Increasingly, marketing relies on IT as it becomes more data and technology driven. In fact, Gartner analyst Laura McLellan predicts that by 2017, CMOs will spend more on IT than CIOs. As the lines between these two departments blend together, the questions being asked are, “Who owns the data?” and “Who owns the platform?” Really, it’s time to follow the lead of social business and share the data and platform.
When companies, employees, and customers connect as part of a social business, better processes, products, and services come out of the partnership to give brands a competitive edge. A strong alliance between IT and marketing will facilitate a consistent customer experience, improving the brand as well.
In this webinar, we'd like to talk about how IT and marketing departments can work together to serve the customer coherently. Please join our panel of experts to discuss:
-Engaging with IT to evaluate the best marketing applications.
-Leveraging the IT department’s strengths.
-What IT can learn from the marketing department.
-Benefits of a single platform and shared view of the customer with IT.