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Making Sense of Merging Data: How to Get Insight from
Social, Unstructured and Legacy Data
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Thanks to our Sponsor
Our Speakers
#smtlive
Bruno Aziza is a recognized leader in the Big Data Analytics World. Aziza has held management
positi...
Our Moderator
#smtlive
Paul Dunay, moderator, is an award-winning B2B marketing expert with
more than 20 years’ success in...
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.6
Socially Enabled Big Data Analytics
and CX Managemen...
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7
Socially Enabled
Consumer Data Store
(Content and Pr...
Add Data
ABOUT THE DATANOTIT’S
WORLD‘AND’IT’S AN
THE SCIENTISTLOSE
4 RULES FOR BETTER
DATA
© Decision Management Solutions, 2013
Operational
Systems
Analytic
Systems
Decision
Focus on Decisions:
Link Analytics to ...
© Decision Management Solutions, 2013
Decision
Analytic
Data
Liked our webinar? Join us IN PERSON
We're super excited about our first-ever conference, The Social
Shake-Up...and that's...
Making Sense of Merging Data: How to Get Insight from Social, Unstructured and Legacy Data
Making Sense of Merging Data: How to Get Insight from Social, Unstructured and Legacy Data
Making Sense of Merging Data: How to Get Insight from Social, Unstructured and Legacy Data
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Making Sense of Merging Data: How to Get Insight from Social, Unstructured and Legacy Data

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  • Point: it’s not about the data – it’s about the app.The first thing we’ve learned is that…it’s not the BEST DATA that win….IT’S the best DATA service that win!(by mash-up here I mean it both in the frond-end, as well as in the back end and figuratively…we’ll talk about these concept later on).Let me give you an example.You’ve heard the phrase “What happens in Vegas stays in Vegas”….well that may be true in most places in Vegas…but not when you check in at the Palms hotel.You see, The Palms minds the social activity of its guests and is smart enough to upgrade and offer promotions to its customers in real-time.Imagine this….you check in into a hotel and the Palms customer rewards program determines on the fly whether or not to upgrade you to a better room during your stay based on your level of influence on the web – maybe your influence with Vegas, activities going on in Vegas during that week or maybe your knowledge of high-end hotels.How cool is that?Now – what do you need to do the same thing? A large team of data scientists? Years of data-crushing and buying expensive and sensitive data? No!You just need to call Klout!
  • See Klout a social media influence service. Think about it as PageRank for People. At anytime of the day, it can score the relevance of the millions of internet users on social media (twitter, facebook..etc).You’re looking at Joe’s page on the right – you can see that he is big on Social Media and…well…Burritos--“Data is the chief asset that drives our services,” said Dave Mariani – their CTO and good friend of Microsoft.Dave’s Team uses SQL Server on top of Hadoop and Hive in order to collect and work with over 1B signals a day on users.Everyday - Klout loads about 600 million rows a day into SQL Server from Hiveand queries across the entire data set usually take less than 10 seconds….
  • Analytics must drive the decisions we are focused on and that means driving results into our operational systems
  • A focus on decisions lets us cut through this data and bring together the data we need
  • Making Sense of Merging Data: How to Get Insight from Social, Unstructured and Legacy Data

    1. 1. Brought to you by Making Sense of Merging Data: How to Get Insight from Social, Unstructured and Legacy Data
    2. 2. Join the Conversation…
    3. 3. Thanks to our Sponsor
    4. 4. Our Speakers #smtlive Bruno Aziza is a recognized leader in the Big Data Analytics World. Aziza has held management positions at Apple Inc., Business Objects (SAP), AppStream (Symantec), Decathlon and Microsoft. At Microsoft, he built the company’s Data and Analytics Business. Over the last 7 years, Aziza shipped over 10 products spanning across Analytics, Collaboration, Cloud & Social Media. He currently runs Marketing Worldwide at SiSense - a Big Data Analytics startup. He is the author of Drive Business Performance, a best-seller on “enabling a Culture of Intelligent Execution”. @brunoaziza Don Springer is Vice President of Product Management & Strategy in the Oracle Social Cloud Platform team, and is focused on delivering Oracle’s Social Relationship Management Suite to its customers and the marketplace. Prior to joining Oracle, Don Springer was the founder and CEO of Collective Intellect, a real-time text analytics software company acquired by Oracle in June 2012. Don is a successful three time entrepreneur whose previous companies have returned more than 500% to his investors. James Taylor is the CEO of Decision Management Solutions, and is the leading expert in how to use business rules and analytic technology to build Decision Management Systems. James is passionate about using Decision Management Systems to help companies improve decision making and develop an agile, adaptive, and analytic business. James is a faculty member of the International Institute for Analytics. James is the author of the forthcoming book “Decision Management Systems” and in 2007 he wrote “Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions” (Prentice Hall) with Neil Raden. @jamet123
    5. 5. Our Moderator #smtlive Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
    6. 6. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.6 Socially Enabled Big Data Analytics and CX Management Framework Social Data (Cloud-based) With Signal Detection Business Intelligence Interactive Dashboards, Reports and Alerts for Real Time Analytics Actionable Alerts to Address CX Opportunities (direct and broadcast engagement) CX (CRM) Management (Services, Marketing, Sales and Commerce) Enterprise Unstructured Data Socially Enabled Consumer Data Store (Content and Profile stored via Enterprise Data Repository) Insight Discovery, Define ongoing KPIs Insight Discovery Enterprise Structured Data (Via CX Apps.) (transactional, behavioral) Curated / Syndicated Data From Don Springer blog 5/21/13: http://pub.vitrue.com/UPEJ
    7. 7. Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7 Socially Enabled Consumer Data Store (Content and Profile stored via Enterprise Data Repository) “Newer” Definition of 360o View of the Consumer From Don Springer blog 5/21/13: http://pub.vitrue.com/UPEJ
    8. 8. Add Data
    9. 9. ABOUT THE DATANOTIT’S WORLD‘AND’IT’S AN THE SCIENTISTLOSE 4 RULES FOR BETTER DATA
    10. 10. © Decision Management Solutions, 2013 Operational Systems Analytic Systems Decision Focus on Decisions: Link Analytics to Action
    11. 11. © Decision Management Solutions, 2013 Decision Analytic Data
    12. 12. Liked our webinar? Join us IN PERSON We're super excited about our first-ever conference, The Social Shake-Up...and that's due in no small part to the fact that we can't wait to meet our SMT community (that's you!) face to face. Join us in Atlanta as we bring together major thought leaders, many of our bloggers, and community members to find out what they are doing and how it can impact your business. All webinar attendees get 25% using code: SMTLIVE http://socialmediatoday.com/event #socialshakeup
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