Photo Slideshows    Socially    in 3D Peter Choi, Co-founder and CEO June 8, 2011
Executive Summary <ul><li>Create online photo slideshows, custom themes </li></ul><ul><li>Combine photo albums with friend...
<ul><li>Demo </li></ul>
Market Opportunity <ul><li>Everybody take photos </li></ul><ul><li>1.6 billions digital cameras shipped in 2010 </li></ul>...
Technology Niche <ul><li>Snapshock Theme Framework (STF) </li></ul><ul><ul><li>Standard libraries / SDK </li></ul></ul><ul...
Upcoming research <ul><li>Image upsampling </li></ul><ul><li>Motion deblurring </li></ul><ul><li>Auto intensity correction...
Business Model <ul><li>Snapshock Theme Store </li></ul><ul><li>3D photos and accessories </li></ul><ul><li>Customized slid...
Competitors <ul><li>Smugmug </li></ul><ul><li>Slideshow applications </li></ul><ul><li>Photo hosting applications </li></u...
Road map <ul><li>IPO </li></ul>2015 <ul><li>VC fund, Series A </li></ul><ul><li>Consider subsidiary incorporation in mainl...
The team BSc (Wisconsin-Madison) Senior AP: OpenRice 2009 LOCKSS program, Stanford University Data Fok Head of Technology ...
Sales and finance <ul><li>Assuming average price to be US$10. </li></ul><ul><li>3% transaction overhead for payment gatewa...
<ul><li>Upfront investment of HK$700K is vital to the company </li></ul><ul><li>Angel investment of HK$1.7 millions and HK...
Contacts <ul><li>Palapple (Hong Kong) Limited </li></ul><ul><li>Peter Choi, Co-founder and CEO </li></ul><ul><li>Mobile : ...
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Snapshock Intro (HKSTP)

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Snapshock Intro (HKSTP)

