Airlines umair shah

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Airlines umair shah

  1. 1. SouthWest Airlines<br />1<br />Click to begin..<br />SOUTHWEST AIRLINES<br />
  2. 2. Proposed Mission Statement<br /><ul><li>History of Southwest Airline
  3. 3. Goals
  4. 4. Business Philosophy
  5. 5. Single type of planes
  6. 6. Culture of the Organization</li></ul>2<br />SouthWest Airlines<br />
  7. 7. Proposed Mission Statement<br />To be a leading airline by providing safe, reliable, frequent, low-cost air transportation topped with the outstanding service to our customers. Leading the way in technology innovation, we strive to expand at a rigorous pace. We are the world’s only short haul, low fare and point to point carrier. We believe our employees to be our ultimate resource for maintaining high quality and realizing potential profits. We aim to expand our services from 58 cities by maintaining its identity of a low fare airline by keeping the costs low.<br />3<br />SouthWest Airlines<br />
  8. 8. Proposed Vision Statement<br />To expand our services to potential locations by being the most profitable airline while maintaining low costs. It aspires to reach the highest possible level of customer and employee satisfaction through an uncompromising commitment to safety, reliability, and efficiency.<br />4<br />SouthWest Airlines<br />
  9. 9. Input<br />5<br />SouthWest Airlines<br />
  10. 10. Internal Factor Evaluation Matrix<br />6<br />SouthWest Airlines<br />
  11. 11. Internal Factor Evaluation Matrix<br />7<br />SouthWest Airlines<br />
  12. 12. Internal Factor Evaluation Matrix<br />8<br />SouthWest Airlines<br />
  13. 13. Internal Factor Evaluation Matrix<br />TOTAL SCORE 3.09<br />9<br />SouthWest Airlines<br />
  14. 14. External Factor Evaluation Matrix<br />10<br />SouthWest Airlines<br />
  15. 15. External Factor Evaluation Matrix<br />11<br />SouthWest Airlines<br />
  16. 16. External Factor Evaluation Matrix<br />TOTAL SCORE 2.95<br />12<br />SouthWest Airlines<br />
  17. 17. Competitive Profile Index<br />13<br />SouthWest Airlines<br />
  18. 18. SWOT Matrix<br />New Products<br />Existing Products<br />Market Penetration<br />Product Development<br />Existing Markets<br />Market Development<br />Diversification<br />New Markets<br />14<br />SouthWest Airlines<br />
  19. 19. +5<br />+4<br />+3<br />+2<br />+1<br />FS<br />Conservative<br />Aggressive<br />(1.3 , 3.1)<br />IS<br />CA<br />SPACE Matrix<br />-6 -5 -4 -3 -2 -1 0<br />- +1 +2 +3 +4 +5 6<br />-1<br />-2<br />-3<br />-4<br />-5<br />Competitive<br />Defensive<br />ES<br />
  20. 20. SouthWest Airlines<br />16<br />BCG MATRIX<br />Relative Market Share Position<br />High<br />Medium<br />Low<br />1<br />0.5<br />0<br />High<br />+20<br />STARS<br />Question Marks<br />Industry Sales Growth Rate<br />0<br />Medium<br />Cash Cows<br />Dogs<br />Low<br />-20<br />
  21. 21. The Grand Matrix<br />Rapid Market Growth<br />Quadrant I<br />Quadrant II<br />Strong<br />Competitive <br />Position<br />Weak<br />Competitive <br />Position<br />Quadrant III<br />Quadrant IV<br />Slow Market Growth<br />17<br />SouthWest Airlines<br />
  22. 22. The IFE total weighted Score<br />Internal<br />External Matrix<br />Strong<br />Average<br />Weak<br />3.0 to 4.0<br />2.0 to 2.99<br />1.0 to 1.99<br />III<br />I<br />II<br />3.0 to 4.0<br />High<br />IV<br />The IFE total weighted Score<br />VI<br />2.0 to 2.99<br />V<br />Medium<br />Low<br />1.0 to 1.99<br />VIII <br />VII<br />IX<br />18<br />SouthWest Airlines<br />
  23. 23. QSPM<br />19<br />SouthWest Airlines<br />
  24. 24. QSPM<br />20<br />SouthWest Airlines<br />
  25. 25. QSPM<br />21<br />SouthWest Airlines<br />
  26. 26. QSPM<br />22<br />SouthWest Airlines<br />
  27. 27. QSPM<br />23<br />SouthWest Airlines<br />
  28. 28. QSPM RESULTS<br />Market Development<br />In 100 Cities<br />Concentric Diversification<br />6.25<br />4.72<br />Sum Total Attractiveness Score<br />24<br />SouthWest Airlines<br />
  29. 29. CONCLUSION<br />25<br />SouthWest Airlines<br />

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