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More and more companies are using creative crowdsourcing every day thanks to social media channels like Twitter and Facebook, and online crowdsourcing platforms. We’re all familiar with the commercials and ads made for the Superbowl with crowdsourcing. The got milk? campaign was refreshed with the help of crowdsourcing through Zoopa. GoPro is a company known for its versatile cameras. It asks users to share their photos and videos on their website. Then they pick a new photo and video every day and share them across their social media channels. These brands are whatever their customers say about them. And a great story about your brand by a consumer is a powerful thing.
Part of every marketing strategy is storytelling. It's how companies tug on the heartstrings of their customers and build a loyal following. So why not invite customers to share how your brand is a part of their lives? Or should brands be doing all the storytelling themselves? Is crowdsourcing your brand's story a good idea?
Join our panelists and us on this webinar as we look at case studies of the brands we mentioned above that use creative crowdsourcing. Through these brands’ examples, we’ll explore:
-The risks and benefits of crowdsourcing.
-What are the best practices in crowdsourcing.
-Preparing for the deluge of crowdsourced ideas.
-Knowing which crowdsourced stories are worth sharing.
-Crowdsourcing through social channels and online crowdsourcing platforms.
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