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Social Media & Corporate Strategy:  Changing Roadmaps and New Landscapes
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Social Media & Corporate Strategy: Changing Roadmaps and New Landscapes



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  • 1. Brought to you bySocial Media & Corporate Strategy:Changing Roadmaps and New Landscapes
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  • 4. Our Speakers#smtliveMaggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of theworld’s most highly respected independent agencies helping business navigate the socially engaged Web. She was namedone of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of bothGetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefoxMadhur Aggarwal is Vice President, Strategy and M&A, Office of CMO, SAP. As Vice President of Strategy, Madhur leadsthe worldwide marketing strategy and M&A within SAP’s “Office of CMO”. The oCMO team is charted to champion“Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAPMarketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining thestrategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across50+ countries, 24 industries, 11 lines of business and 5 product categories. @aggarwalmadhurChris Boudreaux builds social media solutions that help brands transform their business operations. He is the creator ofSocialMediaGovernance.com, and he leads development of social media offerings at Accenture, where he also serves as asocial media solution architect for clients around the world. He is publishing his second book on social media, entitledThe Most Powerful Brand on Earth: How to transform teams, empower employees, integrate partners and mobilizecustomers to beat the competition in digital and social media. @cboudreauxDouglas Billings is a Principal in PwCs Management Consulting Services. He leads the firm’s Enterprise Co-creationpractice. He works with PwC’s clients to apply social business practices across all the operational value streams ofcustomer operations, innovation and supply chain. Doug is coauthor with Francis Gouillart of the just published HarvardBusiness Review article entitled: Community Powered Problem Solving: a health care initiative shows how brick-and-mortar businesses can co-create solutions and change the rules of the game
  • 5. Join us next week…#smtliveMaking an Impact on Facebook: Buy Attention, or Earn It?Register here: http://socialmediatoday.com/Facebook-advertising-webinar30