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sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
sms text message marketing - internet marketing service
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sms text message marketing - internet marketing service

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Marketers have a unique opportunity to harness the power of this interactive and personal medium. Brands can now reach consumers anywhere and anytime with a relevant message and track responses in …

Marketers have a unique opportunity to harness the power of this interactive and personal medium. Brands can now reach consumers anywhere and anytime with a relevant message and track responses in real-time. SMS is a powerful marketing tool which effectively targets audiences who are difficult to reach through traditional media channels.

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  • 1. MOBILE MARKETING PRESENTATIONMOBILE MARKETING PRESENTATION Powered By W.A.S.P (Wireless Application Service Platform)
  • 2. Company OverviewCompany Overview Market OpportunityMarket Opportunity Messaging Platform & CampaignsMessaging Platform & Campaigns Competitive AdvantagesCompetitive Advantages Mobile MarketingMobile Marketing
  • 3. WASP LLC (“Company” or WASP”) is a market driven technology companyWASP LLC (“Company” or WASP”) is a market driven technology company operatingoperating in the Mobile Messaging, Video and Commerce market within the Mobile Messaging, Video and Commerce market with significant application design, development & hosting capabilities. WASPsignificant application design, development & hosting capabilities. WASP offers a state of the art wireless application service platform that spans aoffers a state of the art wireless application service platform that spans a wide spectrum of market segments/applications.wide spectrum of market segments/applications. Company OverviewCompany Overview The Company has positioned itself to respond quickly to the evolvingThe Company has positioned itself to respond quickly to the evolving market needs and is able to bring unique and customized services tomarket needs and is able to bring unique and customized services to market in a short time. WASP was founded with a cutting edge technologymarket in a short time. WASP was founded with a cutting edge technology team as the foundation backed up by a strong operations, marketing andteam as the foundation backed up by a strong operations, marketing and sales teamsales team with awith a provenproven track record in the US. WASP has establishedtrack record in the US. WASP has established carrier partnerships globally to grow exponentially withcarrier partnerships globally to grow exponentially with explosive growth ofexplosive growth of the mobile market.the mobile market.
  • 4. Market OpportunityMarket Opportunity Nearly 100% of U.S handsets currently in use support SMS messaging. Due to thatNearly 100% of U.S handsets currently in use support SMS messaging. Due to that installed base, text messaging is already being used by 233 million subscribersinstalled base, text messaging is already being used by 233 million subscribers making it a powerful way to interact with the wireless consumer.making it a powerful way to interact with the wireless consumer. More than 60% of U.S wireless customers have a handset with a WAP 2.0More than 60% of U.S wireless customers have a handset with a WAP 2.0 compatible browser.compatible browser. eMarketereMarketer says mobile ad spending reached $1.5 billion onsays mobile ad spending reached $1.5 billion on mobile media last year and will grow to $14 billion by 2011.mobile media last year and will grow to $14 billion by 2011. WASP(WIRELESS APPLICATION SERVICE PLATFORM) WASP(WIRELESS APPLICATION SERVICE PLATFORM) PRINT/TV/RADIO/EMAIL/ VOUCHERS/OTHER MARKETING PRINT/TV/RADIO/EMAIL/ VOUCHERS/OTHER MARKETING MORE SUBSCRIBERS & INCREASED DEMAND MORE SUBSCRIBERS & INCREASED DEMAND +
  • 5. SMS U.S Market ForecastSMS U.S Market Forecast *The response rate for text messaging is 97% |||||||| SMS Revenues (million $)SMS Revenues (million $) |||||||| SMS Traffic (billion messages)SMS Traffic (billion messages)
