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Bluetooth Marketing

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  • Full Name Full Name Comment goes here.
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  • Supplier of Zero-cost Bluetooth Advertising Kiosk Device
    Dear Sir/Madam,
    We have obtained your name and address from the Internet. We would like to take this opportunity to introduce our company and products, hope that we may open a business relation ship with you.

    Bluetooth Broadcasting System is self-developed and promoted by Jinan Tuobu Information Technology Co., Ltd..

    Bluetooth Broadcasting System automatically sends promotional and advertising messages, business cards, event notifications to the mobile phones and all other Bluetooth-enabled devices within a range of 10 – 100 meters. You can provide your customers with news, special offers, flyers, discount coupons, multimedia files, java games and other types of media. If end users allow receiving the message, any kind of media format can be downloaded to their devices.
    24 hours a day, 7 days a week, 365 days of the year without any hidden costs and annual license fee. Completely FREE!
    Function Brief & Product Features
    • Bluetooth Advertising
    • No radiation on human
    • No cost advertising
    • No on-going expenses
    • Delivery distance: max100m
    • 3.5 inch touch screen
    • Storage space is 2GB
    • Permission based proximity advertising
    • 21 mobile phones enabled at the same time
    • Campaign Manager, Campaign pre-views, Campaign statistics
    • Support media format: JPG, TXT, MP3, MP4, MPEG1, MPEG2, etc.
    • Freely define sending content, sending cycle and specific delivery time
    • Only need power to work around the clock
    • Operating System: Windows 2000/NT/XP/2003
    The Bluetooth Broadcasting System can send a wide variety of advertising information to mobile phones in a huge range of situations.
    Below are some examples of how marketing using Bluetooth wireless technology can be used.
    Business Type Uses

    Advertising Reinforcement Delivering additional Poster/Sign related material, videos, music, ring tones

    Bars, Restaurants, Nightclubs Flyers, Offers, Discounted Entry, Upcoming Events, Menus

    Visitor Attractions, Museums, Galleries Visitor information, Special Events, Educational Videos

    Conferences, Trade Shows, Conventions and Exhibitions Company Brochures, Company Videos, Special Offers, Contact Details

    Schools, Colleges and Universities Class Information, Timetables, Club & Society Information

    Mobile Phone Stores Ring tones, Screensavers, Latest Deals, Events

    Travel Agents Latest Deals, Exchange Rates

    Airports 'Welcome To' announcements

    Estate Agents Property Information, Latest Property Schedules

    Shops, markets Offers, Discount Coupons, Sale Information

    The possibilities for using Bluetooth technology are endless! Most important, it produces no transmission cost and no on-going expense to either you or your target customers.
    Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.

    We look forward to receiving your enquires soon.

    Sincerely,
    Alice Lee

    Mobile: 8615853198501
    TEL/FAX: 86-531-55555563
    Work QQ: 377138196
    MSN: bluetoothbroadcast@hotmail.com
    Email: mail@tuobukeji.com
    Website: www.cnbluetoothbroadcast.com
    Are you sure you want to
    Your message goes here
  • Supplier of Zero-cost Bluetooth Advertising Device
    Dear Sir/Madam,
    We would like to take this opportunity to introduce our company and products, hope that we may open a business relation ship with you.

    Bluetooth Broadcasting System is a series of new generation media applied high-tech products which are self-developed and promoted by Jinan Tuobu Information Technology Co., Ltd..

    Bluetooth Broadcasting System is a kind of innovative electronic advertising equipment which can automatically send multi-media content to potential customer for free. It sends content to bluetooth-enabled devices such as mobile phones, laptops, PDAs, etc., which are within the distance of 100 meters (i.e. 328 inches). If customers allow receiving the message, any kind of mobile compatible file such as coupons, MP3s, Menus, etc. can be downloaded to their devices.
    Function Brief & Product Features
    • Bluetooth Advertising
    • No radiation on human
    • No cost advertising
    • No on-going expenses
    • Delivery distance: max100m
    • 3.5 inch touch screen
    • Storage space is 2GB
    • Permission based proximity advertising
    • 21 mobile phones enabled at the same time
    • Campaign Manager, Campaign pre-views, Campaign statistics
    • Support media format: JPG, TXT, MP3, MP4, MPEG1, MPEG2, etc.
    • Freely define sending content, sending cycle and specific delivery time
    • Only need power to work around the clock
    • Operating System: Windows 2000/NT/XP/2003
    The Bluetooth Broadcasting System can send a wide variety of advertising information to mobile phones in a huge range of situations.
    Below are some examples of how marketing using Bluetooth wireless technology can be used.
    Business Type Uses

