Social Marketing & The Resourcing Challenge: Outsourcing vs. In-House






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Social Marketing & The Resourcing Challenge: Outsourcing vs. In-House Social Marketing & The Resourcing Challenge: Outsourcing vs. In-House Presentation Transcript

  • Brought to you bySocial Marketing & The Resourcing Challenge:Outsourcing vs. In-House
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  • Our Speakers#smtliveMaggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of theworld’s most highly respected independent agencies helping business navigate the socially engaged Web. She was namedone of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefoxChris Vaughn is the Director of Marketing at DigitalSherpa, a content and social media marketing company that buildsproducts around the needs of small businesses. After graduating from Oglethorpe University in 2005, Chris worked asManaging Editor for Bluff Media LLC and even though he got his start in the print magazine world, he had always placed aspecial focus on digital content strategy and lead generation. At DigitalSherpa, he builds and manages the lead generationprogram that has been responsible for starting up over 3,000 marketing programs for small businesses nationwide.@digitalsherpasMikal E. Belicove is a magazine columnist, contributing writer and blogger who specializing in articles aboutentrepreneurship, marketing, emerging technologies, legal issues and more. The third edition of his co-authored book,The Complete Idiot’s Guide to Facebook, was published in Oct. 2012. Mikal writes the “Ask a Geek” column forEntrepreneur magazine, and The Business End blog for Forbes Magazine. In addition to his writing, Mikal works at theintersection of high-tech and integrated marketing communications, where he develops and manages handcraftedmarketing campaigns while guiding businesses in their efforts toleverage new and earned media in support of their goalsand objectives. @BelicoveRob Key is Founder and CEO of Converseon, the award winning social consultancy founded in 2001. Rob is a recognizedindustry pioneer who has helped some of the worlds leading brands leverage the power of social within theirorganizations. He is a Director of the Word of Mouth Marketing Association (WOMMA), the iMedia "Top Digital Peopleto Know" list, and named a Social Media Allstar by the Social Media Society. @robkey View slide
  • Join us next week…#smtliveSocial Media & Corporate Strategy:Changing Roadmaps and New LandscapesRegister here: