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sms text message marketing - internet marketing service

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Marketers have a unique opportunity to harness the power of this interactive and personal medium. Brands can now reach consumers anywhere and anytime with a relevant message and track responses in ...

Marketers have a unique opportunity to harness the power of this interactive and personal medium. Brands can now reach consumers anywhere and anytime with a relevant message and track responses in real-time. SMS is a powerful marketing tool which effectively targets audiences who are difficult to reach through traditional media channels.

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    sms text message marketing - internet marketing service sms text message marketing - internet marketing service Presentation Transcript

    • MOBILE MARKETING PRESENTATION Powered By W.A.S.P (Wireless Application Service Platform)
    • Company Overview Market Opportunity Messaging Platform & Campaigns Mobile Marketing Competitive Advantages
    • Company Overview WASP LLC (“Company” or WASP”) is a market driven technology company operating in the Mobile Messaging, Video and Commerce market with significant application design, development & hosting capabilities. WASP offers a state of the art wireless application service platform that spans a wide spectrum of market segments/applications. The Company has positioned itself to respond quickly to the evolving market needs and is able to bring unique and customized services to market in a short time. WASP was founded with a cutting edge technology team as the foundation backed up by a strong operations, marketing and sales team with a proven track record in the US. WASP has established carrier partnerships globally to grow exponentially with explosive growth of the mobile market.
    • Market Opportunity Nearly 100% of U.S handsets currently in use support SMS messaging. Due to that installed base, text messaging is already being used by 233 million subscribers making it a powerful way to interact with the wireless consumer. More than 60% of U.S wireless customers have a handset with a WAP 2.0 compatible browser. eMarketer says mobile ad spending reached $1.5 billion on mobile media last year and will grow to $14 billion by 2011. WASP(WIRELESS PRINT/TV/RADIO/EMAIL/ MORE SUBSCRIBERS & APPLICATION SERVICE + VOUCHERS/OTHER PLATFORM) MARKETING INCREASED DEMAND
    • SMS U.S Market Forecast *The response rate for text messaging is 97% | SMS Revenues (million $) | SMS Traffic (billion messages)
    • Consumer and Network Profile Age Groups Under 18 Double 18 to 24 opt- opt-in users 25 to 34 * Significant penetration in the 35 to 44 youth and young professionals market * Consumers Age 45 to 54 35 – 44 are the fastest growing demographic in the mobile Over 55 space today! Gender US Carrier Coverage Male 52% Female 48% *Gender split is representative of the general population demographics
    • Mobile Messaging Platform Overview MOBILE VIDEO 95 MM TARGETED MOBILE DATA LIST LIVE/VOD CONTENT EXISTING CLIENT (DOUBLE OPT-IN ) OPT- YOUR DATA LIST WAP/WEB SITE CAMPAIGN GOES HERE SMS COUPONS WEB W.A.S.P MOBILE ALERTS BROADCAST GROUPS TV PRINT VOTING / TRIVIA RADIO ADS PREMIUM CAMPAIGNS MOBILE COMMERCE
    • WASP Campaigns Mobile Video Live and On Demand Streaming capabilities Iphone, Android, Blackberry and other smart phones Mobile Content Upload VOD and generate streaming links Push links via SMS or WAP portal WAP / Website Mobile and WEB storefront automatically generated for all merchants Automatic Device Detection to serve the optimized Mobile Site SMS Coupons Weekly coupons can be sent via alerts in subscription format. For example, $4.99 per month to receive 4 coupons a month for each category (shoes, gifts, jewelry, etc) Mobile Alerts Alerts directly to phone (hurricane alerts, football scores, reminders, college shooting, bank balance threshold)
    • WASP Campaigns Broadcast Groups Mass message to a subset of users in a single click All groups are self maintained by client, add / modify group users, upload a set of users into a group SMS Voting / Trivia Offer voting campaigns, quizzes, reverse auctioning to client Can also send results to every subscribed user after voting ends Simple / Premium Campaigns Sweepstakes and ideal for infomercials. Double Opt-in with 3 (HELP, STOP, AGREE) standard keywords Opt- Pick Winner Functionality Unlimited Keywords Broadcasting and Newsletters Create Groups Mobile and Web Opt-in Opt- Error Reporting Opt- Opt-Out and Response Messaging
    • WASP Campaigns Support Chat & Group Chat API for 3rd party integration Online Portal for Web to SMS support. Mobile Commerce Easy to Use Web/WAP portal for members Less Shopping Cart Abandonment Up sell Technology Increase average order White Label Reseller Platform Integrated with all popular payment gateways. Micro Payment Multiple product and billing options Instant and Intuitive Campaign Set Up. Carrier Certified Campaign message Flow. 97% Coverage in U.S. Low barrier to Entry and Excellent ROI Billed directly to the cell phone of the user through the carrier
    • Mobile Marketing Wasp’s Marketing Reach Includes: 95 MM U.S. consumers 250MM+ consumers in Europe & Asia Double opt-in consumers – assures responsive audience Prospecting, house file matching and merge optimization Multi-Channel Reach: Mobile Address, Email Addresses & Postal addresses Self Reported buying profiles: Targets channel purchasing preferences, category buying patterns, hobbies/lifestyle interests and membership preferences to create a targeted, point of interest advertising channel Demographics – Targets self reported age, income, gender, marital & family status, ethnicity, religion and more Opt-outs are updated Daily – New consumers are added weekly Turn-Key program – We provide set up, generic short-code and full support at one low price per thousand Users are protected from SPIM – Your offer rides on our opt-in and we adhere to MMA best practices
    • Mobile Marketing – Recommended Strategy Utilize Mobile Marketing to Drive: Website Traffic and Sales Lead Generation Mobile Purchases Mobile WAP Site Retail Sales Coupons Text to Call Trivia/ Survey Mobile Site Strategy The revenue generating strategies for Company(s) using mobile marketing are : Promotion of short code on radio spots with no limitation and building a mobile list. Generate Revenue using Premium SMS campaigns. Create a new touch point with your customers in a less crowded and more highly responsive media Targeted Mobile Data Lists to reach end users directly on their mobile. Conduct product research, customer surveys, contests/trivia campaigns to increase customer touch points further enhancing the brand
    • Tracking and Reporting Tracking and Reporting Maximize results by using call to action incentives : Mobile coupons Limited time offers Drive sale via web, hand-held device, call center or retail. Use short-code similar to how a key code is used to track media performance Response and conversion rates are based on : Track number of messages sent to carrier Track messages received by end user Track number of click through to WAP site Track number of end user opt-ins Track number of end user opt-outs Track number of “Mobile Commerce” conversions Track number of “CLICK TO CALL” requests
    • Competitive Advantages Wide array of services under one intuitive portal. Capability to quickly adapt the specifications for volume customers or design to specifications via the client/server model. Quality, price and features allow WASP to compare very favorably with the competition. Automatic Invoicing and Billing Commissions payout and Reseller Hierarchy API for 3rd party integration Box Clients may write their own custom modules into the portal keeping their data private Unique combination of proven expertise within the management team.
    • Thank You