    Advertising Reinforcement Delivering additional Poster/Sign related material, videos, music, ring tones

    Bars, Restaurants, Nightclubs Flyers, Offers, Discounted Entry, Upcoming Events, Menus

    Visitor Attractions, Museums, Galleries Visitor information, Special Events, Educational Videos

    Conferences, Trade Shows, Conventions and Exhibitions Company Brochures, Company Videos, Special Offers, Contact Details

    Schools, Colleges and Universities Class Information, Timetables, Club & Society Information

    Mobile Phone Stores Ring tones, Screensavers, Latest Deals, Events

    Travel Agents Latest Deals, Exchange Rates

    Airports 'Welcome To' announcements

    Estate Agents Property Information, Latest Property Schedules

    Shops, markets Offers, Discount Coupons, Sale Information

    The possibilities for using Bluetooth technology are endless! Most important, it produces no transmission cost and no on-going expense to either you or your target customers.
    Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.

    We look forward to receiving your enquires soon.

    Sincerely,
    Alice Lee

    Mobile: 8615853198501
    TEL/FAX: 86-531-55555563
    Work QQ: 377138196
    MSN: bluetoothbroadcast@hotmail.com
    Email: mail@tuobukeji.com
    Website: www.cnbluetoothbroadcast.com www.lanyaguangbo.com
    Are you sure you want to
    Your message goes here
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Transcript