  • 6. Consumer andConsumer and Network ProfileNetwork Profile * Significant penetration in the youth and young professionals Under 18 18 to 24 25 to 34 35 to 44 DoubleDouble optopt--in usersin users Age GroupsAge Groups *Gender split is representative of the general population demographics youth and young professionals market * Consumers Age 35 – 44 are the fastest growing demographic in the mobile space today! Male Female 35 to 44 45 to 54 Over 55 GenderGender 52% 48% US Carrier CoverageUS Carrier Coverage
  • 7. Mobile Messaging PlatformMobile Messaging Platform OverviewOverview 95 MM TARGETED95 MM TARGETED MOBILE DATA LISTMOBILE DATA LIST (DOUBLE OPT(DOUBLE OPT--IN )IN ) MOBILE VIDEOMOBILE VIDEO LIVE/VOD CONTENTLIVE/VOD CONTENT SMS COUPONSSMS COUPONS YOUR CAMPAIGN GOES HERE WAP/WEB SITEWAP/WEB SITE EXISTING CLIENTEXISTING CLIENT DATA LISTDATA LIST WEBWEB TVTV RADIORADIO PRINTPRINT ADSADS W.A.S.PW.A.S.P SMS COUPONSSMS COUPONS MOBILE ALERTSMOBILE ALERTS BROADCAST GROUPSBROADCAST GROUPS VOTING / TRIVIAVOTING / TRIVIA PREMIUM CAMPAIGNSPREMIUM CAMPAIGNS HERE MOBILE COMMERCEMOBILE COMMERCE
  • 8. WASPWASP CampaignsCampaigns Mobile VideoMobile Video Live and On Demand Streaming capabilitiesLive and On Demand Streaming capabilities Iphone, Android, Blackberry and other smart phonesIphone, Android, Blackberry and other smart phones Mobile ContentMobile Content Upload VOD and generate streaming linksUpload VOD and generate streaming links Push links via SMS or WAP portalPush links via SMS or WAP portal WAP / WebsiteWAP / Website Mobile and WEB storefront automatically generated for allMobile and WEB storefront automatically generated for all merchantsmerchants Automatic Device Detection to serve the optimized Mobile SiteAutomatic Device Detection to serve the optimized Mobile Site SMS CouponsSMS Coupons Weekly coupons can be sent via alerts in subscription format.Weekly coupons can be sent via alerts in subscription format. For example, $4.99 per month to receive 4 coupons a month for eachFor example, $4.99 per month to receive 4 coupons a month for each category (shoes, gifts, jewelry, etc)category (shoes, gifts, jewelry, etc) Mobile AlertsMobile Alerts Alerts directly to phone (hurricane alerts, football scores, reminders,Alerts directly to phone (hurricane alerts, football scores, reminders, college shooting, bank balance threshold)college shooting, bank balance threshold)
  • 9. WASP CampaignsWASP Campaigns Broadcast GroupsBroadcast Groups Mass message to a subset of users in a single clickMass message to a subset of users in a single click All groups are self maintained by client, add / modify group users,All groups are self maintained by client, add / modify group users, upload a set of users into a groupupload a set of users into a group SMS Voting / TriviaSMS Voting / Trivia Offer voting campaigns, quizzes, reverse auctioning to clientOffer voting campaigns, quizzes, reverse auctioning to clientOffer voting campaigns, quizzes, reverse auctioning to clientOffer voting campaigns, quizzes, reverse auctioning to client Can also send results to every subscribed user after voting endsCan also send results to every subscribed user after voting ends Simple / Premium CampaignsSimple / Premium Campaigns Sweepstakes and ideal for infomercials.Sweepstakes and ideal for infomercials. Double OptDouble Opt--in with 3 (HELP, STOP, AGREE) standard keywordsin with 3 (HELP, STOP, AGREE) standard keywords Pick Winner FunctionalityPick Winner Functionality Unlimited KeywordsUnlimited Keywords Broadcasting and NewslettersBroadcasting and Newsletters Create GroupsCreate Groups Mobile and Web OptMobile and Web Opt--inin Error ReportingError Reporting OptOpt--Out and Response MessagingOut and Response Messaging
  • 10. WASP CampaignsWASP Campaigns Support Chat & Group ChatSupport Chat & Group Chat API for 3API for 3rdrd party integrationparty integration Online Portal for Web to SMS support.Online Portal for Web to SMS support. Mobile CommerceMobile Commerce Easy to Use Web/WAP portal for membersEasy to Use Web/WAP portal for membersEasy to Use Web/WAP portal for membersEasy to Use Web/WAP portal for members Less Shopping Cart AbandonmentLess Shopping Cart Abandonment Up sell TechnologyUp sell Technology Increase average orderIncrease average order White Label Reseller PlatformWhite Label Reseller Platform Integrated with all popular payment gateways.Integrated with all popular payment gateways. Micro PaymentMicro Payment Multiple product and billing optionsMultiple product and billing options Instant and Intuitive Campaign Set Up.Instant and Intuitive Campaign Set Up. Carrier Certified Campaign message Flow.Carrier Certified Campaign message Flow. 97% Coverage in U.S.97% Coverage in U.S. Low barrier to Entry and Excellent ROILow barrier to Entry and Excellent ROI Billed directly to the cell phone of the user through the carrierBilled directly to the cell phone of the user through the carrier
