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The value of social business

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  • Intranet Trends allgemeinTrend Social BusinessAltimeter Group
  • Das sieht auch McKinsey so.In der im Juli veröffentlichten Studie hat sich McKinsey auf 170 Seiten sich diesem Thema angenommenDie Studie stellt heraus, welchen ökonomischen Impact soziale Technologien in Unternehmen haben.Über 10 Value-Creating Levers hinweg hat McKinsey einen Mehrwert von über $900 Millarden Dollar identifziert, durch Social TechnologiesEin paar Auszüge daraus möchte ich Ihnen im Folgenden zeigen.
  • 70% der befragten Unternehmen nutzen bereits Soziale Technologien
  • McKinsey hat hierzu 10 Wege identifziert bei denen Social Technologies Mehrwerte schaffen können.Über das gesamte Unternehmen hinweg, intern als auch extern, sind Potentiale für mögliche Anwendungsfälle zu findenEinige von diesen Anwendungsfällen wollen wir uns im Folgenden anschauen und Herr Willkomm wird in Bezug auf Jive noch näher darauf eingehen und zeigen, wie diese Use Cases umsetzbar sind
  • 90% von denen sagen aus, dass Social Technologies Mehrwerte im Unternehmen schafft
  • Und bei den KnowledgeWorkern ergibt sich eine Produktivitätsgewinn durch Social Technologies von über 20%
  • Das war auch der O-Ton der JiveWorld letzte WocheHier zu sehen ein Kommentar zur Jive World von John Stepper, dem Gesamtverantwortlichen der Social Business Initiative der Deutschen BankGanz klar war in vielen Kundenpräsentationen zu erkennen, dass Unternehmen beginnen durch Social Technologies ihre Kosten zu senken und ihren Umsatz zu steigern.
  • Transcript

    • 1. The Value of Social Business23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 1
    • 2. 1. SOCIAL BUSINESSBENEFITS
    • 3. 23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 3―The most importantcontribution managementneeds to make in the 21stCentury is […] to increase theproductivity of knowledge workand the knowledge worker.‖Peter F. Drucker, 1999
    • 4. 23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 4
    • 5. McKinsey: „The benefits ofsocial technologies willlikely outweigh the risks formost companies.Organizations that fail toinvest in understanding socialtechnologies will be atgreater risk of having theirbusiness models disrupted bysocial technologies. “McKinsey Global Institute, The social economy, July 201223. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 5
    • 6. 23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 6
    • 7. Internal Use of Social Software7179674341911256840% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Total (n=161)LE (≥500 employees)SME (1-499 employees)Yes, we are using Social Software solutionsNo, we dont use Social Software solutions but we are planning to use it during next 6monthsNo, we dont use Social Software solutionsNo answer23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 7Source: Einsatz und Potenziale von Social Business für ITK-Unternehmen (BITKOM 2013)
    • 8. 23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 8
    • 9. 23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 9
    • 10. Benefits of Social Technologies23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 10Source: Einsatz und Potenziale von Social Business für ITK-Unternehmen (BITKOM 2013)
    • 11. 23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 12„There was less emphasis on product features and the abstractgoodness of connecting. In its place was more focus on – andmany more examples of – using collaboration tools andpractices to reduce costs and increase revenue.―(John Stepper, Deutsche Bank)
    • 12. 2. SOCIAL BUSINESSINTEGRATION
    • 13. The Digital Workplace.23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 14Social Business as the new way of getting work done.
    • 14. Social Business Maturity.23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 15Source: http://dachisgroup.com/2012/02/baselining-social-business-maturity-why-and-how/social_business_maturity_model/
    • 15. Workplace of the FutureMay 23, 2013 SMZ SocialMediaZolutions | Christoph Rauhut 16ERMemployee-centeredworkplace withProcess and DataManagementCRMContent/DocumentManagementMailMS OfficeSAP DMS / SharePointCMSCommunicationPhone / IMOCS-Connector /Sametime-ConnectorJive for Outlook /Jive for Notes /Mail IntegrationHow to integrate Jive in the workplace of the future?
