MyVenturePad presented this live, interactive webcast to explain how small businesses can quickly and easily get started on Facebook, as well as provide more advanced tips and techniques for growing your Facebook presence.
Transcript of "Using Facebook to Grow Your Business"
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About this Webinar <ul><li>Submit your questions in the GotoWebinar window </li></ul><ul><li>Follow along and share your thoughts on Twitter at #MVPWebcast </li></ul>How you can Share @myventurepad #mvpwebcast
Our Panel Steve King is a partner at Emergent Research and a Senior Fellow at the Society for New Communications Research. Steve's research is focused on identifying, analyzing and forecasting global trends and shifts impacting small businesses, including the growing small business role Facebook and other social media are playing. Steve is the blogger in residence at MyVenturePad. Clara Shih is the author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business. Clara is also the founder and CEO of Hearsay Labs, which provides software to help companies manage and measure their social media presence. In 2007, Clara created the first business application on Facebook with her Faceconnector application, which integrates Facebook and Salesforce CRM. Jonathan Smart is a small business owner who has been successful in using Facebook and other social media tools for his business. He's the president of the Jimmy Smart Allstate Insurance Agency in Columbus, Georgia, helping clients with insurance for homes, autos, renters, landlords, boats and more. An active user of Facebook, the Jimmy Smart Agency also uses Twitter and other social media for marketing and customer support. @myventurepad #mvpwebcast
About Clara Released 2009 Featured in The New York Times Marketing textbook at Harvard Business School @myventurepad #mvpwebcast
@clarashih #fbsmallbiz http://facebook.com/thefacebookera Follow Along @myventurepad #mvpwebcast
Facebook is Where the Customers Are @myventurepad #mvpwebcast
Why FaceBook? Jonathan Smart Ability to reach potential clients as well as nurture current clients at little to no cost. @myventurepad #mvpwebcast
How to Get Started <ul><li>Go to FaceBook.Com and Create a Face Book Fan Page as well as a personal page for yourself. </li></ul><ul><li>Find and Friend as many people that you know who are on Face Book. </li></ul><ul><li>Have a company like Hear Say manage your fan page. </li></ul>@myventurepad #mvpwebcast
Tips and Techniques <ul><li>Send Welcome messages to every new fan </li></ul><ul><li>Send Happy Birthday notes to each fan on their birthday. </li></ul><ul><li>Post 1-2 informative post each week pertaining to your business. </li></ul><ul><li>Post any sales or specials that you are running </li></ul><ul><li>Request feedback from clients about your service for others to see. </li></ul>@myventurepad #mvpwebcast
Tips and Techniques (Cont) <ul><li>Post reminders about daylight savings time </li></ul><ul><li>Use it to your advantage but do not over use it or you will run your friends off or they will just ignore all of your post. </li></ul><ul><li>Remember this is a very easy and effective way to get and keep your business in front of a lot of people and is very cost effective. </li></ul>@myventurepad #mvpwebcast
My Experience <ul><li>Been with HearSay Labs for about 4 months. </li></ul><ul><li>Have grown from 100 fans to 349 as of today. </li></ul><ul><li>Received 35-40 leads in those 4 months. </li></ul><ul><li>Return on investment is well over 100%. </li></ul>@myventurepad #mvpwebcast
Thanks for Joining Us <ul><li>This webinar will be available on-demand at www.MyVenturePad.com. Stop by to learn more and share your comments! </li></ul><ul><li>Contact Clara at email@example.com </li></ul><ul><li>Continue learning at http://facebook.com/thefacebookera </li></ul><ul><li>Connect with our panelists on MyVenturePad by searching for them on our site </li></ul>@myventurepad #mvpwebcast