The 2013 Superbowl blackout, when a simple tweet by Oreo upstaged the hallowed prominence of TV commercials during that event, may go down in history as the coming out moment for realtime marketing . Rather than planning campaigns months in advance, Oreo had a team in place to create something on the fly, in realtime. Since then, however, many RTM campaigns have crashed and burned, showing that they require more than simply creating a viral photo in a split second.
In this webinar, our panelists go beyond the glitz and graphics of a RTM campaign to discuss how to create an empowered team that can respond to a story as it happens, while bearing in mind the boundaries of your brand’s message. Joint us to learn:
- How to empower your team to respond in a way that is timely and relevant
- How to parse out hype from genuine RTM opportunities
- How to leverage sophisticated monitoring tools to best reach your customers during realtime campaigns
- Best practices for a RTM campaign based on current case studies