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How do you build a social organization? We're not talking about tweeting and posting updates on Facebook. We're talking about an organization that collaborates internally using an enterprise social ...

How do you build a social organization? We're not talking about tweeting and posting updates on Facebook. We're talking about an organization that collaborates internally using an enterprise social network (ESN). An ESN is an internal platform designed to foster collaboration, communication, and knowledge sharing among employees.

If your company doesn’t use an ESN, consider more than 90 percent of Fortune 500 companies partially or fully implemented an enterprise social network by the end of 2013, according to Deloitte analysis. This is a 70 percent increase over 2011.

We live in an age where marketing has been undergoing radical changes at such a rate that we’re still developing the best ways to accomplish work successfully. Each of the major aspects of digital marketing has developed in their own silos. Now we can gain enormous economies and efficiencies through more internal collaboration and by tearing down those silos.

In this webinar, our panelists will share:

-Company cultures that support information sharing and collaboration.
-How to identify which business areas can benefit from increased communication.
-Tips on choosing software for your company’s, department’s, and team’s needs.
-Social networks aimed at businesses.
-Ways to improve participation in enterprise social networks.

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  • http://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613 <br /> Quote on lower person reading article. <br /> Social Media Today’s number’s are growing exponentially lately, which is great for Jive because as we develop new content we ccan <br /> WE are unique in our reach <br />
  • We’d love to propose a content hub as a way to organize this lead generation campaign for Jive. The content hub can be specific to each of the verticals you are looking to focus on or can be more general to incorporate all three verticals and maybe more as the campaign grows. We envision leveraging existing Jive eBooks, whitepapers, and webinars to begin lead generation immediately (in the next few slides, I’ll show you how Oracle does this) <br />
  • Highly regulated environment <br />
  • World-class knowledge management function <br />
  • http://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613 <br /> Quote on lower person reading article. <br /> Social Media Today’s number’s are growing exponentially lately, which is great for Jive because as we develop new content we ccan <br /> WE are unique in our reach <br />
  • We’d love to propose a content hub as a way to organize this lead generation campaign for Jive. The content hub can be specific to each of the verticals you are looking to focus on or can be more general to incorporate all three verticals and maybe more as the campaign grows. We envision leveraging existing Jive eBooks, whitepapers, and webinars to begin lead generation immediately (in the next few slides, I’ll show you how Oracle does this) <br />

