Pets.com Nhóm 2: 1- NT Phạm Uyên Phương 2- Lê Vũ kim Phượng 3- Võ Thị Phương Thảo 4- Nguyễn Thị Thùy Nhung 5- Huỳnh Mai Bả...
Pets.com <ul><li>Was One of the most visible of the thousands of e-commerce firms </li></ul><ul><li>Was sprouted up in the...
About Pets.com <ul><li>Buying Pet supplies over Internet didn’t prove to be a profitable business model. </li></ul><ul><li...
Why Pets.com die? <ul><li>the cost of advertising  </li></ul><ul><li>selling merchandise for approximately one-third the p...
Dell Computer <ul><li>Has become a large and profitable company by selling computers online </li></ul><ul><li>Allow custom...
Dell’s Continual efforts at  <ul><li>Improving after-sales service even as Dell's energy went into providing an affordable...
Dell’s competitors <ul><li>Have attempted to copy many of Dell’s Web site features and internal systems </li></ul>-> Dell ...
The dramatic difference between these two organizations <ul><li>Managing in an electronic environment is significantly dif...
1.1- How technology has assisted a company like Dell Computer <ul><li>Dell Computer realized tremendous benefits from its ...
1.2 Managerial changes are necessary to ensure that the full benefits of technology are reaped. <ul><li>have company's dir...
2.1 – Going out of business when the realities of dot-coms hit, Pets.com wasn’t not simply a “flash in the PAN” <ul><li>It...
2.2 - The demise of Pets.com might be attributable  to poor management of the company <ul><li>Failed to research how they ...
<ul><li>With direct-to-customer business model, Dell sells 90% of its PCs to direct customer, this key business model help...
SUCCESS VS FAILURE ONLINE BUSINESS <ul><li>V </li></ul><ul><li>E </li></ul><ul><li>R </li></ul><ul><li>S </li></ul><ul><li...
 
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Pets.com 2

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Pets.com 2

  1. 1. Pets.com Nhóm 2: 1- NT Phạm Uyên Phương 2- Lê Vũ kim Phượng 3- Võ Thị Phương Thảo 4- Nguyễn Thị Thùy Nhung 5- Huỳnh Mai Bảo Quyên 6- Nguyễn Duy Tin 7- Nguyễn Thị Thanh Nga Huflit University International Business Management Faculty
  2. 2. Pets.com <ul><li>Was One of the most visible of the thousands of e-commerce firms </li></ul><ul><li>Was sprouted up in the late 1990s </li></ul><ul><li>Did make significant investments in infrastructure such as their warehousing </li></ul><ul><li>Slogan “ Because Pets Can’t Drive” </li></ul>
  3. 3. About Pets.com <ul><li>Buying Pet supplies over Internet didn’t prove to be a profitable business model. </li></ul><ul><li>Pet food tends to be modestly priced and expensive to ship and available in most supermarkets and retail stores </li></ul><ul><li>Pets went out of business in the summer of 2000, selling to Petco. </li></ul>
  4. 4. Why Pets.com die? <ul><li>the cost of advertising </li></ul><ul><li>selling merchandise for approximately one-third the price it paid to obtain the products </li></ul><ul><li>tried to build a customer base by offering discounts and free shipping (the costs of shipping for heavy bags of cat litter and cans was very high) </li></ul>
  5. 5. Dell Computer <ul><li>Has become a large and profitable company by selling computers online </li></ul><ul><li>Allow customers to custom design computers online </li></ul><ul><li>Have the products built and shipped within three business days </li></ul>
  6. 6. Dell’s Continual efforts at <ul><li>Improving after-sales service even as Dell's energy went into providing an affordable product and reliable delivery. </li></ul><ul><li>Minimizing costs </li></ul><ul><li>Passing its cost reductions on to customers through lower Prices </li></ul><ul><li>Concentrate on product design </li></ul><ul><li>-> Kept its sales and profits growing </li></ul>
  7. 7. Dell’s competitors <ul><li>Have attempted to copy many of Dell’s Web site features and internal systems </li></ul>-> Dell did not have to compete directly against the more established PC manufacturers.
  8. 8. The dramatic difference between these two organizations <ul><li>Managing in an electronic environment is significantly different from managing in traditional organizations </li></ul><ul><li>Dell understand this difference – succeed </li></ul><ul><li>Realized tremendous benefits from its application of information technology. </li></ul><ul><li>Had a simple but powerful vision: that personal computers could be built to order and sold directly to customers . </li></ul>
  9. 9. 1.1- How technology has assisted a company like Dell Computer <ul><li>Dell Computer realized tremendous benefits from its application of information technology. </li></ul><ul><li>IT has been used to create competitive advantages at the operational level </li></ul><ul><li>IT has been used to introduce an unprecedented type of strategic information management. </li></ul><ul><li>PC made up of little more than software from Microsoft and chips from Intel, was rapidly becoming a commodity product. </li></ul>
  10. 10. 1.2 Managerial changes are necessary to ensure that the full benefits of technology are reaped. <ul><li>have company's direct business model as widely accepted outside the United States as it is across Dell's home market. </li></ul><ul><li>find enough talented people to help the company capitalise on the opportunities available in overseas markets. </li></ul>
  11. 11. 2.1 – Going out of business when the realities of dot-coms hit, Pets.com wasn’t not simply a “flash in the PAN” <ul><li>It is a kind of e-commerce - very convenience for customers, Increases consumers' ability to gather information about products and prices </li></ul><ul><li>The Pets.com site design was extremely well received, garnering several advertising awards </li></ul><ul><li>Success in building brand recognition </li></ul>
  12. 12. 2.2 - The demise of Pets.com might be attributable to poor management of the company <ul><li>Failed to research how they promoted their product. </li></ul><ul><li>Need to research price of their product. </li></ul><ul><li>If planned and executed correctly the Internet can greatly improve sales </li></ul><ul><li>Mistakes made was that they were more interested in attracting visitors to their website but not necessarily winning them over to customers. </li></ul>
  13. 13. <ul><li>With direct-to-customer business model, Dell sells 90% of its PCs to direct customer, this key business model help DELL succeed. </li></ul><ul><li>DELL ‘s direct relationship with customer to: </li></ul><ul><li>Allow DELL : </li></ul><ul><li>To tailor its offerings to customer need, </li></ul><ul><li>To offer add-on products and services </li></ul><ul><li>To use the Internet to offer a variety of customer services . </li></ul><ul><li>And allow Customer: </li></ul><ul><li>To custom designed computers online, </li></ul><ul><li>To initiate the order, </li></ul><ul><li>To have the products built and shipped within three business days. </li></ul>3- A company like Dell computer is customer responsive
  14. 14. SUCCESS VS FAILURE ONLINE BUSINESS <ul><li>V </li></ul><ul><li>E </li></ul><ul><li>R </li></ul><ul><li>S </li></ul><ul><li>U </li></ul><ul><li>S </li></ul>

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