    • 16. FindabilityProductivity is affected in two main ways by issues relatedon the omnipresent task of ―looking for information‖:Time loss in searching and finding informationQuality loss by not having the rightinformation, where, when and in the appropriateformat and detail neededMay 23, 2013 SMZ SocialMediaZolutions | Christoph Rauhut 17Source: https://www.infocentricresearch.com/Research/Publications/The-Digital-Workplace.aspxEmployees are both expensive and bad search engines
    • 17. Architecture23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 18Integration and Personalization(Dashboard, Activity Stream, Search, Navigation)Content & DocumentManagementCollaboration &CommunicationProcess & DataManagement
    • 18. Findability and Social Business• Social can serve to fine-tune or filter searchby leveraging additional information.• Social networks and activities provide a greatdeal of contextual informationSocial Networks — people who know stuff, connectionsto other people who know stuffSocial Artifacts — opinions aboutinformation, expressed through ratings / rankings, reviews/ comments, taggingMay 23, 2013 SMZ SocialMediaZolutions | Christoph Rauhut 19Source: CMSWire ―Social Reconnects Enterprise Search‖, http://www.cmswire.com/cms/social-business/social-reconnects-enterprise-search-017920.php?pageNum=3Fine-Tuning for Enterprise Search.
    • 19. 3. COLLABORATIONBARRIERS
    • 20. Bad vs. Good CollaborationBad…• Collaboration in a competitiveenvironment• „Over – Collaboration―• Misdiagnosis of the problem• Implementation of the wrong solution• Overestimation of the collaborationopportunities• Underestimation of the costs:– „Opportunity Costs―– Cost of the collaboration itselfGood…• Disciplined collaborationMay 23, 2013 SMZ SocialMediaZolutions | Christoph Rauhut 21• Estimate of collaborationopportunities• Identify collaborationbarriers• Find solutions for barriersCollaboration Benefit= Return on Collaboration – „Opportunity Costs― – Cost of CollaborationSource: Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results, Morton T. Hansen, 2009
    • 21. Collaboration Barriers• Not-Invented-Here Barrier– Unwillingness of staff to take support from anotherunits, or to learn from others• Hoarding Barrier– Employees don’t want to disclose their (technical)knowledge and help other colleagues• Search Barrier– „If only we knew what we know…― - Difficulty offinding experts and information in the enterprise• Transfer Barrier– Employees are not able to transfer their knowledge toothers23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 22Source: Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results, Morton T. Hansen, 2009
    • 22. SummaryMay 23, 2013 SMZ SocialMediaZolutions | Christoph Rauhut 23Social Business and Enterprise Search make the unknownpotential of companies and their employees visible.There is a huge potential in the integration ofSocial Business with existing IT system.(Cultural)-Barriers has to be identified and resolved.Social Business is used in many companiesand is an important factor for economic success.
    • 23. About - SMZ SocialMediaZolutions23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 24SMZ is specialized to deliver services andsolutions for Social Business and Social Media.We provide services for• Social Business Consulting• Jive development & customization• Products & solutions for Jive• Software development from scratch• Cloud hosting and Facebook apps• We are based in the Science andTechnology park of Berlin Adlershof.• IT and Media Technology Center IIISMZ/Pokeshot – Joint Venture• Our joint venture SMZ/Pokeshot providesproducts and solutions that extends your Jiveenvironment.• At SMZ/Pokeshot we build the products andsolutions that make your Jive environment anever better Social Business powerhouse.We are the leading Jive consulting partner inGermany and Europe with more than sevenyears of experience in the field of Jive.We are …• Jive strategy and consulting partner• Jive professional service partner• Jive reselling partner• Supplier for Jive products and plugins
    • 24. Christoph RauhutSenior Consultant Social Business StrategyCell: +49 (0) 152 – 339 89 149Email: cr@SocialMediaZolutions.comSMZ SocialMediaZolutions GmbH & Co. KGAm Studio 2, 12489 Berlin/GermanyWeb: www.SocialMediaZolutions.com