  • 1. Bluetooth Marketing
  • 2. What is proximity marketing?
    • Proximity marketing is the localised wireless distribution of advertising content associated with a particular place. Transmissions can be received by willing individuals in that location. Proximity marketing, also known as Bluetooth marketing, is a new trend in mobile marketing. This new marketing method enables an advertiser to establish a connection with Bluetooth enabled phones located within 20 meters of a designated hotspot.
  • 3. Proximity marketing
    • Since 2006, proximity marketing has turned out to be a highly efficient free advertising method, reaching millions of customers with incredible ease. At proxiblaster.com you can purchase proximity marketing software and receive maximum feedback for a minimum initial investment. With our Bluetooth broadcasting software you won’t have to pay any hidden costs or annual fees.
  • 4. How Bluetooth Marketing works
    • Proximity hotspots are constantly sending marketing content via Bluetooth to mobile phones of your Customers. The transmission is totally free and requires no technical knowledge from your Customers. The only requirement is Bluetooth-enabled mobile phone of the Customer.
  • 5.
    • Phase 1
    • Device detection: bluAir scans for Bluetooth-enabled device located in a range up to 30/100 meters (100/330 feet) depending on the hotspot and mobile phone type.
    Communication goes through 3 quick steps…
  • 6.
    • Phase 2
    • Permission request: for every device bluAir sends request for permission of sending files (it looks like: Do you want to connect with your-name-here ? )
  • 7.
    • Phase 3
    • Content upload: once user grants permission, system sends files. The number of actual simultaneous connections will depend on the type of device you have purchased.
  • 8. How does proximity marketing software actually work?
  • 9.
    • The purpose of any Bluetooth broadcasting software is to deliver media files to the potential customers’ mobile devices. The software automatically sends out media files to all of the Bluetooth enabled devices within a range of approximately 10 meters. Receivers will be asked for permission to view the media on their mobile phone screen. If the potential customer accepts, the Bluetooth media file transfer will begin.
  • 10.
    • The transfer is absolutely free – customers won’t have to pay anything to view it and the advertiser won’t pay any additional fees after purchasing the proximity marketing software. If the user refuses to view the advertisement, the message will disappear from the mobile phone’s screen.
  • 11. Benefits of Bluetooth marketing
  • 12.
    • Free Brand Awareness You can simply use the system to increase customer awareness of yourself and your product or service, e.g. send a mini website to the customer’s mobile phone. Unlike paper brochures, digital content will always be available to the customer for use at a later date. (You are also doing your bit for the environment in the process)
    • Outwit your Competition Potential customer walks past your competition and receives promotional offer from you via vConnect. He ignores your competition and walks into your store! And that's just one simple example
  • 13.
    • Lead Generation Customer details such as phone numbers and email addresses can be captured using a combination of Bluetooth and SMS-based technologies.
    • Improved Customer Relationship Give your existing customers offers and promotions without spending anything (apart from the cost of electricity).
  • 14.
    • Free, Effective and Measurable Business Advertising
    • While your competitors are still paying thousands to advertise in traditional ways, you can innovate and move your business forward with one of the latest PR and marketing methods available today. vConnect is the only out-of-home medium that can track the number of viewers. It can be used for PR, marketing and data capture, all leading to increased customer base and profits.
  • 15.
    • FREE Message Delivery - Deliver content to mobiles and PDA’s quickly and with no transmission cost to either you or your target audience. Fixed cost - Cost are the fixed whether you send your communication via bluetooth to 10 or 10,000 customers. 24x7x365 Delivery - Information delivery with very little operator intervention required.
  • 16. Some bluetooth marketing devices
  • 17. Mini pocket bluetooth marketing Point to multi points, 14simultaneous connections 100KB data rate(depending on bluetooth of mobile phone) Support various types of file transferring, such as image, animation,audio, video etc. Support USB flash drive updating Fanless and noiseless Support bluetooth security certification Support bluetooth data encryption Embed LINUX OS 400M high performance processor Built-in 128MB/1G/2G/4G flash memory
  • 18. Ultra long range up to 200m Support all kinds of handsets models (including Blackberry, Nokia, LG, Samsung, Moto, HTC, HP, and so on) Maximum 28 simutaneous connections 100KB data rate(depending on bluetooth of mobile phone) Support various types of file transferring, such as image, animation, audio, video, game and so on. Support USB flash drive updating Support Ethernet 10M/100M adaptive net work Fanless and noiseless Support bluetooth security certification Support bluetooth data encryption Embed LINUX OS
  • 19. Application areas of Bluetooth Marketing
    • Retail Application:
    • Bars & Nightclubs
    • Malls & Shopping Areas
    • Doctors & Dentists
    • Office & Company
    • Travel Agencies
    • Banks & Real Estate Agents
  • 20. Malls & Shopping Areas
  • 21. Hotels
  • 22. Railway stations and Airport
  • 23. Bluetooth Marketing Examples
    • Bluevibe comes with a range of features that make Bluevibe stand out from the competition in Proximity Marketing , allowing you to interact in real-time with your customers on their most personal device, their mobile phone .
  • 24. Cafe / Cinemas
    • Daily Menu on the mobile phone.
    • Surf the Web, while waiting for your lunch/dinner
    • Restaurant visitor comments , reviews, menu ratings , photos
    • Contests / Quizzes
    • Ratings and Feedback Questionnaires
    • Mobile games as complimentary prizes (e.g. for Kid-Menu)
    • Chat / Dating service
    • View showing times / film trailers / film reviews from mall cinema
    • Bluetooth Marketing campaigns for in-store promotions, using m-coupons or multimedia content
  • 25. Hotels
    • Hotel Map
    • Hotel price lists , event schedules and service lists
    • Room Service order through a mobile phone application
    • Web Access via Bluetooth to services such as Facebook, MSN, etc.
    • Stock exchange information
    • Third-party bluetooth advertising promotions (e.g. car rentals, excursions, etc.)
  • 26. Stadiums / Sports Venues
    • Contests during the game
    • LIVE Replays delivered directly on the audience mobile phones
    • Team multimedia content (e.g. team ringtones, photos, wallpapers, etc)
    • Most Valuable Player (MVP) Vote
    • m-coupon promotions from third parties
    • Access to sport news or sport poduct websites.
  • 27. Public Areas
    • Free Web Access via Bluetooth for citizens
    • City maps
    • Public transport information
    • Traffic information
    • Tourist attraction information
    • Retail Store advertisements
    • Access to bulletin board service, for leaving notes.
    • Chat / Dating services
  • 28. Airports / Travel Stations
    • Tourist information
    • Live Departure / Arrival timetable .
    • Hotels or car rentals promotions through Bluetooth Marketing
    • Store advertisements, offers to travelers via m-coupons
    • Airport map with gates, stores, etc.
  • 29. Retail / Malls
    • Catalog information
    • m-coupons & offers
    • Store Locator for Malls
    • Map / Floor Plan
    • Polls / Questionnaires/ Quizzes
    • Track Customer Movement Patterns
    • Statistics (e.g. customer visits per store/mall area)
    • Proximity marketing campaigns for products utilizing e-coupons, mobile games, contents and media content (images, video, sound).