Point: it’s not about the data – it’s about the app.The first thing we’ve learned is that…it’s not the BEST DATA that win….IT’S the best DATA service that win!(by mash-up here I mean it both in the frond-end, as well as in the back end and figuratively…we’ll talk about these concept later on).Let me give you an example.You’ve heard the phrase “What happens in Vegas stays in Vegas”….well that may be true in most places in Vegas…but not when you check in at the Palms hotel.You see, The Palms minds the social activity of its guests and is smart enough to upgrade and offer promotions to its customers in real-time.Imagine this….you check in into a hotel and the Palms customer rewards program determines on the fly whether or not to upgrade you to a better room during your stay based on your level of influence on the web – maybe your influence with Vegas, activities going on in Vegas during that week or maybe your knowledge of high-end hotels.How cool is that?Now – what do you need to do the same thing? A large team of data scientists? Years of data-crushing and buying expensive and sensitive data? No!You just need to call Klout!
See Klout a social media influence service. Think about it as PageRank for People. At anytime of the day, it can score the relevance of the millions of internet users on social media (twitter, facebook..etc).You’re looking at Joe’s page on the right – you can see that he is big on Social Media and…well…Burritos--“Data is the chief asset that drives our services,” said Dave Mariani – their CTO and good friend of Microsoft.Dave’s Team uses SQL Server on top of Hadoop and Hive in order to collect and work with over 1B signals a day on users.Everyday - Klout loads about 600 million rows a day into SQL Server from Hiveand queries across the entire data set usually take less than 10 seconds….
Analytics must drive the decisions we are focused on and that means driving results into our operational systems
A focus on decisions lets us cut through this data and bring together the data we need
Making Sense of Merging Data: How to Get Insight from Social, Unstructured and Legacy Data
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Making Sense of Merging Data: How to Get Insight from
Social, Unstructured and Legacy Data
Bruno Aziza is a recognized leader in the Big Data Analytics World. Aziza has held management
positions at Apple Inc., Business Objects (SAP), AppStream (Symantec), Decathlon and Microsoft. At
Microsoft, he built the company’s Data and Analytics Business. Over the last 7 years, Aziza shipped over
10 products spanning across Analytics, Collaboration, Cloud & Social Media. He currently runs
Marketing Worldwide at SiSense - a Big Data Analytics startup. He is the author of Drive Business
Performance, a best-seller on “enabling a Culture of Intelligent Execution”. @brunoaziza
Don Springer is Vice President of Product Management & Strategy in the Oracle Social Cloud Platform
team, and is focused on delivering Oracle’s Social Relationship Management Suite to its customers and
the marketplace. Prior to joining Oracle, Don Springer was the founder and CEO of Collective Intellect, a
real-time text analytics software company acquired by Oracle in June 2012. Don is a successful three
time entrepreneur whose previous companies have returned more than 500% to his investors.
James Taylor is the CEO of Decision Management Solutions, and is the leading expert in how to use
business rules and analytic technology to build Decision Management Systems. James is passionate
about using Decision Management Systems to help companies improve decision making and develop an
agile, adaptive, and analytic business. James is a faculty member of the International Institute for
Analytics. James is the author of the forthcoming book “Decision Management Systems” and in 2007 he
wrote “Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden
Decisions” (Prentice Hall) with Neil Raden. @jamet123
Paul Dunay, moderator, is an award-winning B2B marketing expert with
more than 20 years’ success in generating demand and creating buzz for
leading technology, consumer products, financial services and
professional services organizations. Paul is the Global Vice President of
Marketing for Maxymiser, a leader in web optimization and analytics,
and author of five “Dummies” books: Facebook Marketing for Dummies
(Wiley 2009), Social Media and the Contact Center for Dummies (Wiley
Custom Publishing 2010), Facebook Advertising for Dummies (Wiley
2010), Facebook Marketing for Dummies 2nd Edition (Wiley
2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
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