Start small, start simple Test the (developing) guidelines Prove the concept Introduce more challenging but still straightforward initiative Build confidence in social media Acceptance of new topics Support business pioneers New way of thinking New processes Greater regulatory
Can Social Media Save Lives? The Digital Transformation of Healthcare Brought to you by
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About the Panel Marc Monseau, MDM Communication Marc Monseau is the founder of MDM Communication, an independent consultancy focused on providing marketing and public relations communications advice counsel to help companies find their voice in the digital world. Marc created MDM after spending 14 years at Johnson & Johnson, most recently as Director of Corporate Communication and Social Media for Johnson & Johnson where he was responsible for a wide range ofactivities related to the social web, including launching the company’s official blog, and Twitter account, @JNJComm. Meghan M. Hannes, CyberFactors Meghan Hannes is the Director of CyberFactors and possesses nearly 10 years of cyber underwriting experience, designing and pricing privacy, network security, and intellectual property insurance programs for Fortune 500 companies and 1B+ organizations. Meghan carries extensive knowledge of regulatory, legal and financial exposures presented by advancements in technology, all acquired during her time as a senior underwriter at Chubb Group of Insurance Companies and The Hartford. Mark Ryan, MD Dr. Mark Ryan works at the Department of Family Medicine, Virginia Commonwealth University Medical Center and is also a member of the Mayo Clinic Center for Social Media Advisory Board. Mark is interested in how social media can support development of collaborations and partnerships across distances, and how social media can be used to promote patient empowerment, health and wellness, increased access to medical care, and patient-centered care. He is an active participant in the #hcsm and #MDchat Twitter chats, and is a contributor to the Social Media Healthcare blog . Jake Wengroff, Moderator, Frost & Sullivan Jake Wengroff is the Global Director of Social Media Strategy and Research for Frost & Sullivan. Jake evaluates the various technologies, vendors, influencers, vertical markets, and end-users in the social media ecosystem, providing guidance in Frost & Sullivan’s Market Engineering studies, Market Insights, Best Practices research, white papers, and other research.
Social Media Usage within Healthcare Institutions Source: Frost & Sullivan analysis. Three-quarters of the surveyed healthcare providers report using social media within their institutions. The reasons for not using social media typically are related to security issues and concerns over employees’ productivity. Q6. Are social media used in your institution at all? Q7. Why, as far as you know, are social media not used in your institution? Jake Wengroff, Frost & Sullivan [email_address] @JakeWengroff @Frost_Sullivan
Are Institutions’ Expectations Being Met by Social Media? Among the largest proportion of healthcare professionals, social media are perceived as meeting or exceeding expectations (60%). However, roughly one-quarter of healthcare professionals do not know whether they meet expectation or not (possibly because the expectations are not yet defined). Source: Frost & Sullivan analysis. Q14. How is the use of social media generally meeting your institution’s expectations? Jake Wengroff, Frost & Sullivan [email_address] @JakeWengroff @Frost_Sullivan
Oversight of Institutions’ Social Media Policies Nearly the majority of institutions using social media have central oversight of social media policies and procedures. Information Technology and Marketing / Public Relation departments usually are involved in central oversight. Source: Frost & Sullivan analysis. Q22. Who in your institution is responsible for the oversight of social media policies and procedures? Q23. Which functional area(s) is/are responsible for overseeing social media policies and procedures? Jake Wengroff, Frost & Sullivan [email_address] @JakeWengroff @Frost_Sullivan
41% of e-patients have read someone else's commentary or experience about health or medical issues on an online news group, website, or blog.
24% of e-patients have consulted
rankings or reviews online of doctors or other providers.
69% of HCPS us the Internet/handheld device for professional purposes.
43% of HCPs strongly agree that the Internet is
essential to professional practices
*Susanna Fox, The Social Life of Health Information , Pew Internet and American Life Project, June, 2009 Manhattan Research Taking the Pulse: Physicians and Emerging Information Technologies, v. 10 2010
what does this mean from an ‘information malpractice’ standpoint?
Social Media Changing Modality of Information Exchange Meghan M. Hannes CyberFactors
What is the True Economic Cost of Social Media ? to: employees, doctors, patients, health systems, regulators, healthcare providers/suppliers Over an ever changing Healthcare Regulatory environment Meghan M. Hannes CyberFactors
What the data tells us: Healthcare Sector has a heightened risk landscape Number of Financial Loss Events Resulting from Regulatory Action Meghan M. Hannes CyberFactors
Where does your organization’s risk tax look like? Cost to Use Cost to Fail Low High Low High ??? ???? ? ?? Meghan M. Hannes CyberFactors