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ASSIGNMENT
PROGRAM Bachelor of Business Administration- BBA
SEMESTER V
SUBJECT CODE & NAME BBR 504 VISUAL MERCHANDISE
CREDIT 2
BK ID B 1805
MAX.MARKS 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
Q.1 Define visual merchandising. What are the major objectives of visual merchandising? Discuss the
scenario of visual merchandising in India.
Answer: - Concept of visual merchandising:- Visual merchandising is the activity and profession of
developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or
services can be displayed to highlight their features and benefits. The purpose of such visual
merchandising is to attract, engage, and motivate the customer towards making a purchase.Visual
merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Techniques:-
Q.2 a. Discuss the concept of image mix. List all the element of image mix of a retail store.
Answer: - Concept of image mix:- Photo mixing is the generation of continuous wave terahertz radiation
from two lasers. The beams are mixed together and focused onto a photo mixer device which generates

2. the terahertz radiation. It is technologically significant because there are few sources capable of
providing radiation in this waveband, others include
b. Discuss the common security issues faced by a retail store and the measures to deal with them.
The crime of shoplifting is the taking of merchandise offered for sale without paying. According to the
National Association for Shoplifting Prevention, more than $25 million worth of merchandise is stolen
from retailers each and every day. Shoplifting has become a large part of retail shrinkage.No matter how
big or small the retail store may be, all types of retailers are susceptible to the growing problem of
shoplifting. This guide will help retailers identify
Q.3 Explain the concept of non-store retail merchandising. What are the major characteristics of
online retailing?
Answer:- Most individual consumers purchase products through retailers. Physical 'brick and mortar'
stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing
beyond traditional retail stores.
Non-Store Retailing Defined:-Marcy has developed a line of organic cosmetics that is not only
environmentally safe and hypoallergenic, but also free from animal testing. She thinks her product has
great potential, but she needs to get it in front of
Dear students get fully solved assignments
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