Twitter Team Work Session - Boost Up Efficiency and Effectiveness

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Spend less time on Twitter, but get more results!

Spend less time on Twitter, but get more results!

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  • http://tweetaways.com/http://www.tweetswin.com/new/http://rtcampaigns.com
  • www. twapperkeeper.com
  • http://twittercounter.com
  • http://tweetaways.com/http://www.tweetswin.com/new/http://rtcampaigns.com
  • http://twit.faxo.com/
  • http://listorious.com/tags/charity
  • http://blog.hootsuite.com/?s=assign

Transcript

  • 1. 1
    Twitter Team
    Work Session –
    boost up efficiency and effectiveness
  • 2. 2
    Meeting Agenda
    Introduction - Overview, Pause, Reassess
    Elimination & Automation
    Optimization
    Wrap -up
  • 3. 3
    Part I
    Introduction - Overview, Pause, Reassess
  • 4. 4
    3 Months overview
  • 5. 5
    Growth rate over time
    Month 1
    Month 2
    Month 4
    Month 3
  • 6. 6
    Discussion Topics:
    What worked?
    What has not?
    What has been surprising? (good and bad)
  • 7. 7
    Part II
    Elimination & Automation
  • 8. 8
    Pareto’s Principle
  • 9. 9
    Discussion Topics:
    If you only had 2 hours a day for Twitter, what would you do?
    Which 20% of the actions are yielding 80% of the results?
  • 10. 10
    Automation: Use tools to manage Twitter contests
    Tool selection should be based on the following KPI
  • 11. 11
    1. Tracking the number of entries/RTs
    Twapperkeeper.com allows users to create public “notebooks” to keep contests/campaigns or special deals in one place
    • Create UNIQUE #hashtag for each contest
    • 12. Set up archive folders in advance
    • 13. Set specific time range to measure immediate effect
  • 12
    2. Tracking incremental growth of Followers
    • Twitter Counter is already setup to record the growth of Followers over time. Simply click on the day of the contest and see the incremental growth
  • 13
    Automation: Other time-saving tools
  • 14. 14
    Advanced Twitter search engine. Dozens of filters enabled, bulk follow/unfollow enabled
  • 15. 15
    Klout is an analytics tool that tracks user influence across the social web, HootSuite has embedded the Klout score (0 – 100) on its dashboard
    Follow back more! Use the Klout score to identify existing influencers, 1-click to Follow them back
  • 16. 16
    Great research resource to identify niche experts and most popular lists and trending topics
  • 17. 17
    Part III
    Optimization
  • 18. 18
    Revisit HootSuite to maximize its value
    • Assign-ability
    • 19. Hootlet bookmark
    • 20. Keyword tracking
    • 21. People’s Klout Score
  • 19
    Optimize Twitter contests
  • 22. 20
    Content! Content! Content!
  • 23. 21
    Law of the social web
  • 24. 22
    Part IV
    Wrap -up
  • 25. 23
    Discussion Topics:
    What realistic goals can we aim for in the next few months?
    How can we divide and conquer as a team?
  • 26. 24
    Thank you!
    Yuki Chow
    Senior Strategist
    Twitter: sn0wfl8ke
    yuki.chow@icrossing.com
    Please note all confidential client info has been removed from this presentation