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Membership April07
 

Membership April07

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membership development presentation

membership development presentation

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    Membership April07 Membership April07 Presentation Transcript

      • David Pedlar
      • Chairman
      • Membership Services
      • 2007-2008
      Introduction District 1220 Membership Services April 2007
      • Membership Services overview
      • RIBI membership today
      • Membership impact on RIBI
      • The Challenge
      • Meeting the Challenge
      • How can the Membership Services Committee help your club
      Agenda District 1220 Membership Services April 2007
    • Membership Services Overview District 1220 Membership Services April 2007
    • Service Committees District 1220 Membership Services April 2007 Fellowships Don Cameron Caravanning Golf, etc District Competitions Quiz - Stephen Kitch Snooker - George Curley 10 Pin Bowling - Peter Thorpe Family of Rotary Roy Hadfield SOCIAL
    • Service Committees District 1220 Membership Services April 2007 Protection David Deakin (Amber Valley) Health and Safety Tony Petitt (Bretby) Welfare
    • Service Committees District 1220 Membership Services April 2007 Extension Alan Hepworth (North) Pauline Johnson (South) Development (Recruitment, Retention) David Pedlar, John Berrington, Michael Knighton Rotaract Noel Harrison Sheila Raju - Rotaract Chairman Attendance / Alumni Phil Renshaw Archivist Arnold Crosby Membership
    • Fellowships April 2007 District 1220 Membership Services
    • RIBI Fellowships
      • Examples
      April 2007 District 1220 Membership Services Computer Users Genealogy Cycling Motorcycling Scouting Music Cricket Yachting Amateur Radio Caravanning
    • Fellowships Contacts
      • For more information
        • www.rotary-ribi.org/information/index.asp?InfID=18
        • www.rotaryfellowships.org
        • Rotary Fellowships Handbook (on CD)
      April 2007 District 1220 Membership Services
    • Health and Safety
      • Clubs are encouraged to produce Risk Assessments for all events
      • It’s a burden but it could prevent an accident and legal problems
      • RIBI currently producing a new policy document
      April 2007 District 1220 Membership Services
    • Protection
      • Child and vulnerable people protection
      • The club should have its own policy
      • This limits the need for CRB checks
      • RIBI currently producing a new policy document
      April 2007 District 1220 Membership Services
    • Family of Rotary
      • Is integral to Rotary fellowship
      • Should include:
        • Family, friends, neighbours, GSE students, Rotaractors
      • Get them involved
      • Can be a ready source of new members
      April 2007 District 1220 Membership Services
    • Rotaract
      • Noel Harrison (Sherwood Sunrisers)
      • Rotaract Chairman (tba)
      April 2007 District 1220 Membership Services
    • RIBI Membership Today District 1220 Membership Services April 2007
    • RIBI Membership District 1220 Membership Services April 2007
    • RIBI Membership April 2007 District 1220 Membership Services
    • RIBI Membership (District 1220) April 2007 District 1220 Membership Services
      • Membership Impact on RIBI
      District 1220 Membership Services April 2007
    • Current Structure District 1220 Membership Services April 2007 Districts Zones 17 & 18 RIBI Zones Rotary International
    • Proposed Structure District 1220 Membership Services April 2007 Zone 'x' Some Southern Districts attached to France Districts Zone 'y' Most of the UK Zone 'z' Some Northern Districts attached to Norway Rotary International
    • What does that mean?
      • Direct administration from RI
        • All capitation money to the US
        • No local service organisation
          • No anglicising of correspondence
          • No UK specific magazines and brochures
      District 1220 Membership Services April 2007
    • The Challenge District 1220 Membership Services April 2007
    • District Membership April 2007
    • What Challenge?
      • To ensure the survival of the largest voluntary service organisation in the world
      • To reverse the trend of falling membership
      • To keep RIBI and its benefits
      District 1220 Membership Services April 2007
    • How?
      • District Governors challenge is for each club to attract 4 new members per club
        • This will reverse the trend
        • It will ensure our membership numbers meet the RI criteria for RIBI to continue
        • It will strengthen our clubs
      District 1220 Membership Services April 2007
    • Meeting The Challenge District 1220 Membership Services April 2007
    • This is the Real Challenge
      • How to achieve the target of 4 new members per club or 232 new members throughout the District
      District 1220 Membership Services April 2007
    • Why such numbers?
      • In a bad year that number may only enable a club to stand still
      • Rotary needs to grow for the sake of the community it serves
      • Objectively we are a service organisation
        • Our communities need Rotary to be effective
        • There are many worthy causes for us to tackle
        • We are pillars of the community
      District 1220 Membership Services April 2007
    • Find a way
      • Time for a re-think!!
      • Some clubs can adapt to change
      • Some clubs cannot contemplate change
      • But we can all find ways of developing Rotary in the community as a means to increasing membership
      District 1220 Membership Services April 2007
    • Why me?
      • The SVP’s here today will want to preside over a successful club when the time comes
      • Some responsibility lies with you
        • You are in a position to set the membership development agenda
        • You can encourage and influence the members
        • You can establish initiatives for the future
      District 1220 Membership Services April 2007
    • What is a successful club? District 1220 Membership Services April 2007 Effective Clubs Sustain and grow membership Implement successful service projects Support the Rotary Foundation Develop club leaders Efficient Club administration Four avenues of service
    • Where do you start?
      • Right now – whilst your thoughts are fresh
      • Formulate a strategy
      • Take the easy route
      District 1220 Membership Services April 2007
    • Don’t go it alone
      • The District’s aim is :-
        • To stimulate your thoughts