  1. 1. Photo Slideshows  Socially  in 3D Peter Choi, Co-founder and CEO June 8, 2011
  2. 2. Executive Summary <ul><li>Create online photo slideshows, custom themes </li></ul><ul><li>Combine photo albums with friends (social) </li></ul><ul><li>Transform photos into 3D </li></ul><ul><li>Integrate with Facebook, Flickr, Picasa… </li></ul><ul><li>Integrate with China services (eg. weibo, Tencent QQ, Renren etc.) </li></ul><ul><li>1,000 users in test run </li></ul>
  3. 3. <ul><li>Demo </li></ul>
  4. 4. Market Opportunity <ul><li>Everybody take photos </li></ul><ul><li>1.6 billions digital cameras shipped in 2010 </li></ul><ul><li>Huge market with no monopoly, especially in mainland China </li></ul><ul><li>High end customers </li></ul><ul><li>Wedding planners, studios, printing companies etc. </li></ul>
  5. 5. Technology Niche <ul><li>Snapshock Theme Framework (STF) </li></ul><ul><ul><li>Standard libraries / SDK </li></ul></ul><ul><ul><li>Default template for both web and mobile </li></ul></ul><ul><li>Research from local universities, patents filed </li></ul><ul><ul><li>2D to 3D photo transformation (CityU KTO) </li></ul></ul><ul><ul><li>Image upsampling / sharpening (CUHK CINTEC) </li></ul></ul><ul><li>Integration, performance tuning </li></ul>
  6. 6. Upcoming research <ul><li>Image upsampling </li></ul><ul><li>Motion deblurring </li></ul><ul><li>Auto intensity correction </li></ul><ul><li>Facial / object recognition </li></ul><ul><li>Location based services </li></ul><ul><li>Mobile applications </li></ul>
  7. 7. Business Model <ul><li>Snapshock Theme Store </li></ul><ul><li>3D photos and accessories </li></ul><ul><li>Customized slideshows (for corporates) </li></ul><ul><li>Partnerships (eg. Studios, wedding planners) </li></ul><ul><ul><li>Photo products </li></ul></ul><ul><ul><li>Referral commission </li></ul></ul><ul><li>Advertisements (minor) </li></ul>
  8. 8. Competitors <ul><li>Smugmug </li></ul><ul><li>Slideshow applications </li></ul><ul><li>Photo hosting applications </li></ul><ul><li>Mobile applications </li></ul><ul><li>… but we are different ! </li></ul>business model , social slideshow , China !
  9. 9. Road map <ul><li>IPO </li></ul>2015 <ul><li>VC fund, Series A </li></ul><ul><li>Consider subsidiary incorporation in mainland </li></ul>2013 Q3 <ul><li>Product launch (phase II) </li></ul><ul><li>Integration with mainland photo services (QQ, Renren, Sina etc.) </li></ul><ul><li>Attain 100,000 users (including free slideshows) </li></ul><ul><li>Seed fund, (HK$10 millions), 4-5x exit with dilution </li></ul><ul><li>SERAP matching fund (HK$850K) </li></ul>2011 Q4 <ul><li>Mobile web and applications (iOS, android) </li></ul><ul><li>Integration with Picasa, Flickr, Photobucket, Smugmug </li></ul>2011 Q3 <ul><li>Product launch (phase I primitive) </li></ul><ul><li>Snapshock Theme Framework and Theme Store ready </li></ul><ul><li>Angel investment, (HK$1.5 millions) </li></ul>2011 Q2 Events Time
  10. 10. The team BSc (Wisconsin-Madison) Senior AP: OpenRice 2009 LOCKSS program, Stanford University Data Fok Head of Technology BSc(HKU) SCJP Experience in development of global banking solutions expert in Google Web Toolkit and MacOS Solid in design pattern and webapp infrastructure Kin Tang Head of Product MSc(CUHK) BSc(HKU) MBCS PMP CISA CISSP Project Manager: Commercial Press (HK) 2010 Senior IT Officer: HSBC 2009 System Analyst: NEC, ImmD APPLIES 2007 Committee Member, BCS(HK Section) Startup experience: - Hiwave Dry Seafood ( http:// hiwave.starrygift.com ) - Meepoll ( http:// www.meepoll.com ) - Newsy, RSS news aggregation Peter Choi CEO
  11. 11. Sales and finance <ul><li>Assuming average price to be US$10. </li></ul><ul><li>3% transaction overhead for payment gateway (i.e. Paypal and Alipay), upon big transaction, may consider negotiating for a better rate. </li></ul>3,949,952.9 2,194,418.3 1,219,121.3 677,289.6 376,272.0 209,040.0 Profit 1,768,635.6 982,575.4 545,875.2 303,264.0 168,480.0 93,600.0 Less: Designer cost (30%) 176,863.6 98,257.5 54,587.5 30,326.4 16,848.0 9,360.0 Less: Transaction overhead (3%) 5,895,452.2 3,275,251.2 1,819,584.0 1,010,880.0 561,600.0 312,000.0 Sales Revenue (avg US$10@) 75,583 41,990 23,328 12,960 7,200 4,000 Sales (number of slideshows) 31-36th 25-30th 19-24th 13-18th 7-12th 0-6th Month
  12. 12. <ul><li>Upfront investment of HK$700K is vital to the company </li></ul><ul><li>Angel investment of HK$1.7 millions and HK$1M SERAP funding essential in the first two years of operation </li></ul><ul><li>Breakeven point : 24 th month </li></ul>Sales and finance 2,623,574.1 438,821.2 175,602.9 95,041.6 22,312.0 23,040.0 Net-Balance               1,765,200.0 1,931,200.0 1,438,560.0 1,604,560.0 1,077,000.0 936,000.0 Cash-Out               3,949,952.9 2,194,418.3 1,519,121.3 1,677,289.6 1,076,272.0 909,040.0 Sub-Total     150,000.0 500,000.0 350,000.0   SERAP     150,000.0 500,000.0 350,000.0 700,000.0 Investor Capital 3,949,952.9 2,194,418.3 1,219,121.3 677,289.6 376,272.0 209,040.0 Sales Profit             Cash-In 438,821.2 175,602.9 95,041.6 22,312.0 23,040.0 50,000.0 Opening Balance 31-36th 25-30th 19-24th 13-18th 7-12th 0-6th   Month
  13. 13. Contacts <ul><li>Palapple (Hong Kong) Limited </li></ul><ul><li>Peter Choi, Co-founder and CEO </li></ul><ul><li>Mobile : (852) 9528 5565 </li></ul><ul><li>Fax : (852) 3158 1416 </li></ul><ul><li>Email : peter.choi@snapshock.com </li></ul>

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