BLOGGING FOR
BEGINNERS
Blogs:
BY
SATHYANARAYANAN sathyanrn@blogspot.in
Twitter: @nrnsathya
BRANDING
AND DIGITAL MARKETING ...
••BLOG
BLOG
••BENEFITS
BENEFITS
••CONTENT STRATEGY
CONTENT STRATEGY
FOR BLOGS
FOR BLOGS
••PROMOTING BLOGS
PROMOTING BLOGS
I AM SORT OF……….

•BRANDS AND BRANDING
FREAK ( AT LEAST I THINK SO)
•SOCIAL MEDIA MARKETING
ROOKIE
•NOVICE BLOGGER

Blogs:...
HEY CAN’T YOU…………..
BLOGS ARE MEANS OF
COMMUNICATION
ON WEB
TO

IDEAS
PASSION

OPINIONS
THOUGHTS
DON’T BLOG IF YOU ARE
•NOT COMMITTED
•PASSIONATE
•INTERESTED
•POOR IN LANGUAGE –
TILL YOU FIND AN
EDITOR
IN SHORT……..
IF Y...
•THOUGHT LEADER
•MONETIZE
•PERSONAL BRANDING
•BUSINESS
•FUN
HEY YOU KNOW….
BLOGGING IS FUN BUT ALSO REQUIRES
QUALITY TIME AND EFFORT
THOUGHT LEADERSHIP
GENERATE
LEADS

GENERATE
LEADS FOR
BUSINESS
ATTRACT
TRAFFIC
TO
YOUR
WEBSITE
SELF PROMOTION ISN’T BAD AS IT
SEEMS TO BE
AS LONG AS IT
ADDS VALUE
TO YOUR
AUDIENCE
MAKE A
DIFFERENCE
CONTENT STRATEGY FOR BLOGS
TECHNOLOGY
FASHION
SPORTS
MOVIES
BOOKS
HANGOUTS.....
SOLVING PROBLEMS – HOW TO FIX OR SOLVE AN
ISSUE???
SHARING TRENDS/UPDATES
TIPS TO MAKE LIFE BETTER – WAYS TO…….
BUSINESS CASE FOR
BLOGGING
-FASHION BUSINESS-
WHAT TO WEAR?

HOW TO WEAR?

HOW TO
CHOOSE?

WHERE TO BUY?
CHOOSE KILLER
HEADLINES TO GRAB
AUDIENCE ATTENTION
CATCHY HEADLINES ARE KEY TO GET YOUR TARGET SEGMENT’S ATTENTION
SHOCK
AND
AWE
PRINCIPLE
GRABBING ATTENTION IS
OF NO USE …… IF YOUR
CONTENT IS POOR
SO, WHAT CONSTITUTES A GOOD CONTENT?
People don’t want old news.
They want some thing new, the latest
trends or issues or any other relevant
updates
WHAT IS SO UNIQUE IN YOUR CONTENT?
STAND OUT FROM THE CROWD
HOW LONG SHOULD THE BLOG POST BE?
SHORTER
ATTENTION SPAN

ME……
DON’T BORE
YOUR AUDIENCE
TO DEATH WITH
YOUR RANTS
THE GOLDILOCKS PRINCIPLE
The Power of
Conversation
SOME BLOGGING PLATFORMS
OH
REALLY……
WHAT THE
HECK HE
THINKS HE IS
SAYING…..
WHAT A
JOKE……
PROMOTIONG YOUR BLOGS
SUCCESS CANNOT HAPPEN OVERNIGHT
Turn Keyword Research Into Blog Topics
What questions or challenges do they have that you can help
address?
WHAT SORT
OF HEADLINE
IS MOST
LIKELY TO BE
CLICKED?
DIDN’T KNOW HEADLINES

7 THINGS YOU WON’T LEARN IN A B-SCHOOL
THE GOSSIP

Google Employees Confess the Worst Things About Working at Google
INSTIGATE

TOP 10 REASONS WHY EMAIL IS DEAD
CONNECTION BETWEEN TWO
SEEMINGLY UNRELATED
THINGS

BRANDING LESSONS FROM 007
Blogging Made Easy - Tips For Effective Blogging
Blogging Made Easy - Tips For Effective Blogging
Blogging Made Easy - Tips For Effective Blogging
Blogging Made Easy - Tips For Effective Blogging
Blogging Made Easy - Tips For Effective Blogging
Blogging Made Easy - Tips For Effective Blogging
Blogging Made Easy - Tips For Effective Blogging
Blogging Made Easy - Tips For Effective Blogging
Blogging Made Easy - Tips For Effective Blogging
Blogging Made Easy - Tips For Effective Blogging
Blogging Made Easy - Tips For Effective Blogging
Blogging Made Easy - Tips For Effective Blogging
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Blogging Made Easy - Tips For Effective Blogging

