7.9.14

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oin us for an exclusive webinar with Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. This book and author discussion is the second for the Social Business Book Club, brought to you by Wiley and Social Media Today. Talk to the author and ask questions pertaining to their book.



Built-In Social: Essential Social Marketing Practices for Every Small Business is a social media for business bestseller that delivers proven methods for converting social marketing best practices into profitable outcomes. Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains. #socbizbooks

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7.9.14

  1. 1. Built-In Social: Essential Social Marketing Practices for Every Small Business @jeffkorhan #SocBizBooks Presented by Jeff Korhan, MBA July 9th, 2014
  2. 2. Join the Conversation… #SocBizBooks
  3. 3. #SocBizBooks Our Speakers Robin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business (Wiley 2013), a Social Media for Business bestseller that delivers proven methods for converting social marketing best practices into profitable outcomes.He is a marketing and relationship selling expert helping mainstream businesses adapt their traditional growth practices to a digital world. Jeff is a syndicated publisher and regular content contributor to leading business publications, with his own New Media and Small Business Marketing site ranking among the Top 100 Small Business blogs in the world. He lives in suburban Chicago, Illinois. @jeffkorhan
  4. 4. The Social Marketing Process © Jeff Korhan 2014 @jeffkorhan on Twitter #SocBizBooks
  5. 5. 1. Business is Now Personal 2. Markets are Collaborative 3. Communities are the New Markets The Trust Economy © Jeff Korhan 2014 @jeffkorhan on Twitter #SocBizBooks
  6. 6. Jeff Korhan @jeffkorhan JeffKorhan.com © Jeff Korhan 2014 @jeffkorhan on Twitter #SocBizBooks
  7. 7. Wiley Book Club Sign up and you'll receive print and digital eBook copies of 6 of this year's most important books in marketing and communications (for a savings of 25% off list price) and exclusive access to the authors behind them in book club webinars and video hang-outs. www.socialmediatoday.com/bookclub #SocBizBooks Join the Social Business Book Club!
  8. 8. Upcoming Webinars July 15th Fill Your Content Gap: Activate Advocates to Create Authentic Content #SocBizBooks

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