The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand


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Never before have individuals had the social tools, permissions, and instantaneous reach available today to build their own career outcomes, and bolster corporate brands in the process. Internal and external social networks and 24/7 "always on" conversations are giving marketing professionals new channels to share their thoughts, remix and collaborate on breakthrough ideas, truly think and act outside the boxes that previously limited originality and passion.

Our esteemed panel will discuss how the time is ripe to carpe diem! And begin building a personal brand (inside and outside the Enterprise) that has staying power and draws followers to your big ideas and goals. We'll take a look at how your personal brand equity can ignite passion for the brands you represent. In order to fully embrace this new social order, social media enthusiasts must understand that with great power comes great responsibility:

What are the personal risks of attaching your personal brand to an idea that failed?
What happens when your personal brand overshadows the brand you're representing?
If your network is your net worth, what happens when you unplug?
If you've established your personal brand in the context of your corporate brand, what happens when you change jobs?

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The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand

  1. 1. Brought to you by The 21st Century Social Enterprise, Starring You: Building a Modern Personal Brand
  2. 2. Thanks to our Sponsor….
  3. 3. Join the Conversation… Speaker Twitter Handles: @PorterGale @Britopian @MartinJonesAZ @RobinCarey
  4. 4. Our Speakers Michael Brito is a Senior Vice President of Social Business Strategy at Edelman Digital. He provides strategic counsel to several of Edelman’s top global accounts and is responsible for delivering social business and content strategy, community management operations and scaling programs globally. Previously, Michael worked for major brands in Silicon Valley to include Hewlett Packard, Yahoo! and Intel Corporation. @britoplan Porter Gale is a marketing expert with over 20 years of experience working in branding, social media, advertising and filmmaking. She is public speaker, start-up advisor, social media lover and the author of Your Network Is Your Net Worth. From 2007 to 2011, Ms. Gale was the Vice President of Marketing at Virgin America. @portergale Martin Jones is a Social Media - Content Marketing Manager with the corporate Cox Communications social media team where he assists in leading strategy, campaign ideation and marketing execution across each of the company’s social media platforms. He is also the editor of BLUE, a Cox Business website that provides business owners and leaders with real-time resources and information on how to grow and drive their business. @martinjonesaz Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @RobinCarey
  5. 5. Assess the barriers that are holding you back1. Today, networking isn’t about “who you know” it’s about “who you’re becoming” as a person.
  6. 6. Take the Funnel Test to define your roadmap. Define your core passions with The Funnel Test2.
  7. 7. Define your core passions with The Funnel Test2.
  8. 8. Accelerate your connections with technology3. Technology has increased virtual intimacy and reduced the degree of separation between connections.
  10. 10. Create content, products or services to share your purp4. Are you a producer or a consumer? P R O D U C E R C O N S U M E R
  11. 11. The future of corporate branding is personal, but…. When representing a brand, personal or corporate, it should never be about you, it’s always about your customer - even when it’s about you. People can tell when you’re self serving and that's not beneficial to your personal or corporate brand. Martin Jones – Editor/
  12. 12. Managing Your Brand Through A Failed Idea • Stay focused on the positive • Look for the learning opportunity in the failure and apply what you've learned • Take responsibility and don’t blame others • Make learning from your failures a part of your personal brand - It makes a good story, humanizes you and your brand, and underlines future successes Martin Jones – Editor/
  13. 13. Join us for our next webinar… #smtlive 03 SEPT Mobile, Social and Best Customer Experiences: How to Spread the Love
  14. 14. Liked our webinar? Join us IN PERSON We're super excited about our first-ever conference, The Social Shake- Up...and that's due in no small part to the fact that we can't wait to meet our SMT community (that's you!) face to face. Join us in Atlanta as we bring together major thought leaders, many of our bloggers, and community members to find out what they are doing and how it can impact your business. #socialshakeup