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12.05.13 new

by on Dec 05, 2013

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The difference between the “new” and “old” customer centers on relationship control. As GetSatisfaction's Wendy Lea notes, the new customer engagement model is the “opposite of cold calling. ...

The difference between the “new” and “old” customer centers on relationship control. As GetSatisfaction's Wendy Lea notes, the new customer engagement model is the “opposite of cold calling. Your customers decide if and when to communicate. Your job is simply to give them the tools that make the interaction and communication easy and natural.”



The transition to real-time service means being there when your customers decide to engage. This is much more than manning a Twitter account - it requires a psychological and strategic shift in how your corporation views customer engagement.



Join our panel to learn how to:

-Create new channels of communication between you and your customer.
-Develop a holistic view of your customer.
-Leverage analytics to track your customer service.
-Set best practices for your employees to respond in real-time to your customers.
-Utilize customer service to develop business leads.

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