- 506 views
Not only is it hard for brands to create enough content to fuel digital and social channels, but brand-created content no longer performs as well as it once did. So how can you create content that ...
Not only is it hard for brands to create enough content to fuel digital and social channels, but brand-created content no longer performs as well as it once did. So how can you create content that actually resonates with your customers?
Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why leading brands like Fossil are powering their customers and employees to create authentic brand content, including unique photos and videos, and share brand content on social channels.
In this webinar Jencey Keeton, Marketing Manager of Social Media at Fossil, will share how Fossil powers customer and employee advocates to create and distribute content for the brand.
You will also learn:
-How Fossil powers their advocates to boost brand and product awareness by creating and distributing brand content
-How to repurpose advocate-created content to fill your content gaps
-How leading brands leverage advocate content to increase social engagement and awareness
- Total Views
- Views on SlideShare
- Embed Views