Social Media - The Feminine Advantage
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Social Media - The Feminine Advantage

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OU Women's Symposium Presentation

OU Women's Symposium Presentation

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Social Media - The Feminine Advantage Social Media - The Feminine Advantage Presentation Transcript

  • Social Media – The Feminine Advantage
    Presented by:
    Monique Terrell, CEO & Social Media Strategist
  • Social Media Marketing
    Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.
    Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube. (Wikipedia - http://en.wikipedia.org/wiki/Social_Media_Marketing)
  • The Feminine Advantage
    Is when women use there natural ability to be SOCIAL.
    As women we like to…
    Talk
    Voice Our Opinion
    Be Informed
    Help Others and Reach Out
    Build & Nurture Relationships
  • Social Media
    Facebook, Twitter, Linkedin, etc.
  • Median Age of Social Networking Users
  • Audience Participation
    By a show of hands, how many of you are currently using social media/network marketing?
  • Facebook
    www.facebook.com
    Users: 300 million
    Founded: 2004
    Best used for: Building & Maintaining your personal network; Promoting mass market products & Trend spotting and testing
  • Twitter
    www.twitter.com
    Users: 12 million U.S.
    Founded: 2006
    Best used for: Expanding and maintaining your personal& Professional network; Enhancing customer relations; Promoting events and community building
  • Linkedin
    www.linkedin.com
    Users: 40 million
    Founded: 2003
    Best used for: Expanding and maintaining your professional network; Business research and recommendations
  • MySpace
    www.myspace.com
    Users: 114 million
    Founded: 2003
    Best used for: Community building among younger audiences
  • The Feminine Advantage
    Leverage relationships
    Build new relationships
    Nurture relationships
    Use your voice
    Whose your friend - Network
    Understand your purpose
    Relationships
    Communication
  • All Social Media Communities are NOT Equal
    Each site has it’s own approach to success!
    Facebook – Social and relationship building (The Social Business Community)
    Twitter – Social and community building (The Connection Community)
    Linkedin – Professional and Partnership building (The Professional Community)
  • Social Media – Why?
    To Establish and Strengthen Credibility and Expertise
    To Share Information quickly
    To Listen & Connect to Current and Future Customers/Clients To Create Alliances and Partnerships
    To Connect your Customers Together
  • Conclusion
    Social Media is about people & relationships not tools!!
  • Sources
    • Pew Internet & American Life Project - The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trusts. (www.pewinternet.org)
    • TechCrunch (www.techcrunch.com)
    • Arstechnica (www.arstechnica.com)
    • “33 Million People in the Room” written by: Juliette Powell
  • Questions & Answers
  • Thank you!
    Monique Terrell
    Sparkle Internet Image Solutions
    www.sparkletoday.com
    monique@sparkletoday.com
    405-604-0143