Allocating resources across the marketing mix is a lot like gathering the ingredients for a cookie recipe. You’ve got to determine the right ingredients and proportions for a delicious result. You want the finished goodie to delight cookie lovers—from positive comments and advocacy to second helpings and a commitment to your cookies. Although there are many good cookies out there, there are a multitude of options for consumers to research, engage, and build a relationship with your particular cookie, or brand.
That’s why it’s essential that your company’s marketing mix has the right allocation of resources across the four Ps of marketing: placement, price, product, and promotion.
You’ll want to join our panel of expert social bakers to discuss the importance of:
-Analyzing your social media channels, content, and subscribers
-Connecting your communications with channels
-Listening to community needs to fill gaps
-Combining channels where necessary
-Building your marketing strategy