Your Advocates' Content Outperforms Your Own: Learn to Leverage Advocates to Create Brand Content
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Your Advocates' Content Outperforms Your Own: Learn to Leverage Advocates to Create Brand Content

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Brands' increasing need for content is forcing marketers to shift the way they create content and distribute it. Leading marketers are powering advocates to more effectively create content and......

Brands' increasing need for content is forcing marketers to shift the way they create content and distribute it. Leading marketers are powering advocates to more effectively create content and share the brand's stories.

Advocates create high-quality content that performs better – it is more trusted (92% trust advocate content), receives more engagement (up to 10x) and reduces marketing costs significantly (by 100x).

In this webinar, we'll share the best practices you need to effectively power advocates to create high-performing brand content, including:

-Why advocate content is 100x more effective than brand-created content
-How to find passionate brand advocates and power them to create content that tells your brand story
-How to measure the effectiveness of an advocate-based content strategy

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  • The way we go about our lead generation campaigns is we base them on a Unified strategy- we determine the goals of the client and these can be refined once we discuss a little more but then we also factor in the purpose of the potential leads who are seeking information. People are coming to Social Media Today to get information and make their business better. They are looking for a solution. Jive can be that solutionWe can guarantee the Social Media Today leads are better qualified because of the quality of the content, and the unique vision that understands what business you are in and what you are trying to achieve. We are not trying to simply deliver leads, we are trying to cultivate relationships and connect you to real customers.
  • http://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613Quote on lower person reading article.Social Media Today’s number’s are growing exponentially lately, which is great for Jive because as we develop new content we ccanWE are unique in our reach
  • We’d love to propose a content hub as a way to organize this lead generation campaign for Jive. The content hub can be specific to each of the verticals you are looking to focus on or can be more general to incorporate all three verticals and maybe more as the campaign grows. We envision leveraging existing Jive eBooks, whitepapers, and webinars to begin lead generation immediately (in the next few slides, I’ll show you how Oracle does this)
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.

Transcript

  • 1. Your Advocates' Content Outperforms Your Own: Learn to Leverage Advocates to Create Brand Content #SMTLive
  • 2. Thanks to our Sponsor
  • 3. Join the Conversation… 157,345 #SMTLive
  • 4. Our Speakers Joe Pullizi is first and foremost a content marketing evangelist. He began using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013. @JoePullizi Lou Dubois leads global social media and engagement efforts across the broadcast and digital properties of NBC News. Formerly of NBC's Philadelphia affiliate, Inc. Magazine, Social Media Today and more. Find him on twitter @dubois Gregory Shove is the founder and CEO of SocialChorus, the leading advocate marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. Twitter: @GregShove Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. @PaulDunay #SMTLive
  • 5. Who are your advocates? 5
  • 6. Content marketing is powerful, but difficult #1 % 78 % 68 Content creation is ranked as the single most effective SEO technique — Marketing Sherpa, 2013 of consumers believe that brands providing original content are interested in building good relationships — TMG Custom Media, 2013 of B2C marketers consider themselves ineffective at content marketing — Content Marketing Institute, 2013 6
  • 7. Advocates create content • Blog posts • Instagram videos and photos • Vine and YouTube videos • Hashtagged photos • Pinterest pinboards • Foursquare location sharing 7
  • 8. Advocates drive value Lift in brand awareness and preference Social engagement Website clicks and visits Sales 8
  • 9. @JoePulizzi Audience Building: The Social Media 411 Method for Engaging with Influencers
  • 10. @JoePulizzi 10
  • 11. @JoePulizzi Influencer Sharing Content Marketing Sales
  • 12. @JoePulizzi
  • 13. #DreamDay
  • 14. #DearCongress
  • 15. Additional questions? Want to learn more? Power your Advocates. Grow your Business. #SocialChorusU Twitter Chat Thursday, October 24th @ 11am PT Download the ebook: “Advocates as Content Creators” http://bit.ly/GYf3W5 15
  • 16. Join us next week… Success with Social: The New Enterprise