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  • CAUTION! This is title animation slide. Please don’t modify or animation may distort!
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  • Trg formatting and animations only

    1. 1. CAUTION!Don’t Modify this slide – Sensitive Animation Behind<br />trg<br />.<br />TECHNOLOGY<br />Click to Start<br />Loading…<br />The Resource Group<br />Presenter Team<br />KhawajaHarisAlam<br />HasanKamalSyed<br />TRG iSKY<br />TECHNOLOGY<br />CAPITAL<br />OUTSOURCING<br />UsmanHanif<br />UmairShahid<br />D e p t . O f M a n a g e m e n t S c i e n c e s <br />N a t i o n a l U n i v e r s i t y , L a h o r e<br />Next Slide<br />
    2. 2. trg<br />.<br />Introduction<br />Background<br />trg tech <br />Current situation<br />Current brand strategy<br />
    3. 3. trg<br />.<br />Challenges<br />HRM<br />Human capital <br />Attrition <br />Retention<br />Brain drain<br />Branding<br />Parent brand (secondary associations)<br />Corporate policies<br />Awareness of trg tech<br />
    4. 4. trg<br />.<br />Environmental factors<br />Local corporate culture <br />SME sniping<br />Freelancing<br />Mobility of career tracks<br />Foreign attraction<br />trg organizational culture<br />Corporate advantage<br />Appraisal techniques <br />
    5. 5. trg<br />.<br />Objectives<br />HRM <br />Increase workforce <br />Control attrition<br />Intensify retention<br />Brand<br />Reposition from parent brand<br />Amplify awareness <br />
    6. 6. trg<br />Recommendations<br />.<br />HRM: BRAND<br />
    7. 7. trg<br />.<br />HRM Strategies<br />Lessen online job postings to third party websites (Neelam, Beyrozgar, CareerJet, etc)<br />Allow freelancing to encourage business development<br />Talent management techniques <br />Assess ROI on recruitment initiatives <br />Examine appraisal processes <br />Emphasize EBBE<br />
    8. 8. trg<br />.<br />Brand Strategies<br />Reposition from the parent brand (trg)<br />Align HRM practices, and corporate strategy with brand strategy<br />Maintain a stronger IMC and linkage with employees<br />Emphasize the internal brand of trg tech<br />
    9. 9. trg<br />.<br />HRM Plan<br />Lessen online job postings to third party websites (Neelam, Bayrozgar, CareerJet, etc)<br />Create a sense of exclusivity to the company<br />Available only to the best<br />
    10. 10. trg<br />.<br />Allow freelancing to encourage business development<br />SMEs attract with the ability to take a cut from earnings<br />Environment is conducive to personal growth<br />Google policy: 20% personal, 80% company <br />
    11. 11. trg<br />.<br />Talent management techniques <br />Emphasize top management to spend time with new employees<br />Intrinsically motivate employees<br />Highlight “stakeholders” aspect and teamwork <br />
    12. 12. trg<br />.<br />Assess ROI on recruitment initiatives<br />Mentorships, internships, seminars, events<br />Revamp the recruiting<br />Get new employees to find new recruits <br />Maintain a link through IMC and brand image<br />
    13. 13. trg<br />.<br />Examine appraisal processes<br />360o degree process<br />Transparency guaranteed <br />Self-rating system <br />Potentiality of politicized or biased system<br />Utilize as a means of getting input about company happenings<br />Grapevine<br />
    14. 14. trg<br />.<br />Emphasize EBBE<br />Employee Based Brand Equity<br />Exit interviews for leaving employees<br />Assess motivations and intentions <br />Rebuild the ideas of organizational culture and corporate citizenship<br />
    15. 15. trg<br />.<br />Align HRM practices, and corporate strategy with brand strategy<br />HRM role needs to be more focused<br />Not a “traditional” technology company<br />Uniquely talented individuals, special care and focus<br />Products need to reemphasized as being unparalleled and one-of-a-kind<br />
    16. 16. trg<br />.<br />Brand Plan<br />Reposition from the parent brand (trg)<br />Aim to create hype as a new division of trg<br />Distance from “call center” image <br />Launch as a new product of trg rather than extension<br />Example: Nestle-MilkPak packaging, IBM-Lexmark packaging<br />
    17. 17. trg<br />.<br />Maintain a stronger IMC and linkage with employees<br />Maintain existing channels (except online postings on various websites) <br />Provide the linkage to the potential employee<br />ROI on recruitment processes<br />Example: LUMS, Nauras<br />
    18. 18. trg<br />.<br />Emphasize the internal brand of trg tech<br />Employees need to passionate about the brand<br />EBBE techniques<br />Organizational citizenship <br />Build brand as personal equity for employees<br />
    19. 19. trg<br />.<br />Financial Impact<br />Almost all activities can be adjusted within the existing budget<br />Restructure rather than add costs<br />Process re-engineering and modification<br />
    20. 20. trg<br />.<br />Conclusion<br />Companies are made of systems, processes and people. It is difficult to exist without processes helping build systems while people evaluating and modifying the system. <br />
    21. 21. trg<br />.<br />Thank you<br />
    22. 22. trg<br />.<br />