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GSM Consumer in rural area usage pattern - Marketing Research
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GSM Consumer in rural area usage pattern - Marketing Research

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Marketing Research Course Project

Marketing Research Course Project

Published in: Business

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  • 1. Marketing Research Project Usage and Attitude Measurement among telecom users in Shamk-e-Bhattian Mehwish Pervaiz (05_0370) Aizaz Farooq (05_0373) Nida Mubashir (05_0380) Mariam Malik (05_0385) Ume-Kalsum (05_0410) Saad Munir (05_0411) © Copyrights. All rights reserved by Saad Munir Prepared By
  • 2. Presentation Plan
    • Introduction
    • Methodology
    • Analysis
      • Brand Awareness
      • Brand Usage
      • Brand Switching
    • Recommendations
    © Copyrights. All rights reserved by Saad Munir
  • 3. Introduction
    • Shamk-e-Bhattian (UC 123)
    • 31 Km from Lahore towards Sahiwal.
    • Centralized houses
    • Means of Communication
    • Satellite view of Village
    © Copyrights. All rights reserved by Saad Munir
  • 4. Satellite View [SMKB UC123] © Copyrights. All rights reserved by Saad Munir
  • 5. Satellite View [SMKB UC123] © Copyrights. All rights reserved by Saad Munir
  • 6. Methodology
    • Survey
    • Area Sampling
    • Division of SMKB in to five Parts
    • Translation of survey in to Urdu
    • Surveyed 50 Respondents from SMKB
    • Area sampling on Satellite view
    © Copyrights. All rights reserved by Saad Munir
  • 7. Satellite View [SMKB UC123] © Copyrights. All rights reserved by Saad Munir
  • 8. © Copyrights. All rights reserved by Saad Munir Brand Awareness
  • 9. Awareness of Mobile Companies
    • Brand Awareness
    © Copyrights. All rights reserved by Saad Munir
  • 10. User of Different services
  • 11. Rating of Telenor
  • 12. Rating of Mobilink
  • 13. Rating of Ufone
  • 14. Rating of Paktel
  • 15. Rating of Warid
  • 16. Brand Usage
  • 17. Users of Mobile Services © Copyrights. All rights reserved by Saad Munir
  • 18. Mobile service used by males and Females
  • 19. Mobile services used by individuals of different occupations
  • 20. Prepaid/Postpaid Services used by users of Mobile services
  • 21. Spending on prepaid services by income group © Copyrights. All rights reserved by Saad Munir
  • 22. Spending on Postpaid services by income group
  • 23. Reasons for using Telenor
  • 24. Reasons for using Mobilink
  • 25. Reasons for using Ufone
  • 26. Reasons for using Paktel © Copyrights. All rights reserved by Saad Munir
  • 27. Reasons for using Warid
  • 28. Brand Switching
  • 29. Reasons for Brand Switching
  • 30. Recommendations and Conclusions
    • Awareness among Respondents
    • Brand Usage
    • Brand Switching
    © Copyrights. All rights reserved by Saad Munir
  • 31. © Copyrights. All rights reserved by Saad Munir Presentation Ended H u r r a H ‘s Creativity
  • 32. © Copyrights. Saad Munir GLIMPSE SHAMK-E-BHATIAN
  • 33. © Copyrights. All rights reserved by Saad Munir H u r r a H ‘s Creativity