Native advertising is one of online publishing's favorite products this year - it's been billed as more effective than traditional online advertising because it deliberately matches the user experience into which it's placed, whereas traditional ads that "pop" out of the content are often easily tuned out. Do the results bear that out?
From sponsored tweets and promoted stories to the more subtle sponsored posts of BuzzFeed and now even the Washington Post, native ads are designed to fit the form and function of a publisher's page so that they are less interruptive. How effective are they? And if they truly are a publisher's best monetization tool, how can you package and sell a valuable native advertising product?