success measured by:

Hits to the site referred by Facebook/LinkedIn

New members to the B-Y Facebook group

Technologies Used: Facebook Facebook group. We'll create a Brand-Yourself.com Facebook group that provides information about Brand-Yourself.com, as well as a link to its URL. Each member of our team will invite every iSchool friend they have on Facebook to join the group. Facebook wall posts. Each member of our team will post on 10 iSchool friends' walls about the existence of Brand-Yourself.com. This will initially hit (4 people * 10 posts) 40 people. These wall posts will then show up on the news feed of other iSchool students. Facebook status update. Each member of our team will change their status to reflect the fact that Brand-Yourself.com is a new web service for job applicants looking to build a remarkable web presence. This will be seen on other iSchoolers' news feeds. Also, anyone who visits a groupmate's profile will see it.

Facebook group.

We'll create a Brand-Yourself.com Facebook group that provides information about Brand-Yourself.com, as well as a link to its URL.

Each member of our team will invite every iSchool friend they have on Facebook to join the group.

Facebook wall posts.

Each member of our team will post on 10 iSchool friends' walls about the existence of Brand-Yourself.com. This will initially hit (4 people * 10 posts) 40 people. These wall posts will then show up on the news feed of other iSchool students.

Facebook status update.

Each member of our team will change their status to reflect the fact that Brand-Yourself.com is a new web service for job applicants looking to build a remarkable web presence. This will be seen on other iSchoolers' news feeds. Also, anyone who visits a groupmate's profile will see it.

Technologies Used: Facebook Facebook posts on other relevant Facebook groups. We will find two or three other groups on Facebook relevant to our target market (for example iSchool Undergrads, iSchool Grad Students, etc.) and post information about Brand-Yourself.com on those groups' walls. Facebook messages to friends in the iSchool We will each message 10 friends about the existence of Brand-Yourself.com, hitting (4 people * 10 messages) 40 additional people.

Facebook posts on other relevant Facebook groups.

We will find two or three other groups on Facebook relevant to our target market (for example iSchool Undergrads, iSchool Grad Students, etc.) and post information about Brand-Yourself.com on those groups' walls.

Facebook messages to friends in the iSchool

We will each message 10 friends about the existence of Brand-Yourself.com, hitting (4 people * 10 messages) 40 additional people.

Technologies Used: LinkedIn LinkedIn group. We'll create a Brand-Yourself.com LinkedIn group that provides information about Brand-Yourself.com, as well as a link to its URL. Each member of our team will invite every iSchool friend they have on LinkedIn to join the group. LinkedIn status update. Each member of our team will change their status to reflect the fact that Brand-Yourself.com is a new web service for job applicants looking to build a remarkable web presence. Anyone who visits a groupmate's profile will see it. LinkedIn posts on other relevant LinkedIn groups. We will find two or three other groups on LinkedIn relevant to our target market (for example iSchool Undergrads, iSchool Grad Students, etc.) and post information aboutBrand-Yourself.com on those groups' walls. LinkedIn messages to friends in the iSchool. Teammates with LinkedIn accounts we will each message 10 friends about the existence of Brand-Yourself.com, hitting (4 people * 10 messages) 40 additional people.

LinkedIn group.

We'll create a Brand-Yourself.com LinkedIn group that provides information about Brand-Yourself.com, as well as a link to its URL.

Each member of our team will invite every iSchool friend they have on LinkedIn to join the group.

LinkedIn status update.

Each member of our team will change their status to reflect the fact that Brand-Yourself.com is a new web service for job applicants looking to build a remarkable web presence. Anyone who visits a groupmate's profile will see it.

LinkedIn posts on other relevant LinkedIn groups.

We will find two or three other groups on LinkedIn relevant to our target market (for example iSchool Undergrads, iSchool Grad Students, etc.) and post information aboutBrand-Yourself.com on those groups' walls.

LinkedIn messages to friends in the iSchool.

Teammates with LinkedIn accounts we will each message 10 friends about the existence of Brand-Yourself.com, hitting (4 people * 10 messages) 40 additional people.

Technologies Used For Collaboration Google Docs- Allowed us to collaborate in real-time on documents including this proposal. AIM- Our group will conversed virtually via a chat room in AOL Instant Messenger/ Google messenger to communicate weekly. Email- Our group used email as a basic interaction tool for reminders for meetings and important announcements. Gantt Chart- For project management purposes, our group followed a timeline of deliverables, tasks, and meetings as outlined by our Gantt chart. Face-To-Face Meeting- Our group had face-to-face meetings when necessary to meet our deadlines and deliverables.

Google Docs- Allowed us to collaborate in real-time on documents including this proposal.

AIM- Our group will conversed virtually via a chat room in AOL Instant Messenger/ Google messenger to communicate weekly.

Email- Our group used email as a basic interaction tool for reminders for meetings and important announcements.

Gantt Chart- For project management purposes, our group followed a timeline of deliverables, tasks, and meetings as outlined by our Gantt chart.

Face-To-Face Meeting- Our group had face-to-face meetings when necessary to meet our deadlines and deliverables.

Strategy Increase online interaction with current face customers. Build awareness and interest in our website and social network Communicate the Website’s existence and advantages to existing customers

Increase online interaction with current face customers.

Build awareness and interest in our website and social network

Communicate the Website’s existence and advantages to existing customers

Implement Create LinkedIn group Add YouTube links to Brand-Yourself tutorials to facebook and LinkedIn groups Facebook posts on other relevant groups Post on a relevant LinkedIn group Each group member is asked to invite 20 friends in the iSchool to the Brand-Yourself.com facebook group Each group member is asked to send a message to 20 friends in the iSchool to check out http://Brand-yourself.com

Create LinkedIn group

Add YouTube links to Brand-Yourself tutorials to facebook and LinkedIn groups

Facebook posts on other relevant groups

Post on a relevant LinkedIn group

Each group member is asked to invite 20 friends in the iSchool to the Brand-Yourself.com facebook group

Each group member is asked to send a message to 20 friends in the iSchool to check out http://Brand-yourself.com

Implement- Social Media Groups 1. Brand Yourself 101 (FB) 2. Personal branding university (LinkedIn) 3. Personal brand.nl (LinkedIn) 4. Personal branding network (LinkedIn) 5. The Personal Branding Network (FB) 6. Personal Branding (FB) 7. Personal branding university (FB)

1. Brand Yourself 101 (FB) 2. Personal branding university (LinkedIn) 3. Personal brand.nl (LinkedIn) 4. Personal branding network (LinkedIn) 5. The Personal Branding Network (FB) 6. Personal Branding (FB) 7. Personal branding university (FB)

Analytics of Results Since then… Facebook group has grown from 220 members to 378 members!! Our Google Analytics show that over the past 3 weeks, 60 people went to Brand-Yourself.com by clicking on a link to it from Facebook or LinkedIn!

Since then…

Facebook group has grown from 220 members to 378 members!!

Our Google Analytics show that over the past 3 weeks, 60 people went to Brand-Yourself.com by clicking on a link to it from Facebook or LinkedIn!

Project management documentation

Project management documentation

Project management documentation Wiki

Project management documentation AIM

Project management documentation Google Doc

Project management documentation Email

Lessons learned Online class also requires meeting in person often and more structure in time management skills. It is important to break down milestones into concrete tasks and assign them to individual people.

Online class also requires meeting in person often and more structure in time management skills.

It is important to break down milestones into concrete tasks and assign them to individual people.

THANK YOU! In Conclusion: We achieved our objective of letting 100 students know (mostly iSchool students) about Brand-Yourself.com's existence!