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Customer Community
Customer Community
Customer Community
Customer Community
Customer Community
Customer Community
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Customer Community

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Capturing the attention of your customers is more complicated than ever. …

Capturing the attention of your customers is more complicated than ever.

And: Prospective customers are more flexible and use new channels to get acquainted with companies they are interested in. But there are also other challenges, including how to identify customers, how to engage them, how to integrate their ideas into company processes and how to manage their relationships with companies.

Published in: Social Media, Business, Technology
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  • 1. /// Customer Community Challenge / Solutions / KPI Pokeshot///SMZ 1
  • 2. /// Customer Community Your Challenge: Capturing the attention of your customers is more complicated than ever. And: Prospective customers are more flexible and use new channels to get acquainted with companies they are interested in. But there are also other challenges, including how to identify customers, how to engage them, how to integrate their ideas into company processes and how to manage their relationships with companies. Pokeshot///SMZ 2
  • 3. /// Customer Community Our Solution: Be aware of the new kind of customer and implement selfservice based on a focused, purposeful and achievable cross-channel service strategy. 1 Integrate your external community into your internal systems 2 Monitor or even participate in these tools to stay in touch with your customers and build up a selfadjusting community where users support each other with a minimum help from your staff. 3 Provide your customers with an environment where they can say what’s on their mind and where they receive assistance from you or other users. Pokeshot///SMZ 3
  • 4. /// Customer Community The Benefits & KPI's: Our experience in this area allows us to help improve the following key performance indicators of your organization 1 2 3 4 Ratio of customers on other channels to customers on the platform Amount of data collected on users Number of social groups Number of platform members Pokeshot///SMZ 4
  • 5. /// Customer Community External Community: An external community for a leading sports manufacturer was implemented by Pokeshot///SMZ on the basis of Jive to support their customers after releasing new devices. It was important to to provide them a channel were customers could find answers to general questions and exchange information with others. They also use this community to visualize workout data of their new devices and form groups within the community to share experiences they’ve had. Pokeshot///SMZ 5
  • 6. /// Thank you If you have any questions don’t hesitate contacting us. Learn more at www.pokeshot-smz.com Contact us at sales@pokeshot-smz.com Pokeshot///SMZ 6

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