• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Twitter Team Work Session - Boost Up Efficiency and Effectiveness

Twitter Team Work Session - Boost Up Efficiency and Effectiveness



Spend less time on Twitter, but get more results!

Spend less time on Twitter, but get more results!



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment
  • http://tweetaways.com/http://www.tweetswin.com/new/http://rtcampaigns.com
  • www. twapperkeeper.com
  • http://twittercounter.com
  • http://tweetaways.com/http://www.tweetswin.com/new/http://rtcampaigns.com
  • http://twit.faxo.com/
  • http://listorious.com/tags/charity
  • http://blog.hootsuite.com/?s=assign

Twitter Team Work Session - Boost Up Efficiency and Effectiveness Twitter Team Work Session - Boost Up Efficiency and Effectiveness Presentation Transcript

  • 1
    Twitter Team
    Work Session –
    boost up efficiency and effectiveness
  • 2
    Meeting Agenda
    Introduction - Overview, Pause, Reassess
    Elimination & Automation
    Wrap -up
  • 3
    Part I
    Introduction - Overview, Pause, Reassess
  • 4
    3 Months overview
  • 5
    Growth rate over time
    Month 1
    Month 2
    Month 4
    Month 3
  • 6
    Discussion Topics:
    What worked?
    What has not?
    What has been surprising? (good and bad)
  • 7
    Part II
    Elimination & Automation
  • 8
    Pareto’s Principle
  • 9
    Discussion Topics:
    If you only had 2 hours a day for Twitter, what would you do?
    Which 20% of the actions are yielding 80% of the results?
  • 10
    Automation: Use tools to manage Twitter contests
    Tool selection should be based on the following KPI
  • 11
    1. Tracking the number of entries/RTs
    Twapperkeeper.com allows users to create public “notebooks” to keep contests/campaigns or special deals in one place
    • Create UNIQUE #hashtag for each contest
    • Set up archive folders in advance
    • Set specific time range to measure immediate effect
  • 12
    2. Tracking incremental growth of Followers
    • Twitter Counter is already setup to record the growth of Followers over time. Simply click on the day of the contest and see the incremental growth
  • 13
    Automation: Other time-saving tools
  • 14
    Advanced Twitter search engine. Dozens of filters enabled, bulk follow/unfollow enabled
  • 15
    Klout is an analytics tool that tracks user influence across the social web, HootSuite has embedded the Klout score (0 – 100) on its dashboard
    Follow back more! Use the Klout score to identify existing influencers, 1-click to Follow them back
  • 16
    Great research resource to identify niche experts and most popular lists and trending topics
  • 17
    Part III
  • 18
    Revisit HootSuite to maximize its value
    • Assign-ability
    • Hootlet bookmark
    • Keyword tracking
    • People’s Klout Score
  • 19
    Optimize Twitter contests
  • 20
    Content! Content! Content!
  • 21
    Law of the social web
  • 22
    Part IV
    Wrap -up
  • 23
    Discussion Topics:
    What realistic goals can we aim for in the next few months?
    How can we divide and conquer as a team?
  • 24
    Thank you!
    Yuki Chow
    Senior Strategist
    Twitter: sn0wfl8ke
    Please note all confidential client info has been removed from this presentation