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Harnessing the Power of Networks: How to Incentivize the Online Behavior You Need

Harnessing the Power of Networks: How to Incentivize the Online Behavior You Need






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    Harnessing the Power of Networks: How to Incentivize the Online Behavior You Need Harnessing the Power of Networks: How to Incentivize the Online Behavior You Need Presentation Transcript

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    • Harness the Power of Online Networks : How to Incentivize the Online Behavior You NeedBrought to you by & 2
    • Join the Conversation… 3
    • Our Speakers Lauren Friedman is a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. As the Manager of Community Engagement at Adobe, Friedman develops and implements social media content and communications strategies for Fortune 500 brands such as Expedia, Safeway and Hyatt. Mark is the CMO of Resonate Social, where he oversees all integrated digital marketing campaign. He is a new media communications executive and marketing consultant in the San Francisco area with deep experience in online media, engineering and high tech industries. Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” www.BrandAdvocateBook.com. Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics. Connect with Paul on his blog Marketing Darwinism or Twitter feed @pauldunay 4#smtlive
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    • Mark KithcartCMO, Resonate Social #smtlive 13From the Presentation by the Zappos & Get 13 Satisfaction Community Managers
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    • Thanks to Our Sponsor Adobe Social is the only solution to simplify social marketing within a common platform and workflow, unifying engagement with listening and industry-leading business analytics. Its time to take the guesswork out of social media. http://www.adobe.com/products/social.html#smtlive 21
    • Announcing Our Latest Achievement Our Best Thinkers Webinar series has recently won a SNCR Excellence in New Communications Award. The prestigious awards program honors individuals and organizations that are pioneering the use of social media and Internet communications technologies (ICT).#smtlive 22 22
    • Join us next week… Whats Next for the Social Media Age? Predictions from the Experts for 2013 http://bit.ly/NElKIY#smtlive 23