        • To give you practical ideas
        • To be on hand to assist and advise
          • We will even work with clubs on an individual basis
      District 1220 Membership Services April 2007
    • The basic options District 1220 Membership Services RETENTION EXTENSION RECRUITMENT MEMBERSHIP GROWTH AND DEVELOPMENT April 2007
    • Retention
      • Hold on to your existing members
        • Involve everyone in the club – we are a service organisation not a lunch club
        • Give newer members an opportunity to take active and significant roles
        • Make the members feel wanted and useful
        • Allow the club to thrive on enthusiasm
      District 1220 Membership Services April 2007
    • Retention
      • An effective club is an attractive club
        • Good venue for meetings
        • A varied and interesting speaker programme
        • Active committees
        • Social opportunities
        • An inclusive club (gender, age, creed etc.)
        • Mentoring for new members
      District 1220 Membership Services April 2007
    • Recruitment
      • Traditional methods:-
        • Work colleagues
        • Friends
        • Family
        • Neighbours
        • Local business people
        • Speakers
      District 1220 Membership Services April 2007
    • Recruitment – New Ideas
      • Alumni List
        • Being created in conjunction with Foundation
          • GSE members, Rotaract, Ambassadorial scholars
        • District will pass details of prospects to club’s
        • A source of informed and suitable Rotarians
        • A direct link to prospective young Rotarians
          • We need your help to build the list
          • please let Phil Renshaw have contact details
      District 1220 Membership Services April 2007
    • Alumni
      • District will be promoting:
        • Reunion events
        • Ways of getting prospects involved in club activities
      District 1220 Membership Services April 2007
    • Recruitment through Community Service
      • We are a service organisation
        • Clubs that are actively involved in local projects will be better connected to the community and better equipped to attract members
        • 2 years of investigation into struggling clubs has established the lack of local projects to be a cause of disconnection with the community
      District 1220 Membership Services April 2007
    • Recruitment through Foundation
      • GSE Team Members
      • Ambassadorial Scholars
      • Colleagues and friends of the above
      District 1220 Membership Services April 2007
    • Recruitment through International Service
      • Identify prospective members from:
        • International fundraising events
        • Filling Aquaboxes
          • Schools
          • Local businesses
          • Churches
          • Community Groups
      District 1220 Membership Services April 2007
    • Recruitment – New Ideas
      • Community projects
        • Identify prospective members – often service minded people
        • Invite them to help with other Rotary projects
        • Invite them to interesting club nights and social activities
        • Make someone responsible for monitoring prospects
      District 1220 Membership Services April 2007
    • Recruitment – The Key
      • Identify prospective members
        • Make someone responsible for keeping a log and sending invites (SVP or Membership Officer)
        • Regularly revue the prospect list (Council meeting)
      • Make them feel increasingly part of your club
        • Ultimately make sure someone invites them to join
      District 1220 Membership Services April 2007
    • Recruitment – The Soft Sell
      • Get members to fill in a contact list
        • Chiropractor, plumber, kitchen fitter, etc.
      • Hand write invites to a suitable event – ideally one where young people will feel comfortable
      • Engage them in general conversation
      • Encourage them to other events
      • Ease them into Rotary
      District 1220 Membership Services April 2007
    • Club Analysis
      • How inviting is your club
      • Publicity – promoting Rotary
      • Community projects
      • Recruitment programme
      • Identifying and monitoring prospects
      • Use the “Planning Guide for an Effective Club” to help assess your club (on CD)
      District 1220 Membership Services April 2007
    • Extension
      • Introducing Alan Hepworth
      District 1220 Membership Services April 2007
    • Open up Rotary
      • Tap into like minded people
        • There are many voluntary groups fighting for change in our communities whilst fighting for their own survival
        • There are many young people eager to make the world a better place for themselves and their children
      • Consider what opportunities Rotary can offer them
      District 1220 Membership Services April 2007
    • There is no quick fix
      • If we can attempt to meet the DG’s challenge then we are on the right road
      • Clubs that do not change will inevitably die
      • Extension offers an opportunity to start clubs with young members – a new generation of Rotarians
      • Clubs that do change are sure to thrive
      District 1220 Membership Services April 2007
    • How can the District Membership Services Committee help your Club District 1220 Membership Services April 2007
    • Membership Services is dedicated to help you
      • We want to help clubs assess their current situation and to seek a way forward
      • We have a small team of capable Rotarians who have already achieved some success in putting clubs on the right path
      District 1220 Membership Services April 2007
    • Call us
      • If you would like us to talk to your club on any of the wide ranging subjects that we have covered
      • If you would like to have an informal talk about your membership concerns
      District 1220 Membership Services April 2007
    • Final thoughts
      • Your community needs Rotary to be effective
      • You want Rotary to continue to play a part in your life
      • We must leave a legacy for future generations
      • Membership is the key
      District 1220 Membership Services April 2007
    • Breaking News
      • RI Council of Legislation
      • Passed an amendment
      • Reduced from 60% to requirement for members to attend 50% of regular meetings in each half of the Rotary year
      District 1220 Membership Services April 2007
    • Conclusion
      • Thank you for attending
      • Please take a CD, 1 per club, with this and many other useful documents
      District 1220 Membership Services April 2007