METER RICKSHAW®	<br />Business Idea<br />
Business Opportunity<br />Waste of time and discomfort<br />
Rickshawww!!<br />Rickshawww!!<br />Rickshawww!!<br />
TIME<br />Rs. 200<br />OK :@<br />:]<br />Final!<br />$ % !<br />Rs.175<br />Cant!!!<br />Rs. 150<br />
Meter Rickshaw®<br />
LETS CALL <br />METER RIKSHAW!<br />111 – 464 373<br />
METER RIKSHAW®<br />How may I help You!<br />I have to go to Gulberg I need a quick rikshaw!<br />I am in Faisal Town B Bl...
Customer<br />Available Meter Rickshaw <br />
)<br />
Rickshaw’s are the quick and secure alternate of public transport<br />Absence of 24 hour rickshaw facility<br />Hassle of...
Business Idea <br />
  Introducing a 24 hour rickshaw facility just a call away!!!<br />        Meter Rickshaw, HarJagah , HarWaqt!!!<br />
Business Idea (Cont’d)<br />Maintaining rickshaw centers with privately owned and contracted rickshaws. <br />Service easi...
Does the idea has potential?(MARKET RESEARCH)<br />
Need Analysis for Rickshaw Customers<br />Sample size= 100<br />Sampling Techniques- Convenience Sampling<br />
RICKSHAW DRIVERS’ INTERVIEW INSIGHTS<br />Sample size= 20 Rickshaw Drivers<br />Majority gave a positive response at<br />...
ABOUTUS®<br />Vision<br />  To provide quick, affordable and reliable conveyance ensuring quality services to customers. <...
METER RIKSHAW ®  Management Hierarchy<br />
Market Coverage<br />Offering services initially in Lahore<br />Maintaining 10 Meter Rickshaw Centers at major areas of La...
Marketing <br />
OUR SERVICE<br />
WHY METER RICKSHAW®??<br />
Customer’s Perspective<br />On time availability on a single call<br />Pre – Booking Facility<br />Hired pick and drop fac...
Rickshaw Driver’s Perspective<br />Training to rickshaw drivers for increased efficiency<br />Recognition with company<br ...
Rickshaw Driver’s Perspective [Cntd]<br />Time management and relaxed working methodology<br />Bonuses and commissions bas...
Target Market<br /><ul><li>Lower  to middle income class
People without conveyance </li></ul>Occasional Users<br />Time constraints<br />Emergency<br />Conveyance issues <br />
Collaborators<br />
Following conditions should be satisfied to make the contract viable<br />Licensed  and experienced Rickshaw Drivers<br />...
Mobile Mechanics<br />The contract with Meter Rickshaw would ensure<br />Mechanic availability at all times<br />Meter ric...
Software/ GPS Technicians<br />Computer and software, GPS technicians providing technical support.<br />
MARKETING<br />
ABOVE THE LINE PROMOTION(ATL)<br />360 degree advertising campaign inclusive of<br />Print advertisement<br />Jang, Nawa-e...
BELOW THE LINE PROMOTION(BTL)<br />Token money of contracted rickshaws waived off<br />Free Installation of <br />GPS devi...
IS THE INVESTMENT JUSTIFIED?<br />
Financials<br />
ARE WE GETTING RETURNS??<br />
Put the appropriate financials.<br />
  “ Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create...
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Meter rickshaw

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Meter rickshaw

  1. 1. METER RICKSHAW® <br />Business Idea<br />
  2. 2. Business Opportunity<br />Waste of time and discomfort<br />
  3. 3. Rickshawww!!<br />Rickshawww!!<br />Rickshawww!!<br />
  4. 4. TIME<br />Rs. 200<br />OK :@<br />:]<br />Final!<br />$ % !<br />Rs.175<br />Cant!!!<br />Rs. 150<br />
  5. 5. Meter Rickshaw®<br />
  6. 6. LETS CALL <br />METER RIKSHAW!<br />111 – 464 373<br />
  7. 7. METER RIKSHAW®<br />How may I help You!<br />I have to go to Gulberg I need a quick rikshaw!<br />I am in Faisal Town B Block!<br />
  8. 8.
  9. 9. Customer<br />Available Meter Rickshaw <br />
  10. 10.
