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Iron Man 3When producing a film the producers will think a lot about their target audience as a films targetaudience affects the films popularity and success. This is why different audiences are targeteddepending on the film it is for. Then when they have chosen the type of audience they are going totarget they will bare them in mind when making all the other decisions involved such as releasedates and who will star in the film this helps because for example if the target audience are youngteenagers then statistics show that for this audience films are more popular and successful whenthey come out during school holidays as that is when they have more time ad go to the cinemamore. So if that was the target audience it would be a good decision if the producer was to have thefilm distributed during the school holidays and choose actors that are a similar age to them so thatthey can relate more to them and stars increase the popularity of a film.The 2013 film Iron Man 3 starring Robert Downey Jr and Gwyneth Paltrow directed by Shane Black,produced by Kevin Fiege and distributedby Walt Disney and Motion Pictures,doesn’t really target a specific audience asit has a very large audience range, as it issuitable for both genders and for any agerange as their fans start from a young ageto an old age. The reason it doesn’t reallyneed to target a particular audience is dueit covering a lot of genres, there areelements from most genres in this filmhowever I would say that the main onesare action and fantasy.Marvels “Iron Man 3” shows Tony Stark - Iron man against an enemy whose reach knows no bounds.When Stark finds his personal life has been destroyed at his enemy’s hands he begins a quest to findall those responsible. This journey tests him every step of the wayStark is left to survive by his owndevices, relying on his ingenuity and instincts to protect those closest to him. As he fights his wayback, Stark discovers the answer to the question that has secretly haunted him: does the man makethe suit or does the suit make the man?
Marketing is very important when bringing a film out to make sure everyone knows it is comingout. Iron Man 3 had a huge marketing campaign. There’s the trailer for the film that has beenadvertised quite a lot on television. The trailer is also shown at the cinema before films start, toshow what will be coming out soon. It has also been done through the web such as on file sharingand social networking sites like YouTube, Facebook and Twitter as film advertisements will come upat the side of the page. Another way this is done is by merchandise, Iron man have a lot of this, theone I have seen the most of are the iron man t-shirts and jumpers. I have also seen lots of iron manposters on sides of busses and phone boxes and billboards.As iron man targets a wide audience range of men and women, old and young. The producershave to make sure that they have things that at points will appeal to each of them. Like the posterfor example as it targets quite a young audience as well as an olderone, the producers of Iron Man need to ensure that there youngaudience will see the poster and will straight away know what itmeans.I think that this poster definitely does that as it is very simple butpowerful. It has a picture of Iron Man so that it will instantly attractthere audience even the young ones so that they will know what it’sfor and that the film is coming out soon. So this poster uses anchoragein the way I uses a large image of just Iron Man alone to portray andrepresent what is being advertised as we can tell what this postermeans without even having to read the text because they have usedpowerful imagery of somebody iconic to ensure he will be recognisedby everyone.<iframe width="560" height="315"src="http://www.youtube.com/embed/aV8H7kszXqo" frameborder="0" allowfullscreen></iframe>http://www.youtube.com/watch?v=aV8H7kszXqoIt is very crucial that research is carried out before a film goes into production there are five types ofproduction that they carry out, Primary Research, Secondary Research, Quantative research,Qualitative research and Post-production research. Primary and Secondary research are all part ofthe pre-production research. Primary research is new research; this is when the producers carry outthe research themselves to get the answers to specific questions. Usually this will be done throughquestionnaires, surveys or interviews with small individual groups. Secondary research makes use ofinformation that is already there, this includes published research such as books, reports andinformation available on the internet.A time secondary research is used is for Location. For example if a film is being made in a foreigncountry, it is important that they find out about their culture and beliefs to avoid any problems suchas, if they go to a country that have to pray at certain times of the day then they will have to leave sothey will have to look into this to make sure they don’t lose out on any money if they have to go inthe middle of shooting. They should also look at weather reports depending on what they wantwhen they are filming and they will have to do it on days where the weather is the same so that thefilm doesn’t have any continuity errors.
Research Methods used by producers:Pre-production ResearchSecondary research – where the film is going to be set, read the script, if they are going to foreigncountries they will find out about the culture and their beliefs. Far east- have to pray, could losemoney if they have to go off in the middle of the day.Find out this through a location manager get them to do a report, internet, books, newsprogrammes, weather reports.Find out about target audience, questionnaires surveys – all primary research techniques. Ask aboutstars – star theory, genres, story – narrative, special effect. Find out what they want next to makesure they do it right.Quantative research – Ratios, it is where you can measure things so you get statistics.Qualitative Research – finds out about people’s opinions allows them to write them down so thatthey can find out what they think. Find out the public’s opinions.Post Production research – when the film has finished, find out if the audience like what has beendone – test screening. Get people from where it has been done UK production company they will askthem, get them to watch the first draft of the film. 100 people – intimate screening – postproduction test screening. When they have watched the film they get a questionnaire where theywill rate it and give their opinions- what was good what was bad, how to make it better. Take theresults and if they have to re-edit the film, re-shoot so that they don’t lose money so they will usemore money to make the film better. Then after this they will do a full scale screening where 400will be in – full scale post production screening, given a questionnaire so they can get their statistics.
Questions asked mainly around marketing of the film, who was your favourite actor? If they liked thesoundtrack the artist will go in the charts and release a cd to promote the film. Liked a line from thefilm – become a t-shirt. If they responded most to one particular character they will go on theposter, t-shirts, etc.