The future of retail is in the palm of your hands. Pew Research Center reports 91 percent of American adults use a cell phone—not just for calling and texting. More and more shoppers are using them to locate, research, compare, and purchase products. And cutting-edge retailers are utilizing their customers’ devotion to devices with QR codes, to connect with coupons, and offer a higher level of customer care.
Now it’s a matter of moving with the mobile momentum. Join us to learn how to use mobile devices as a channel to enhance the shopping experience and develop more meaningful relationships with your mobile-savvy consumers. Points our panelists will touch on:
Setting clear goals for a successful CRM deployment.
Putting location-based messaging to work for you.
The benefits of shopping apps for your customers.
Best practices for mobile campaigns.
The importance of a social strategy.