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Innovation from the Crowd: How Customers Design Today's Products

Innovation from the Crowd: How Customers Design Today's Products






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    Innovation from the Crowd: How Customers Design Today's Products Innovation from the Crowd: How Customers Design Today's Products Presentation Transcript

    • 1
    • Brought to you by & 2
    • Join the Conversation… 3
    • About the ModeratorMaggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of theworld’s most highly respected independent agencies helping business navigate the sociallyengaged Web. Pioneers in their field, Social Media Group has developed social media strategiesfor some of the best-known brands in Europe and North America, including; Ford Motor Company,SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has beeninterviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBCNews, CTV News, AdAge and The Financial Post, among others. She was also named one of theTop 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board ofthe Empire Club of Canada. 4
    • Our SpeakersWil Merritt is an advertising innovator with an exceptional record of achievement intechnology and marketing. Before Zooppa, Wil served four years as a SVP for BillGates’ private company Corbis and eighteen years in posts around the globe at TimeWarner, including President/Publisher of Time & Fortune Europe.Meredith Gould, Ph.D. (@meredithgould) is a sociologist and digital strategist with 25+years of experience as a working writer and marketing communications consultant tomission-based organizations. Shes the author of eight books, with another on the way.Shes also the founder of the weekly church social media (#chsocm) chat on Twitter.For more information: http://www.meredithgould.com.Carl Esposti is the CEO of massolution, a research, advisory and implementationfirm that specializes in helping large organizations explore, design and implementcrowdsourcing and crowdfunding business models. He is also the Founder of theindustry website Crowdsourcing.org, the leading international website oncrowdsourcing and crowdfunding. Carl has been at the leading edge ofcrowdsourcing for four years participating in its development and adoption,internationally. 5 #SMTlive
    • Thanks to Our Sponsor For more information visit: www.zooppa.com/ 6
    • • Social Crowdsourcing• Engages customers and target audiences• Creative Community 185,000 members• 300 Clients + Agencies 7 #SMTlive
    • How Zooppa works… 8
    • Consumer-powered content Leverage PassionAwareness and Engagement Compelling ThemesDistribution & Viral Seeding Social Promotions Quality Content 9
    • Shareable, visual content Brand Manager’s comments: “546 graphics were submitted in 20 days! That is a different graphic per day on social platforms for the next year and a half In the evolving digital world, a young brand as Shockwave wants to be as close as possible to the consumer fueling its social platforms with cool content. It is however nearly impossible to keep up the pace. We partnered with Zooppa in order to generate a high volume of quality content. The work was so good, differentiated and insightful that we are selecting some of them to work as the main communication for a brand campaign.”#SMTlive 10
    • Sustainability mini-documentaries “One of the best things we ever did…” - Stefan Heeke, Head of Digital Goal: • Documentary videos showing how people are “changing their cities for the better” Results: • 118 mini-documentary videos • Submissions represent 26 countries, six continents • Top videos appear on the homepage of Siemens’ global corporate website http://zooppa.com/siemens 11
    • ABOUT MASSOLUTIONmassolution is a unique research, advisory, and implementation firm that specializes incrowdsourcing and crowdfunding solutions for private, public, and social enterprises.massolution also operates The Industry Website™ Crowdsourcing.org.For crowdsourcing, massolution provides research and For crowdfunding, massolution provides research andanalysis covering Crowdsourcing Service Providers analysis covering Crowdfunding Platforms (CFPs),(CSPs), use cases and the adoption of crowdsourcing by enterprise implementations, entrepreneur, investor andenterprises. campaign data and analysis.massolution’s unique data assets, fact-based research and proprietary intellectual property, drive forward-looking andactionable insights that inform the strategies and operations of business leaders and market stakeholders.Crowdsourcing Inc.Carl Esposti, Founder and CEO +1 310.948.1258Email: carl@crowdsourcing.org www.massolution.comTwitter: @Crowdsourcing_ www.crowdsourcing.org 12
    • 13 13
    • Thanks for Joining Us Connect with our panelists on TwitterShare your thoughts with us: webinar_info@socialmediatoday.com 14
    • Announcing Our Latest AchievementOur Best Thinkers Webinar series has recently won a SNCRExcellence in New Communications Award.The prestigious awards program honors individuals and organizationsthat are pioneering the use of social media and Internet communicationstechnologies (ICT).15 15
    • Upcoming Webinars 16