Empowering Employees: Could Your Staff Be Your Best Brand Advocates?


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Are you overlooking brand advocates right in front of your eyes? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand's story in social channels. But how do you empower your employees to become the kind of advocates who will see your brand as an extension of themselves? How do you leverage their preexisting social media presences without compromising their integrity? And how do you incentivize them to perform above and beyond their traditional roles?

If you have a passionate employee base you’re looking to focus to become your company’s best ambassadors, this webinar is for you. In our employee advocacy webinar, you will learn:

-Why employees are natural brand advocates
-The value of turning your employees into advocates
-How to develop a winning employee advocacy program
-Why every department has potential brand advocates waiting to be turned on

Published in: Business, Technology
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  • And, just like your other social and-non social marketing systems, your advocates are always on. So you social Word of Mouth platform must also be.
  • Layout is great…lets get the rest of the case studies this way
  • All of this is delivered by SocialChorus, the leading Social Word-of-Mouth marketing solution for the brands that people love. Our comprehensive platform and expert services have been developed with the knowledge gained from launching over 200 social word-of-mouth programs for the largest brands in the world. Our customers keep coming back to us as we deliver measurable social ROI at 3 to 5 x on average in just a few weeks.
  • Empowering Employees: Could Your Staff Be Your Best Brand Advocates?

    1. 1. Brought to you byEmpowering Employees:Could Your Staff Be Your Best Brand Advocates?
    2. 2. Join the Conversation…
    3. 3. Thanks to Our Sponsor@socialchorushttp://www.socialchorus.com/
    4. 4. Our Speakers#smtliveJeff Bullas is blogger, author and strategist who works with companies and executives to optimize theironline personal and company presence and brand with digital marketing and social media. Achievementsinclude: Listed in the “Top 50 Social Media Power Influencers” 2013 on Forbes.com at #11. HuffingtonPost – “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow“ Author of thebook which is on several best selling lists on Amazon – “Blogging the Smart Way – How to Create andMarket a Killer Blog with Social Media.”Scott Jaworski, Head of Buzz Marketing New Business, Intel. With more than a decade in interactivemarketing – from major web sites to grassroots social campaigns – Jaworski is a strategic leader whoknows how to get things done.. In just over a year, Jaworski was invited to join the Intel Ambassadorprogram and was tapped to head up buzz marketing for new business. It’s in this current role whereJaworski is leading internal and external social influencer programs aimed at having a lasting impact onIntel’s consumers.Greg Shove has helped brands and consumers connect online since early Web. 2Market, a Silicon Valleystart-up that he co-founded, pioneered the development of interactive shopping before being acquiredby AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and. AOL. He likes toplay soccer, collect photos and cook. @gregshovePaul Dunay, moderator is an award-winning B2B marketing expert with more than 20 years’ success ingenerating demand and creating buzz for leading technology, consumer products, financial servicesand professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser,a leader in web optimization and analytics, and author of five “Dummies” books. @pauldunay
    5. 5. 6Lead by example1. Must be agile2. Digitally savvy3. Embrace change4. Comfortable with ambiguity5. Impulse decision maker6. Data-driven & analytically inclined7. An educator8. A resource and resourceful9. Strong networker & collaborator10. Willingness to experiment
    6. 6. 7Steps for a successfulemployee program1. Set your objectives2. Monitor conversations3. Understand motivations4. Identify how to add value5. Select your platforms6. Strategize your approach7. Test and learn8. Rinse and repeatMake it
    7. 7. 8Activate EmployeesSequence different activities to ensureconversations evolve as desired• Accessibility• Weekly prompts• Act as a curator• Cross-promotion• Leverage connections• Amplify influencer content• Mix things up – routine=boring• Healthy competition• Offer exposure• Have FUN!
    8. 8. 9Potential Roadblocks• Time requirements• Incentivizing• Analytics• Naysayers• Longevity• Scale• KPIs• Management expectations
    9. 9. 10Value of an employeeadvocate program• Reach new audiences• 92% of employee audiencesare new to the brand• Lower risk• Know brand guidelines• More trusted• Content shared employeesreceives 8x the engagementof content in brandedchannels
    10. 10. Fortune 50 Technology Company– Product LaunchUse employees drive demand generation for new product launch- Create buzz and social word-of-mouth endorsements- Drive preference and demand generation for new product launch- Demonstrate ambassador program value through pilot program to supportdemand generationResults99Advocates11KSocialEndorsements2.4MEndorsementsDelivered11$177KEarnedMedia Value
    11. 11. Fortune 50 CommunicationCompany – Twitter TribeEnlist employees to spread the brand’s messageDrive Social Activity and Engagement- Grow and mobilize employee community tobuild customer awareness around newsand initiatives- Empower employees to be thought leadersand influential in social channelsResults400Advocates24KSocialEndorsements5.4MEndorsementsDelivered12$113KEarnedMedia Value
    12. 12.  The leading advocate solution Millions of social endorsements forbrands people love Comprehensive softwareplatform & expert services 3-5x ROI, realized in weeksWhy SocialChorus?
    13. 13. Join us next week…#smtliveThe SoMoLo Revolution:Staying Ahead of the Mobile and Geo-Location MarketingCurvehttp://socialmediatoday.com/geo-location-mobile-webinar18
    14. 14. Liked our webinar? Join us IN PERSONWere super excited about our first-ever conference, The SocialShake-Up...and thats due in no small part to the fact that we cantwait to meet our SMT community (thats you!) face to face. Join usin Atlanta as we bring together major thought leaders, many of ourbloggers, and community members to find out what they are doingand how it can impact your business. All webinar attendees get 25%using code: SMTLIVEhttp://socialmediatoday.com/event#socialshakeup