  • 11. Wasp’s Marketing Reach Includes:Wasp’s Marketing Reach Includes: 95 MM U.S. consumers 250MM+ consumers in Europe & Asia Double opt-in consumers – assures responsive audience Prospecting, house file matching and merge optimization Multi-Channel Reach: Mobile Address, Email Addresses & Postal addresses Self Reported buying profiles: Targets channel purchasing preferences, category buying patterns, Mobile MarketingMobile Marketing Self Reported buying profiles: Targets channel purchasing preferences, category buying patterns, hobbies/lifestyle interests and membership preferences to create a targeted, point of interest advertising channel Demographics – Targets self reported age, income, gender, marital & family status, ethnicity, religion and more Opt-outs are updated Daily – New consumers are added weekly Turn-Key program – We provide set up, generic short-code and full support at one low price per thousand Users are protected from SPIM – Your offer rides on our opt-in and we adhere to MMA best practices
  • 12. Utilize Mobile Marketing to Drive:Utilize Mobile Marketing to Drive: Lead Generation Mobile WAP Site Coupons Trivia/ Survey Website Traffic and Sales Mobile Purchases Retail Sales Text to Call Mobile MarketingMobile Marketing –– Recommended StrategyRecommended Strategy StrategyStrategy The revenue generating strategies for Company(s) using mobile marketing are : Promotion of short code on radio spots with no limitation and building a mobile list. Generate Revenue using Premium SMS campaigns. Create a new touch point with your customers in a less crowded and more highly responsive media Targeted Mobile Data Lists to reach end users directly on their mobile. Conduct product research, customer surveys, contests/trivia campaigns to increase customer touch points further enhancing the brand Trivia/ SurveyText to Call Mobile Site
  • 13. TrackingTracking and Reportingand Reporting Tracking and ReportingTracking and Reporting Maximize results by using call to action incentives : Mobile coupons Limited time offers Drive sale via web, hand-held device, call center or retail. Use short-code similar to how a key code is used to track media performance Use short-code similar to how a key code is used to track media performance Response and conversion rates are based on : Track number of messages sent to carrier Track messages received by end user Track number of click through to WAP site Track number of end user opt-ins Track number of end user opt-outs Track number of “Mobile Commerce” conversions Track number of “CLICK TO CALL” requests
  • 14. CompetitiveCompetitive AdvantagesAdvantages Wide array of services under one intuitive portal.Wide array of services under one intuitive portal. Capability to quicklyCapability to quickly adapt the specifications for volume customersadapt the specifications for volume customers or design to specifications via the client/server model.or design to specifications via the client/server model. Quality, price andQuality, price and featuresfeatures allowallow WASPWASP toto compare very favorablycompare very favorably withwith thethe competition.competition.withwith thethe competition.competition. Automatic Invoicing and BillingAutomatic Invoicing and Billing Commissions payout and Reseller HierarchyCommissions payout and Reseller Hierarchy API for 3API for 3rdrd party integrationparty integration Box Clients may write their own custom modules into the portalBox Clients may write their own custom modules into the portal keeping their data privatekeeping their data private Unique combination of proven expertise within the managementUnique combination of proven expertise within the management team.team.
  • 15. Thank YouThank YouThank YouThank You

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