2. Who?
People who go to camp, e.g. families
What?
Our app is there when people may have enquiries,
would like to expand their knowledge, data they have to
know in an emergency situation
When?
It would mostly be used for the people going camping
or a game for people who are interested in camping.
Where?
Anywhere it suits our users. For example, in the
campsite, in a forest or on the tube.
Why?
So people get the information they need all about
camping and the emergency precautions that we must
take in worst case scenarios, put forth in different ways,
like games, search boxes etc.
3. A specific problem may be…
-You are doing a trek in the woods with a camping
buddy.
This camping buddy suddenly turns pale, is feeling
really unwell and exhausted all of a sudden, their
breath is short and ragged, nausea, decreased
appetite, swelling in the lower limbs and he/she starts
to cough up blood tinged phlegm. These are signs of
heart failure and this app will tell you the necessary
precautions to keep your buddy from getting into a
worse state.
4. How should you act in worst case
scenarios?
What should you do if someone is having a
heart attack, seizure etc in a rural
environment such as a plain?
5. Everyone should be equipped with the correct
knowledge for helping someone in need.
But sadly not everyone has this training…
This app tells you quickly and effectively what
precautions you must take to help someone who
needs help.
Especially because when you go camping you are not
always surrounded by people so sometimes your help
is all the person who is in need is relying on.
The point of this app is to help these people when
they are faced with situations which they do not know
how to react to. Hopefully this app will help these
people in their problems.
6. Our team , “Gone Camping”, is developing a
mobile app which target camping people or
people who are simply interested in camping
and are curious to expand their knowledge.
7. At first, we were going to do an app about how to act in
real life, if someone needs help, like on the street or on
the tube. However, from our user profiles they thought
that this app wouldn’t be successful and not engaging
enough that they would buy it. The majority thought that
a survival guide for camping would be much more
successful and that if it were well executed they would
buy our app, and we hope that our idea will get to this
stage.
8. There are some camping apps already available
on the app store. However, their apps focus only
on answering questions about what their users
may find useful but we are approaching this in a
totally different way.
Our app is separated into 4 components. A
search box, knots, locations, quizzes and games.
9. The sections in our app that are essential to
meet the needs of our users are:
-Home page (to get to all our sections)
-A search page (provides useful and
interesting facts on camping)
- Knots page ( guide to doing all types of
knots
- Games ( different mini games, e.g.
crosswords, and story maker)
- Quiz ( multiple choice questions in a digital
board game)
- Location ( recommended places for camp
sites)
10. Home Page
Search GamesQuizKnots
Keyboard
Options
Post it note with
answer
Swipe for more
post it facts
List of
knots
Select knot
How to make it
with video
Swipey screen of
games to choose
from
select
instructions
Play game
Multiple
choice
questions
11. The key wireframes of our app are:
-Home page
This is our main screen.
we have five different screens that you can use,
these include:
A Search- here you can just read interesting and
useful facts you should know if you want to go
camping, it also includes a quick search that
doesn't use internet, if you are in a rush for an
answer
Knots-this includes a wide range of useful knots
that we think you should know, it also includes
when you should use them
Locations- This is a list of recommended places
for camping. This allows you to look for good
places to spend with your kids, or as a fun time
with your friends etc..
Games- here we would provide some fun games
that help you remember your camping skills,
Quiz- we also have a fun quiz to play with your
friends, and to test your camping knowledge
13. Locations
On our LOCATIONS page, we
offer good locations for people
to go camping.
you can specify weather you
want it to be fore kids, or for a
trek with friends, our search can
find you the best locations
We would ask the people
running the sights to pay us to
put their location on our app, so
we are advertising it for them,
this would be how we get our
main source of money
14. Our app’s content is tangible information, as we
will be able to find all the information we need
from camping experts and emergency specialists
and other reliable sources. Our app will need a
database but it will not need to be as big as
Google or recipe websites that need masses of
information for that app to work.
15. We have chosen to use Business Model 3. We believe
that our app is good enough that it would be a success
in the market however if we charge users, they will not
want to buy an app which is expensive especially
because if we are a new business people will not want to
buy an app that they are not sure is good quality. We
believe that at first, we will have business model 3 and
then if our app is a success we will move it on to
business model 3.
We will get our money from camping sites that would like
publicity through our app because we will put their
locations into our locations page.
16. 1) Our marketing strategy is to spread through social
media websites e.g. twitter, facebook, so that more
people will know about our app. The people who have
tested it for free, if they like it, will publicise by the
product by themselves.
2) On these pages, we will put links to the app, which
will be easily accessible to users. we have decided to
make it free for a certain amount of users as a taster of
our app.
3) Planning events to entice people to buy our app.
Engaging and fun workshops, targeting families who
love camping and would really benefit from buying our
17. App Design Mock-up
We presented our app idea to Martin
Stanford, a marketing expert from Laughing
Phoenix which is a site who helps to
transform business concepts into
something which can work.
He told us that our idea is “ an engaging
way to bring about vital information that
people need to know when camping”.
