Social Media – The Feminine Advantage Presented by: Monique Terrell, CEO & Social Media Strategist
Social Media Marketing Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube. (Wikipedia - http://en.wikipedia.org/wiki/Social_Media_Marketing)
The Feminine Advantage Is when women use there natural ability to be SOCIAL. As women we like to… Talk Voice Our Opinion Be Informed Help Others and Reach Out Build & Nurture Relationships
Audience Participation By a show of hands, how many of you are currently using social media/network marketing?
Facebook www.facebook.com Users: 300 million Founded: 2004 Best used for: Building & Maintaining your personal network; Promoting mass market products & Trend spotting and testing
Twitter www.twitter.com Users: 12 million U.S. Founded: 2006 Best used for: Expanding and maintaining your personal& Professional network; Enhancing customer relations; Promoting events and community building
Linkedin www.linkedin.com Users: 40 million Founded: 2003 Best used for: Expanding and maintaining your professional network; Business research and recommendations
MySpace www.myspace.com Users: 114 million Founded: 2003 Best used for: Community building among younger audiences
The Feminine Advantage Leverage relationships Build new relationships Nurture relationships Use your voice Whose your friend - Network Understand your purpose Relationships Communication
All Social Media Communities are NOT Equal Each site has it’s own approach to success! Facebook – Social and relationship building (The Social Business Community) Twitter – Social and community building (The Connection Community) Linkedin – Professional and Partnership building (The Professional Community)
Social Media – Why? To Establish and Strengthen Credibility and Expertise To Share Information quickly To Listen & Connect to Current and Future Customers/Clients To Create Alliances and Partnerships To Connect your Customers Together
Conclusion Social Media is about people & relationships not tools!!
Pew Internet & American Life Project - The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trusts. (www.pewinternet.org)