  11. 11. )<br />
  12. 12. Rickshaw’s are the quick and secure alternate of public transport<br />Absence of 24 hour rickshaw facility<br />Hassle of takinga rickshaw<br />Unjustified & undefined rickshaw fares<br />
  13. 13. Business Idea <br />
  14. 14. Introducing a 24 hour rickshaw facility just a call away!!!<br /> Meter Rickshaw, HarJagah , HarWaqt!!!<br />
  15. 15. Business Idea (Cont’d)<br />Maintaining rickshaw centers with privately owned and contracted rickshaws. <br />Service easily accessible<br />24 hours availability<br />Fixed and justified fares charged per km/mile<br />GPS route navigation<br />Environmental friendly<br />
  16. 16. Does the idea has potential?(MARKET RESEARCH)<br />
  17. 17. Need Analysis for Rickshaw Customers<br />Sample size= 100<br />Sampling Techniques- Convenience Sampling<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. RICKSHAW DRIVERS’ INTERVIEW INSIGHTS<br />Sample size= 20 Rickshaw Drivers<br />Majority gave a positive response at<br />Fixed salary<br />Repair services<br />Saving Fuel Cost<br />Concerned about being tied in contract with the company.<br />
  24. 24. ABOUTUS®<br />Vision<br /> To provide quick, affordable and reliable conveyance ensuring quality services to customers. <br />Objective<br /> The systematic management of new and contracted rickshaws facilitating customers round the clock at the ring of a bell ensuring safe and a comfortable journey. <br />
  25. 25. METER RIKSHAW ® Management Hierarchy<br />
  26. 26. Market Coverage<br />Offering services initially in Lahore<br />Maintaining 10 Meter Rickshaw Centers at major areas of Lahore<br />
  27. 27. Marketing <br />
  28. 28. OUR SERVICE<br />
  29. 29. WHY METER RICKSHAW®??<br />
  30. 30. Customer’s Perspective<br />On time availability on a single call<br />Pre – Booking Facility<br />Hired pick and drop facility<br />Fixed and cheaper fares<br />Time Saving<br />Quality communication with clients and easy understanding of routes<br />
  31. 31. Rickshaw Driver’s Perspective<br />Training to rickshaw drivers for increased efficiency<br />Recognition with company<br />Proper Parking Stands for rickshaws in order to avoid the hassle and extra cost in search of customer<br />Increased Customer frequency<br />Centrally controlled communication with all rickshaws <br />
  32. 32. Rickshaw Driver’s Perspective [Cntd]<br />Time management and relaxed working methodology<br />Bonuses and commissions based on performance<br />Flexible work timings<br />Self investment availability<br />Insurance for rickshaws for the contractual rickshaw owners.<br />Maintenance and service facilities<br />
  33. 33. Target Market<br /><ul><li>Lower to middle income class
  34. 34. People without conveyance </li></ul>Occasional Users<br />Time constraints<br />Emergency<br />Conveyance issues <br />
  35. 35. Collaborators<br />
  36. 36. Following conditions should be satisfied to make the contract viable<br />Licensed and experienced Rickshaw Drivers<br />Matric qualified drivers<br />Well equipped with route knowledge of Lahore<br />Possession of a cell phone and an active connection.<br /> Rickshaw on contract should have been recently purchased (i.e. not more than 12 months old)<br />It should be on LPG consumption<br />It should satisfy all quality and comfort standards<br />Contractual Rickshaw Owners.<br />
  37. 37. Mobile Mechanics<br />The contract with Meter Rickshaw would ensure<br />Mechanic availability at all times<br />Meter rickshaw preferring the specific mechanics every time a problem is faced.<br />
  38. 38. Software/ GPS Technicians<br />Computer and software, GPS technicians providing technical support.<br />
  39. 39. MARKETING<br />
  40. 40. ABOVE THE LINE PROMOTION(ATL)<br />360 degree advertising campaign inclusive of<br />Print advertisement<br />Jang, Nawa-e-waqt, The News, Dawn, Nation<br />TV Ad <br />PTV, GEO, ARY, HUM, INDUS,Cable Operators<br />Radio Ad<br />FM 100, FM 91, FM 89, FM 101<br />Billboards/ Banners/ Stickers<br />Near Bus Stands, Meter Rickshaw Centers and all noticeable areas.<br />
  41. 41. BELOW THE LINE PROMOTION(BTL)<br />Token money of contracted rickshaws waived off<br />Free Installation of <br />GPS device (global positioning system)<br />Fan<br />Vehicle mobile battery charger<br />Complementary rickshaw wash 2-3 times a month<br />Rickshaw maintenance free of charge in case of problem during service<br />
  42. 42. IS THE INVESTMENT JUSTIFIED?<br />
  43. 43. Financials<br />
  44. 44. ARE WE GETTING RETURNS??<br />
  45. 45. Put the appropriate financials.<br />
  46. 46. “ Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.”<br />Peter Drucker<br />
  47. 47. Thank You!<br />BIC-0188 Business Plan Presentation @<br />Business Idea Competition 2010 <br />
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