GSM Consumer in rural area usage pattern - Marketing Research

1,567 views

Published on

Marketing Research Course Project

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,567
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
40
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

GSM Consumer in rural area usage pattern - Marketing Research

  1. 1. Marketing Research Project Usage and Attitude Measurement among telecom users in Shamk-e-Bhattian Mehwish Pervaiz (05_0370) Aizaz Farooq (05_0373) Nida Mubashir (05_0380) Mariam Malik (05_0385) Ume-Kalsum (05_0410) Saad Munir (05_0411) © Copyrights. All rights reserved by Saad Munir Prepared By
  2. 2. Presentation Plan <ul><li>Introduction </li></ul><ul><li>Methodology </li></ul><ul><li>Analysis </li></ul><ul><ul><li>Brand Awareness </li></ul></ul><ul><ul><li>Brand Usage </li></ul></ul><ul><ul><li>Brand Switching </li></ul></ul><ul><li>Recommendations </li></ul>© Copyrights. All rights reserved by Saad Munir
  3. 3. Introduction <ul><li>Shamk-e-Bhattian (UC 123) </li></ul><ul><li>31 Km from Lahore towards Sahiwal. </li></ul><ul><li>Centralized houses </li></ul><ul><li>Means of Communication </li></ul><ul><li>Satellite view of Village </li></ul>© Copyrights. All rights reserved by Saad Munir
  4. 4. Satellite View [SMKB UC123] © Copyrights. All rights reserved by Saad Munir
  5. 5. Satellite View [SMKB UC123] © Copyrights. All rights reserved by Saad Munir
  6. 6. Methodology <ul><li>Survey </li></ul><ul><li>Area Sampling </li></ul><ul><li>Division of SMKB in to five Parts </li></ul><ul><li>Translation of survey in to Urdu </li></ul><ul><li>Surveyed 50 Respondents from SMKB </li></ul><ul><li>Area sampling on Satellite view </li></ul>© Copyrights. All rights reserved by Saad Munir
  7. 7. Satellite View [SMKB UC123] © Copyrights. All rights reserved by Saad Munir
  8. 8. © Copyrights. All rights reserved by Saad Munir Brand Awareness
  9. 9. Awareness of Mobile Companies <ul><li>Brand Awareness </li></ul>© Copyrights. All rights reserved by Saad Munir
  10. 10. User of Different services
  11. 11. Rating of Telenor
  12. 12. Rating of Mobilink
  13. 13. Rating of Ufone
  14. 14. Rating of Paktel
  15. 15. Rating of Warid
  16. 16. Brand Usage
  17. 17. Users of Mobile Services © Copyrights. All rights reserved by Saad Munir
  18. 18. Mobile service used by males and Females
  19. 19. Mobile services used by individuals of different occupations
  20. 20. Prepaid/Postpaid Services used by users of Mobile services
  21. 21. Spending on prepaid services by income group © Copyrights. All rights reserved by Saad Munir
  22. 22. Spending on Postpaid services by income group
  23. 23. Reasons for using Telenor
  24. 24. Reasons for using Mobilink
  25. 25. Reasons for using Ufone
  26. 26. Reasons for using Paktel © Copyrights. All rights reserved by Saad Munir
  27. 27. Reasons for using Warid
  28. 28. Brand Switching
  29. 29. Reasons for Brand Switching
  30. 30. Recommendations and Conclusions <ul><li>Awareness among Respondents </li></ul><ul><li>Brand Usage </li></ul><ul><li>Brand Switching </li></ul>© Copyrights. All rights reserved by Saad Munir
  31. 31. © Copyrights. All rights reserved by Saad Munir Presentation Ended H u r r a H ‘s Creativity
  32. 32. © Copyrights. Saad Munir GLIMPSE SHAMK-E-BHATIAN
  33. 33. © Copyrights. All rights reserved by Saad Munir H u r r a H ‘s Creativity

×