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Airlines umair shah

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Course Project, Strategic Management

Course Project, Strategic Management

Published in Business
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Transcript

  • 1. SouthWest Airlines
    1
    Click to begin..
    SOUTHWEST AIRLINES
  • 2. Proposed Mission Statement
    • History of Southwest Airline
    • 3. Goals
    • 4. Business Philosophy
    • 5. Single type of planes
    • 6. Culture of the Organization
    2
    SouthWest Airlines
  • 7. Proposed Mission Statement
    To be a leading airline by providing safe, reliable, frequent, low-cost air transportation topped with the outstanding service to our customers. Leading the way in technology innovation, we strive to expand at a rigorous pace. We are the world’s only short haul, low fare and point to point carrier. We believe our employees to be our ultimate resource for maintaining high quality and realizing potential profits. We aim to expand our services from 58 cities by maintaining its identity of a low fare airline by keeping the costs low.
    3
    SouthWest Airlines
  • 8. Proposed Vision Statement
    To expand our services to potential locations by being the most profitable airline while maintaining low costs. It aspires to reach the highest possible level of customer and employee satisfaction through an uncompromising commitment to safety, reliability, and efficiency.
    4
    SouthWest Airlines
  • 9. Input
    5
    SouthWest Airlines
  • 10. Internal Factor Evaluation Matrix
    6
    SouthWest Airlines
  • 11. Internal Factor Evaluation Matrix
    7
    SouthWest Airlines
  • 12. Internal Factor Evaluation Matrix
    8
    SouthWest Airlines
  • 13. Internal Factor Evaluation Matrix
    TOTAL SCORE 3.09
    9
    SouthWest Airlines
  • 14. External Factor Evaluation Matrix
    10
    SouthWest Airlines
  • 15. External Factor Evaluation Matrix
    11
    SouthWest Airlines
  • 16. External Factor Evaluation Matrix
    TOTAL SCORE 2.95
    12
    SouthWest Airlines
  • 17. Competitive Profile Index
    13
    SouthWest Airlines
  • 18. SWOT Matrix
    New Products
    Existing Products
    Market Penetration
    Product Development
    Existing Markets
    Market Development
    Diversification
    New Markets
    14
    SouthWest Airlines
  • 19. +5
    +4
    +3
    +2
    +1
    FS
    Conservative
    Aggressive
    (1.3 , 3.1)
    IS
    CA
    SPACE Matrix
    -6 -5 -4 -3 -2 -1 0
    - +1 +2 +3 +4 +5 6
    -1
    -2
    -3
    -4
    -5
    Competitive
    Defensive
    ES
  • 20. SouthWest Airlines
    16
    BCG MATRIX
    Relative Market Share Position
    High
    Medium
    Low
    1
    0.5
    0
    High
    +20
    STARS
    Question Marks
    Industry Sales Growth Rate
    0
    Medium
    Cash Cows
    Dogs
    Low
    -20
  • 21. The Grand Matrix
    Rapid Market Growth
    Quadrant I
    Quadrant II
    Strong
    Competitive
    Position
    Weak
    Competitive
    Position
    Quadrant III
    Quadrant IV
    Slow Market Growth
    17
    SouthWest Airlines
  • 22. The IFE total weighted Score
    Internal
    External Matrix
    Strong
    Average
    Weak
    3.0 to 4.0
    2.0 to 2.99
    1.0 to 1.99
    III
    I
    II
    3.0 to 4.0
    High
    IV
    The IFE total weighted Score
    VI
    2.0 to 2.99
    V
    Medium
    Low
    1.0 to 1.99
    VIII
    VII
    IX
    18
    SouthWest Airlines
  • 23. QSPM
    19
    SouthWest Airlines
  • 24. QSPM
    20
    SouthWest Airlines
  • 25. QSPM
    21
    SouthWest Airlines
  • 26. QSPM
    22
    SouthWest Airlines
  • 27. QSPM
    23
    SouthWest Airlines
  • 28. QSPM RESULTS
    Market Development
    In 100 Cities
    Concentric Diversification
    6.25
    4.72
    Sum Total Attractiveness Score
    24
    SouthWest Airlines
  • 29. CONCLUSION
    25
    SouthWest Airlines