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Meter rickshaw

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  • 1. METER RICKSHAW®
    Business Idea
  • 2. Business Opportunity
    Waste of time and discomfort
  • 3. Rickshawww!!
    Rickshawww!!
    Rickshawww!!
  • 4. TIME
    Rs. 200
    OK :@
    :]
    Final!
    $ % !
    Rs.175
    Cant!!!
    Rs. 150
  • 5. Meter Rickshaw®
  • 6. LETS CALL
    METER RIKSHAW!
    111 – 464 373
  • 7. METER RIKSHAW®
    How may I help You!
    I have to go to Gulberg I need a quick rikshaw!
    I am in Faisal Town B Block!
  • 8.
  • 9. Customer
    Available Meter Rickshaw
  • 10.
  • 11. )
  • 12. Rickshaw’s are the quick and secure alternate of public transport
    Absence of 24 hour rickshaw facility
    Hassle of takinga rickshaw
    Unjustified & undefined rickshaw fares
  • 13. Business Idea
  • 14. Introducing a 24 hour rickshaw facility just a call away!!!
    Meter Rickshaw, HarJagah , HarWaqt!!!
  • 15. Business Idea (Cont’d)
    Maintaining rickshaw centers with privately owned and contracted rickshaws.
    Service easily accessible
    24 hours availability
    Fixed and justified fares charged per km/mile
    GPS route navigation
    Environmental friendly
  • 16. Does the idea has potential?(MARKET RESEARCH)
  • 17. Need Analysis for Rickshaw Customers
    Sample size= 100
    Sampling Techniques- Convenience Sampling
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. RICKSHAW DRIVERS’ INTERVIEW INSIGHTS
    Sample size= 20 Rickshaw Drivers
    Majority gave a positive response at
    Fixed salary
    Repair services
    Saving Fuel Cost
    Concerned about being tied in contract with the company.
  • 24. ABOUTUS®
    Vision
    To provide quick, affordable and reliable conveyance ensuring quality services to customers.
    Objective
    The systematic management of new and contracted rickshaws facilitating customers round the clock at the ring of a bell ensuring safe and a comfortable journey.
  • 25. METER RIKSHAW ® Management Hierarchy
  • 26. Market Coverage
    Offering services initially in Lahore
    Maintaining 10 Meter Rickshaw Centers at major areas of Lahore
  • 27. Marketing
  • 28. OUR SERVICE
  • 29. WHY METER RICKSHAW®??
  • 30. Customer’s Perspective
    On time availability on a single call
    Pre – Booking Facility
    Hired pick and drop facility
    Fixed and cheaper fares
    Time Saving
    Quality communication with clients and easy understanding of routes
  • 31. Rickshaw Driver’s Perspective
    Training to rickshaw drivers for increased efficiency
    Recognition with company
    Proper Parking Stands for rickshaws in order to avoid the hassle and extra cost in search of customer
    Increased Customer frequency
    Centrally controlled communication with all rickshaws
  • 32. Rickshaw Driver’s Perspective [Cntd]
    Time management and relaxed working methodology
    Bonuses and commissions based on performance
    Flexible work timings
    Self investment availability
    Insurance for rickshaws for the contractual rickshaw owners.
    Maintenance and service facilities
  • 33. Target Market
    • Lower to middle income class
    • 34. People without conveyance
    Occasional Users
    Time constraints
    Emergency
    Conveyance issues
  • 35. Collaborators
  • 36. Following conditions should be satisfied to make the contract viable
    Licensed and experienced Rickshaw Drivers
    Matric qualified drivers
    Well equipped with route knowledge of Lahore
    Possession of a cell phone and an active connection.
    Rickshaw on contract should have been recently purchased (i.e. not more than 12 months old)
    It should be on LPG consumption
    It should satisfy all quality and comfort standards
    Contractual Rickshaw Owners.
  • 37. Mobile Mechanics
    The contract with Meter Rickshaw would ensure
    Mechanic availability at all times
    Meter rickshaw preferring the specific mechanics every time a problem is faced.
  • 38. Software/ GPS Technicians
    Computer and software, GPS technicians providing technical support.
  • 39. MARKETING
  • 40. ABOVE THE LINE PROMOTION(ATL)
    360 degree advertising campaign inclusive of
    Print advertisement
    Jang, Nawa-e-waqt, The News, Dawn, Nation
    TV Ad
    PTV, GEO, ARY, HUM, INDUS,Cable Operators
    Radio Ad
    FM 100, FM 91, FM 89, FM 101
    Billboards/ Banners/ Stickers
    Near Bus Stands, Meter Rickshaw Centers and all noticeable areas.
  • 41. BELOW THE LINE PROMOTION(BTL)
    Token money of contracted rickshaws waived off
    Free Installation of
    GPS device (global positioning system)
    Fan
    Vehicle mobile battery charger
    Complementary rickshaw wash 2-3 times a month
    Rickshaw maintenance free of charge in case of problem during service
  • 42. IS THE INVESTMENT JUSTIFIED?
  • 43. Financials
  • 44. ARE WE GETTING RETURNS??
  • 45. Put the appropriate financials.
  • 46. “ Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.”
    Peter Drucker
  • 47. Thank You!
    BIC-0188 Business Plan Presentation @
    Business Idea Competition 2010

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