  1. 1. BLOGGING FOR BEGINNERS Blogs: BY SATHYANARAYANAN sathyanrn@blogspot.in Twitter: @nrnsathya BRANDING AND DIGITAL MARKETING FREAK @ PSGIM
  2. 2. ••BLOG BLOG ••BENEFITS BENEFITS ••CONTENT STRATEGY CONTENT STRATEGY FOR BLOGS FOR BLOGS ••PROMOTING BLOGS PROMOTING BLOGS
  3. 3. I AM SORT OF………. •BRANDS AND BRANDING FREAK ( AT LEAST I THINK SO) •SOCIAL MEDIA MARKETING ROOKIE •NOVICE BLOGGER Blogs: sathyanrn@blogspot.in Twitter: @nrnsathya
  4. 4. HEY CAN’T YOU…………..
  5. 5. BLOGS ARE MEANS OF COMMUNICATION ON WEB TO IDEAS PASSION OPINIONS THOUGHTS
  6. 6. DON’T BLOG IF YOU ARE •NOT COMMITTED •PASSIONATE •INTERESTED •POOR IN LANGUAGE – TILL YOU FIND AN EDITOR IN SHORT…….. IF YOU DON’T LOVE IT DON’T DO IT. PERIOD.
  7. 7. •THOUGHT LEADER •MONETIZE •PERSONAL BRANDING •BUSINESS •FUN
  8. 8. HEY YOU KNOW…. BLOGGING IS FUN BUT ALSO REQUIRES QUALITY TIME AND EFFORT
  9. 9. THOUGHT LEADERSHIP
  10. 10. GENERATE LEADS GENERATE LEADS FOR BUSINESS
  11. 11. ATTRACT TRAFFIC TO YOUR WEBSITE
  12. 12. SELF PROMOTION ISN’T BAD AS IT SEEMS TO BE
  13. 13. AS LONG AS IT ADDS VALUE TO YOUR AUDIENCE
  14. 14. MAKE A DIFFERENCE
  15. 15. CONTENT STRATEGY FOR BLOGS
  16. 16. TECHNOLOGY FASHION SPORTS MOVIES BOOKS HANGOUTS.....
  17. 17. SOLVING PROBLEMS – HOW TO FIX OR SOLVE AN ISSUE??? SHARING TRENDS/UPDATES TIPS TO MAKE LIFE BETTER – WAYS TO…….
  18. 18. BUSINESS CASE FOR BLOGGING -FASHION BUSINESS-
  19. 19. WHAT TO WEAR? HOW TO WEAR? HOW TO CHOOSE? WHERE TO BUY?
  20. 20. CHOOSE KILLER HEADLINES TO GRAB AUDIENCE ATTENTION
  21. 21. CATCHY HEADLINES ARE KEY TO GET YOUR TARGET SEGMENT’S ATTENTION
  22. 22. SHOCK AND AWE PRINCIPLE
  23. 23. GRABBING ATTENTION IS OF NO USE …… IF YOUR CONTENT IS POOR
  24. 24. SO, WHAT CONSTITUTES A GOOD CONTENT?
  25. 25. People don’t want old news. They want some thing new, the latest trends or issues or any other relevant updates
  26. 26. WHAT IS SO UNIQUE IN YOUR CONTENT?
  27. 27. STAND OUT FROM THE CROWD
  28. 28. HOW LONG SHOULD THE BLOG POST BE?
  29. 29. SHORTER ATTENTION SPAN ME……
  30. 30. DON’T BORE YOUR AUDIENCE TO DEATH WITH YOUR RANTS
  31. 31. THE GOLDILOCKS PRINCIPLE
  32. 32. The Power of Conversation
  33. 33. SOME BLOGGING PLATFORMS
  34. 34. OH REALLY…… WHAT THE HECK HE THINKS HE IS SAYING….. WHAT A JOKE……
  35. 35. PROMOTIONG YOUR BLOGS
  36. 36. SUCCESS CANNOT HAPPEN OVERNIGHT
  37. 37. Turn Keyword Research Into Blog Topics
  38. 38. What questions or challenges do they have that you can help address?
  39. 39. WHAT SORT OF HEADLINE IS MOST LIKELY TO BE CLICKED?
  40. 40. DIDN’T KNOW HEADLINES 7 THINGS YOU WON’T LEARN IN A B-SCHOOL
  41. 41. THE GOSSIP Google Employees Confess the Worst Things About Working at Google
  42. 42. INSTIGATE TOP 10 REASONS WHY EMAIL IS DEAD
  43. 43. CONNECTION BETWEEN TWO SEEMINGLY UNRELATED THINGS BRANDING LESSONS FROM 007

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