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Jyri Engeström
Co-Founder
jyri.jaiku.com

What could disrupt blogs?

Requirements of a disruptive innovation
1. Simpler
2. Cheaper
Frees from need to go to inconvenient plac

Microblogging

Lifestream

Widgets
Live events

Is microblogging disruptive?
1. Simpler
2. Cheaper
Frees from need to go to inconvenient plac

Can be accessed in numerous ways

Is microblogging disruptive?
1. Simpler
2. Cheaper
Frees from need to go to inconvenient plac

your phone’s
t list to life

e people you
out. Just
our phone
Latest Jaiku
Availability
(ring profile)
Where you are
(freely named cells)
Who you’re with
(Bluetooth)
at you’re planning next
(calendar)

peripheral

of updates
he people you

of updates
he people you

of updates
he people you

of updates
he people you

sations

sations

sations

Blog post 1 per week
Photo 1 per day
Jaiku 1 per hour

Is microblogging disruptive?
1. Simpler
2. Cheaper
Frees from need to go to inconvenient plac

Defining the microblogging category
messaging
Microblogging
Social networking

Social objects “take away”
Web communities Microcontent
• Limited availability • Available everywhere
• Consumed sitting down • Consumed on the move
• Long sessions • Short bursts

Mass potential?

Thanks
jyri.jaiku.com
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