Suchi Mukherjee Gumtree Next generation classifieds
Classifieds  Ancient form of commerce
Social networks   As ancient as human civilisation itself
2  =  1 5  =  12 12  =  66 Web 2.0 incarnation
100 million = ?
82 million active users GMV = $60 billion per quarter 640 million listings per quarter
The world of possibilities
Niche : 19,000+ knitters
Classifieds : Big opportunity
Approach 1
Approach 1 Approach 1
Approach 1 The alternative
What do users want?
Simple usability
Free by default with no formulaic way to trade Freedom
Abundance but more importantly Value
Trusted face-to-face common sense trading Trust
Format agnostic
Value for sellers
Value for buyers
Trust
Trust Vikki’s selling an iPod Jon wants to buy an iPod Trust
Jon check’s Vikki’s info Trust
Jon creates an action Trust
Which shows up on his friends’ news feeds
Approach 1 The alternative
570 % 1082 % 87 % 63 % The ground swell?
Thank you ,  [email_address] This is the  $15 billion  opportunity
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  • Been around. Born in newspapers. Bulletin boards - community centers, churches. Now on the Internet. Not merely as a means of enabling commerce. But also as a way of connecting with people beyond commerce.
  • Social networks – what kept people together. The rosetta syndrome.
  • Role of web : nothing brings to life metcalf’s law more than the web itself. It extends social networks beyond geographies. It decentralises content ... And creates a world of possibilities. 2 phone = 1 connection, 5 = 10 connections, 12 = 66 connections. 66 possibilities. So what happens when you get 100million people connecting and trading on a platform....you get eBay.
  • eBay one of the pioneers in delivering a platform that enabled people to create their own unique content, and trade on that basis. - Underlying the commerce is a thriving c ommunity --- the eBay community is made up of more than 100 million people around the world who buy and sell in the eBay marketplace. -Through the eBay Community hub, members meet and form meaningful relationships with one another via discussion boards, chat rooms, Online Workshops, eBay Groups, and the Answer Center for member-to-member interactions. Members use these forums to get help from other experienced users, share their best practices with others who are just starting out, or just socialize.
  • This is a huge opportunity
  • Approach 1: the millenium dome approach.
  • Nextgenerationclassifieds_ICMA 2010

    1. 1. Suchi Mukherjee Gumtree Next generation classifieds
    2. 2. Classifieds Ancient form of commerce
    3. 3. Social networks As ancient as human civilisation itself
    4. 4. 2 = 1 5 = 12 12 = 66 Web 2.0 incarnation
    5. 5. 100 million = ?
    6. 6. 82 million active users GMV = $60 billion per quarter 640 million listings per quarter
    7. 7. The world of possibilities
    8. 8. Niche : 19,000+ knitters
    9. 9. Classifieds : Big opportunity
    10. 10. Approach 1
    11. 11. Approach 1 Approach 1
    12. 12. Approach 1 The alternative
    13. 13. What do users want?
    14. 14. Simple usability
    15. 15. Free by default with no formulaic way to trade Freedom
    16. 16. Abundance but more importantly Value
    17. 17. Trusted face-to-face common sense trading Trust
    18. 18. Format agnostic
    19. 19. Value for sellers
    20. 20. Value for buyers
    21. 21. Trust
    22. 22. Trust Vikki’s selling an iPod Jon wants to buy an iPod Trust
    23. 23. Jon check’s Vikki’s info Trust
    24. 24. Jon creates an action Trust
    25. 25. Which shows up on his friends’ news feeds
    26. 26. Approach 1 The alternative
    27. 27. 570 % 1082 % 87 % 63 % The ground swell?
    28. 28. Thank you , [email_address] This is the $15 billion opportunity
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