The C-Suite and Social Media: Will They Ever Buy In?

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The C-Suite and Social Media: Will They Ever Buy In?

  1. 1. Social Media Today presents:The C-Suite and Social Media?Will They Ever Buy In?Brought to you by
  2. 2. How to Participate• Submit your questions in the GotoWebinar presentation window• Follow along and share your thoughts on Twitter at #SMTlive
  3. 3. About the ModeratorMaggie Fox is the founder and CEO of Social Media Group,established in 2006 and one of the world’s most highly respectedindependent agencies helping business navigate the sociallyengaged Web. Pioneers in their field, Social Media Group hasdeveloped social media strategies for some of the best-knownbrands in Europe and North America, including; Ford MotorCompany, SAP Global Marketing, Norwegian Cruise Line, 3M andThomson Reuters. Maggie has been interviewed about socialmedia by The Washington Post, CBC Radio, The Globe and Mail,CBC News, CTV News, AdAge and The Financial Post, amongothers. She was also named one of the Top 100 Marketers in the100th anniversary edition of Marketing Magazine and sits on theBoard of the Empire Club of Canada.
  4. 4. About the PanelTom Chernaik is the CEO of CMP.LY. CMP.LY’s unique disclosure solution is built on a foundation ofTom’s experience and insights in marketing, law, social media and entrepreneurship. Prior toCMP.LY, Tom built ad platforms for XM Satellite Radio (now Sirius XM) where he grew annualrevenues tenfold in five years. Earlier in his career, he founded Allindie.com, was a partner atGotham Records and served as Director of Business Development at Track Entertainment. Tom isa frequent speaker at events held by the Word of Mouth Marketing Association and otherorganizations. He holds a BA in Liberal Arts from NYU and a JD from the Cardozo School of Law.@cmplyPeter KIm is Chief Strategy Officer of Dachis Group and a leading advisor on social business. He co-authored the book Social Business By Design and drives global industry discourse atbeingpeterkim.com. Peter has been quoted by media outlets including CNN, CNBC, NPR, and TheWall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and DachisGroup Social Business Summits. Peter was previously an analyst at Forrester Research and head ofinternational marketing operations, e-commerce, and digital marketing at PUMA AG. He holdsdegrees from the Darden School at the University of Virginia and the University of Pennsylvania.@peterkimPeter J. Korsten (Vice President and Partner) is the global leader of the IBM Institute for BusinessValue, the business think tank of IBM and a member of the Senior Leadership Team of GlobalBusiness Services Team (top team that lead our 100,000+ consultants organization). He haswritten many leading pieces of IBM thought leadership and was in charge of the largest face-to-face field research projects with participation of over 1,500 CEOs and 2,500 CIOs among others.He holds a Deans List (Honors) MBA from IMD (Lausanne, Switzerland) and has received furtherpost graduate education at the Harvard Business School, Insead, IMD, Ashridge and at TempletonCollege in Oxford. @peterkorsten
  5. 5. Thanks for Joining Us• This webinar will be available on-demand at www.SocialMediaToday.com. Stop by to learn more and share your comments.• Connect with our panelists on Social Media Today using the search function:
  6. 6. Join us June 26th for…What Are The Metrics That Matter in Social Media? Register at: http://socialmediatoday.com/c-suite-and-social-media

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