Social Media - The Feminine Advantage

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OU Women's Symposium Presentation

Published in: Business, Technology

Social Media - The Feminine Advantage

  1. 1. Social Media – The Feminine Advantage<br />Presented by:<br />Monique Terrell, CEO & Social Media Strategist<br />
  2. 2. Social Media Marketing<br />Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.<br />Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube. (Wikipedia - http://en.wikipedia.org/wiki/Social_Media_Marketing)<br />
  3. 3. The Feminine Advantage<br />Is when women use there natural ability to be SOCIAL. <br />As women we like to…<br />Talk<br />Voice Our Opinion<br />Be Informed<br />Help Others and Reach Out<br />Build & Nurture Relationships<br />
  4. 4. Social Media<br />Facebook, Twitter, Linkedin, etc.<br />
  5. 5.
  6. 6. Median Age of Social Networking Users<br />
  7. 7. Audience Participation<br />By a show of hands, how many of you are currently using social media/network marketing?<br />
  8. 8. Facebook<br />www.facebook.com<br />Users: 300 million<br />Founded: 2004<br />Best used for: Building & Maintaining your personal network; Promoting mass market products & Trend spotting and testing<br />
  9. 9. Twitter<br />www.twitter.com<br />Users: 12 million U.S.<br />Founded: 2006<br />Best used for: Expanding and maintaining your personal& Professional network; Enhancing customer relations; Promoting events and community building<br />
  10. 10. Linkedin<br />www.linkedin.com<br />Users: 40 million<br />Founded: 2003<br />Best used for: Expanding and maintaining your professional network; Business research and recommendations<br />
  11. 11. MySpace<br />www.myspace.com<br />Users: 114 million<br />Founded: 2003<br />Best used for: Community building among younger audiences<br />
  12. 12. The Feminine Advantage<br />Leverage relationships<br />Build new relationships<br />Nurture relationships<br />Use your voice<br />Whose your friend - Network<br />Understand your purpose<br />Relationships<br />Communication<br />
  13. 13. All Social Media Communities are NOT Equal<br />Each site has it’s own approach to success!<br />Facebook – Social and relationship building (The Social Business Community)<br />Twitter – Social and community building (The Connection Community)<br />Linkedin – Professional and Partnership building (The Professional Community)<br />
  14. 14. Social Media – Why?<br />To Establish and Strengthen Credibility and Expertise<br />To Share Information quickly<br />To Listen & Connect to Current and Future Customers/Clients To Create Alliances and Partnerships<br />To Connect your Customers Together<br />
  15. 15. Conclusion<br />Social Media is about people & relationships not tools!!<br />
  16. 16. Sources<br /><ul><li>Pew Internet & American Life Project - The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trusts. (www.pewinternet.org)
  17. 17. TechCrunch (www.techcrunch.com)
  18. 18. Arstechnica (www.arstechnica.com)
  19. 19. “33 Million People in the Room” written by: Juliette Powell</li></li></ul><li>Questions & Answers<br />
  20. 20. Thank you!<br />Monique Terrell<br />Sparkle Internet Image Solutions<br />www.sparkletoday.com<br />monique@sparkletoday.com<br />405-604-0143<br />
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