Social Media - The Feminine Advantage


Published on

OU Women's Symposium Presentation

Published in: Business, Technology

Social Media - The Feminine Advantage

  1. 1. Social Media – The Feminine Advantage<br />Presented by:<br />Monique Terrell, CEO & Social Media Strategist<br />
  2. 2. Social Media Marketing<br />Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.<br />Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube. (Wikipedia -<br />
  3. 3. The Feminine Advantage<br />Is when women use there natural ability to be SOCIAL. <br />As women we like to…<br />Talk<br />Voice Our Opinion<br />Be Informed<br />Help Others and Reach Out<br />Build & Nurture Relationships<br />
  4. 4. Social Media<br />Facebook, Twitter, Linkedin, etc.<br />
  5. 5.
  6. 6. Median Age of Social Networking Users<br />
  7. 7. Audience Participation<br />By a show of hands, how many of you are currently using social media/network marketing?<br />
  8. 8. Facebook<br /><br />Users: 300 million<br />Founded: 2004<br />Best used for: Building & Maintaining your personal network; Promoting mass market products & Trend spotting and testing<br />
  9. 9. Twitter<br /><br />Users: 12 million U.S.<br />Founded: 2006<br />Best used for: Expanding and maintaining your personal& Professional network; Enhancing customer relations; Promoting events and community building<br />
  10. 10. Linkedin<br /><br />Users: 40 million<br />Founded: 2003<br />Best used for: Expanding and maintaining your professional network; Business research and recommendations<br />
  11. 11. MySpace<br /><br />Users: 114 million<br />Founded: 2003<br />Best used for: Community building among younger audiences<br />
  12. 12. The Feminine Advantage<br />Leverage relationships<br />Build new relationships<br />Nurture relationships<br />Use your voice<br />Whose your friend - Network<br />Understand your purpose<br />Relationships<br />Communication<br />
  13. 13. All Social Media Communities are NOT Equal<br />Each site has it’s own approach to success!<br />Facebook – Social and relationship building (The Social Business Community)<br />Twitter – Social and community building (The Connection Community)<br />Linkedin – Professional and Partnership building (The Professional Community)<br />
  14. 14. Social Media – Why?<br />To Establish and Strengthen Credibility and Expertise<br />To Share Information quickly<br />To Listen & Connect to Current and Future Customers/Clients To Create Alliances and Partnerships<br />To Connect your Customers Together<br />
  15. 15. Conclusion<br />Social Media is about people & relationships not tools!!<br />
  16. 16. Sources<br /><ul><li>Pew Internet & American Life Project - The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trusts. (
  17. 17. TechCrunch (
  18. 18. Arstechnica (
  19. 19. “33 Million People in the Room” written by: Juliette Powell</li></li></ul><li>Questions & Answers<br />
  20. 20. Thank you!<br />Monique Terrell<br />Sparkle Internet Image Solutions<br /><br /><br />405-604-0143<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.