1.21.14 1.21.14 Presentation Transcript

  • Social Organization: What are Best Practices for Internal Collaboration #SMTLive
  • Join the Conversation… long and Follow a thoughts 157,34 your share t Twitter a 5e on #SMTliv Subm quest it your ions i n the GotoW Prese ebinar ntatio windo n w #SMTLive
  • Our Speakers Sabrina Stoffregen, Director of Intel Ambassadors and Corporate Initiative Marketing team, joined Intel in 1997. The Intel Ambassador team is chartered with building Intel brand loyalists internally and externally. Intel Ambassadors are the voices of our unified brand story that reveals to the world what we stand for and why they should care. Intel believes that our employees are our best brand advocates. We know that engaged employees who successfully represent the company brand provide a competitive advantage and impact the bottom line. @stoffregen Jeffrey Ward, is a Senior Manager, Digital Marketing, at Deloitte, and currently leads the external social media program for the U.S. firm’s Brand & Eminence group. A former reporter and editor, Jeffrey joined Deloitte in 1998 and has held a number of roles in marketing and communications. From 2003 to 2011, he helped lead the development and rollout of Deloitte’s internal communications technologies, including the creation and launch of the company-wide intranet and the rollout of internal social media platforms. He lives and works in the Philadelphia area. @DigitalWard Dion Hinchcliffe, is a well-known business strategist, enterprise architect, book author, keynote speaker, and blogger. He is currently Chief Strategy Officer of Dachis Group. He spends his time working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. @dhinchcliffe Paul Dunay, moderator, is the Vice President of Marketing for Maxymiser, a leader in web optimization. Paul is an award-winning B2B marketing expert and five-time author with more than 20 years’ success in generating both awareness and demand for leading technology organizations. @PaulDunay #SMTLive
  • Dachis Group Workforce engagement is the challenge The opportunity: In large companies, most employees are not well engaged (cc) 2013 Dachis Group. Creative Commons. Some Rights Reserved. 4
  • Dachis Group Yet the benefits of better engagement could not be more clear... (cc) 2013 Dachis Group. Creative Commons. Some Rights Reserved. 5
  • Dachis Group The 50 Foot Collaboration Rule • Workers are not likely to collaborate very often if they are more than 50 feet apart: • Even with traditional electronic aids such as telephone, e-mail, and remote video (cc) 2011 Dachis Group. Creative Commons. Some Rights Reserved. Take Away: Surmounting this obstacle is now possible with social technologies 6
  • Dachis Group Knowledge is increasingly visible in social channels It no longer “evaporates”, can be leveraged (cc) 2013 Dachis Group. Creative Commons. Some Rights Reserved. 7
  • Dachis Group The Leading Edge of Workplace Engagement • • • • • • • • • Cross-divisional Top-to-bottom Involves key areas Executives Subject matter experts HR & Legal Middle Management Workers Community Managers (cc) 2011 Dachis Group. Creative Commons. Some Rights Reserved.
  • Dachis Group Fully social organizations get outsized benefits Source: 2011 McKinsey Web 2.0 Survey Only fully social organizations can tap into the $1.3 trillion social business opportunity (cc) 2013 Dachis Group. Creative Commons. Some Rights Reserved. 9
  • Dachis Group
  • Dachis Group (cc) 2012 Dachis Group. Creative Commons. Some Rights Reserved.
  • Social Media Today webinar Social Organization: What are Best Practices for Internal Collaboration Intel Confidential — Do Not Forward
  • Employee Engagement… Engaged employees produce 2x as much work product in the time as unengaged employees - National Business Research Institute • Engaged employees who successfully represent the company brand provide a competitive advantage and impact to the bottom line. –Source: Milward Brown • Actively engaged and empowered employees are among the top 10 factors that accelerate growth in a company. –Source: Milward Brown • One of the biggest assets a company/ brand has is its employees 13
  • How do we… 41% of us believe employees to be the most credible source of information regarding a business. -Edelman’s ‘13 Trust Barometer Frame the problem No single platform optimized to foster collaboration resulting in •Inefficient time spent ideating thought various tools •Difficulty connecting with other content experts across the business Define the opportunity Value Proposition Make it easy for employees to collaborate By igniting a vibrant knowledge-sharing community To drive better performance and velocity What’s in it for me 1.Increased transparency 2.Improved creativity and idea generation 3.Access to more strategic thinking 4.Faster decision making 5.Cooperation and engagement across a diverse set of business groups 14
  • Enterprise Social Network Intel Ambassadors are the voices of our unified brand story that reveals to the world what we stand for and why they should care. • Planet Blue (the enterprise community for employee collaboration Storytelling is Intel’stelling of purposeful stories) is in our DNA • Full range of blogs, forums and social networking capabilities · Stories put all the key facts into an emotional context. · • Intel Collaboration Hub isfacts and communitiesmemorable, resonant, and Stories make a cloud-based figures service build on Jive software actionable. Intel Ambassador Community •Planet Blue •Employee advocacy platform with native mobile app capabilities Great Place to Work Community •Planet Blue •Internal browser-based mobile app capabilities 15
  • What we learned… 41% of us believe employees to be the most credible source of information regarding a business. -Edelman’s ‘13 Trust Barometer Key to driving adoption 1.Smart community management 2.Clear business value (e.g. what are you delivering to employees) 3.Strong senior leadership support 4.Visible adoption of new collaboration behaviors Listen, learn, iterate, improve 1. Fail fast. 2. If there’s a compelling business proposition employees will work hard to overcome the platform limitations 3. If the first release isn’t perfect, there are many ways inspired employees will reengage with a ESN (e.g. rebranding)
  • Social Media Today Internal Collaboration Webinar January 21, 2014 Jeffrey Ward (@DigitalWard) Digital Marketing Brand & Eminence Deloitte U.S. (@DeloitteUS) Prepared by Strategy, Brand & Innovation
  • Deloitte – Quick facts • 200,000 professionals globally / 150+ countries - 65,000 in U.S. • Many different practice areas - Client service: Consulting, Tax, Audit, Financial Advisory - Internal services: IT, Marketing, KM, Talent, etc. • Educated and diverse population - Millenials, GenY, GenX, Baby boomers - College educated and tech savvy • Highly mobile - Heavy travel serving clients throughout the world - Mix of traditional office and home office 18 Copyright © 2013 Deloitte Development LLC. All rights reserved.
  • Collaboration @ Deloitte Collaboration and knowledge sharing is critical to our success. Many different technologies help support it: •Instant Messenger •Email •Conference calls •WebEx •U.S. & Global intranets •SharePoint team sites and communities •Deloitte People Network (DPN) •Yammer 19 Copyright © 2013 Deloitte Development LLC. All rights reserved.
  • Collaboration @ Deloitte Collaboration and knowledge sharing is critical to our success. Many different technologies help support it: •Instant Messenger •Email •Conference calls Still heavily used given familiarity, ease of use, immediacy, integration •WebEx •U.S. & Global intranets •SharePoint team sites and communities •Deloitte People Network (DPN) •Yammer 20 Copyright © 2013 Deloitte Development LLC. All rights reserved.
  • Yammer: Collaboration @ scale A large and growing global platform •Officially launched November 2011 •93,000 global members / 31,000 in U.S. •2,500+ groups – public and private - New England office - Excel tips & tricks - Social business •Hosted leadership “YamJams” and other events to support awareness and adoption •Past month - 14,000 messages, 28,000 members engaged 21 Copyright © 2013 Deloitte Development LLC. All rights reserved.
  • Some lessons learned… Driving adoption of new social collaboration tools presents unique change management challenges •Make it relevant and practical for the individual: - Does this tool help me do my job better? - Is it faster or better than other means? - Is my leader or manager using it? - Will I be rewarded? •Provide clear usage guidelines & policies (dos and don’ts) •Leaders matter: model the behaviors you want to see •Digital mentorship: provide one-on-one support for the new user •Minimize redundancy: consolidate groups, reduce email •One size does not fit all: different technologies for different needs Thanks to @stangarfield, @achitwood, @dannieves, and others… 22 Copyright © 2013 Deloitte Development LLC. All rights reserved.
  • Join the Conversation… long and Follow a thoughts 157,34 your share t Twitter a 5e on #SMTliv Subm quest it your ions i n the GotoW Prese ebinar ntatio windo n w #SMTLive
  • Our Speakers Sabrina Stoffregen, Director of Intel Ambassadors and Corporate Initiative Marketing team, joined Intel in 1997. The Intel Ambassador team is chartered with building Intel brand loyalists internally and externally. Intel Ambassadors are the voices of our unified brand story that reveals to the world what we stand for and why they should care. Intel believes that our employees are our best brand advocates. We know that engaged employees who successfully represent the company brand provide a competitive advantage and impact the bottom line. @stoffregen Jeffrey Ward, is a Senior Manager, Digital Marketing, at Deloitte, and currently leads the external social media program for the U.S. firm’s Brand & Eminence group. A former reporter and editor, Jeffrey joined Deloitte in 1998 and has held a number of roles in marketing and communications. From 2003 to 2011, he helped lead the development and rollout of Deloitte’s internal communications technologies, including the creation and launch of the company-wide intranet and the rollout of internal social media platforms. He lives and works in the Philadelphia area. @DigitalWard Dion Hinchcliffe, is a well-known business strategist, enterprise architect, book author, keynote speaker, and blogger. He is currently Chief Strategy Officer of Dachis Group. He spends his time working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. @dhinchcliffe Paul Dunay, moderator, is the Vice President of Marketing for Maxymiser, a leader in web optimization. Paul is an award-winning B2B marketing expert and five-time author with more than 20 years’ success in generating both awareness and demand for leading technology organizations. @PaulDunay #SMTLive
  • Upcoming Webinars 1/28 The Social Customer Engagement Index: Use & Effectiveness of Social Media in Customer Servicehttp ://socialmediatoday.com/social-customer-engagement-index-2013-webinar 2/4 Mobile and The Store of The Future http://socialmediatoday.com/mobile-store-webinar